請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17883
標題: | 種子 – 交流平台實驗餐廳 Seedling Café – A Service Platform Restaurant |
作者: | Der Yu Feng 馮德譽 |
指導教授: | 林修葳(Hsiou-Wei Lin) |
關鍵字: | 餐廳,育成,開發, service platform restaurant,kitchen incubator, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | This business plan illustrates how to implement a successful ‘service platform’ restaurant in the city of Taipei, Taiwan. Seedling Café is a physical restaurant located in the heart of Taipei that provides aspiring chefs and underdeveloped eateries outside of Taipei a stage for fostering talent and marketing opportunities. The primary core values that Seedling Café places strong emphasis on are making the connection, and promoting further opportunities between customers, the chef, and the story of the cuisine being prepared. There is potential in the market in opening this revolutionary type of restaurant that focuses on providing both partners/customers a value creation and pleasant culinary experience. This business plan analyzes and attempts to distinguish Seedling Café from all other establishments in Taipei in terms of its core values, innovative business model, and competitive advantage.
The foundations of this business plan and its core strategies are incorporated from the principles of business administration courses taught at the Global MBA program at NTU. This following business plan will focus on the nine key areas that most business plans entail, which includes an executive summary, a company description, details of the marketing plan, sales plan, financial plan, competitor analysis and operations plan will be identified. Examples of chefs and restaurants to be considered as potential partners will also be shown. Ultimately this business plan will be written to lay down a blue print as well as financing of Seedling Café from its infancy into the future. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17883 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-104-1.pdf 目前未授權公開取用 | 3.65 MB | Adobe PDF |
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