種子 – 交流平台實驗餐廳

Abstract

This business plan illustrates how to implement a successful ‘service platform’ restaurant in the city of Taipei, Taiwan. Seedling Café is a physical restaurant located in the heart of Taipei that provides aspiring chefs and underdeveloped eateries outside of Taipei a stage for fostering talent and marketing opportunities. The primary core values that Seedling Café places strong emphasis on are making the connection, and promoting further opportunities between customers, the chef, and the story of the cuisine being prepared. There is potential in the market in opening this revolutionary type of restaurant that focuses on providing both partners/customers a value creation and pleasant culinary experience. This business plan analyzes and attempts to distinguish Seedling Café from all other establishments in Taipei in terms of its core values, innovative business model, and competitive advantage. The foundations of this business plan and its core strategies are incorporated from the principles of business administration courses taught at the Global MBA program at NTU. This following business plan will focus on the nine key areas that most business plans entail, which includes an executive summary, a company description, details of the marketing plan, sales plan, financial plan, competitor analysis and operations plan will be identified. Examples of chefs and restaurants to be considered as potential partners will also be shown. Ultimately this business plan will be written to lay down a blue print as well as financing of Seedling Café from its infancy into the future.