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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄(Chorng-Shyong Ong) | |
| dc.contributor.author | Yi-Fang Chen | en |
| dc.contributor.author | 陳怡芳 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:16:47Z | - |
| dc.date.copyright | 2013-07-31 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-07-29 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17499 | - |
| dc.description.abstract | 本研究旨在探討習慣(Habit)與使用者持續使用社群網站行為間的關係，以資訊科技持續使用模型結合習慣進行延伸研究。由於習慣較為抽象難掌握，於是本研究研究了習慣的前置因子。透過整理習慣、習慣的前置因子及持續使用的相關文獻，我們提出了習慣對持續使用意圖之影響模式。由於本研究專注於社群網站背景，且過去習慣相關研究中並沒有提及群體規範為影響使用習慣的因子，因此本研究基於社群網站的特性在習慣對持續使用意圖之影響模式中加入群體規範(Group Norm)作為習慣前置因子，並歸納出影響社群網站使用習慣的影響因子，分別有：過去使用頻率(Frequency of Prior Behavior)、滿意度(Satisfaction)、群體規範。
本研究對象為台灣地區的Facebook使用者，一共回收了222份有效問卷，並使用LISREL進行結構方程模式分析資料，結果顯示傾向支持本研究所提出之假說。本研究歸納出兩項研究發現：(1)「習慣」與「群體規範」對於「持續使用意圖」有正向顯著之影響；(2)「過去使用頻率」、「滿意度」、「群體規範」對「習慣」皆會有正向顯著之影響。最後，根據研究結果對學術及實務界提出相關建議。 | zh_TW |
| dc.description.abstract | This study aimed to investigate the role of habit in continues usage of social network sites. We combines habits and continued use of the information technology extension model, because habit is an abstract construct and is harder to master, we combine habit and it’s antecedents and continue use and present a mode of habits on the impact of the continued intention to use mode. While past studies didn’t concern group norm as usage factor, based on social network sites context, this study add group norm as habit’s antecedents and summarized the antecedents of social networking site habit factors were: frequency of prior behavior, satisfaction, and group norms.
With user using Facebook in Taiwan as research subjects, data analysis is conducted via LISREL statistical analysis, with 222 valid questionnaires returned. This study concludes two main results, including: (1) Habit has positive effect on continue intension to use. (2) Frequency of prior behavior, satisfaction, and group norms has positive effect on habit. In the whole, implications were provided. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:16:47Z (GMT). No. of bitstreams: 1 ntu-102-R00725032-1.pdf: 1492522 bytes, checksum: a702cafe93a3561fbd3d57ce252422da (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | 致謝詞 I
論文摘要 II THESIS ABSTRACT III 圖目錄 VI 表目錄 VII 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第二章 文獻探討 4 第一節 資訊系統持續使用 4 2.1.1 期望確認理論(Expectation-Confirmation Theory, ECT) 4 2.1.2 資訊系統持續使用模型(Post-Acceptance Model of IS Continuance) 6 2.1.3 改良的資訊系統持續使用模型 8 第二節 習慣(Habit) 11 2.2.1 習慣與行為意圖 11 2.2.2 習慣的前置因子 12 第三節 社群網站演進與特性 17 2.3.1 社群網站演進 17 2.3.2 社群網站特性 18 第三章 研究方法 20 第一節 研究架構 20 第二節 變項定義與衡量 23 第三節 研究假設 27 第四節 研究抽樣與資料蒐集 29 第五節 資料研究方法 29 第四章 資料分析與研究結果 30 第一節 問卷回收及樣本結構分析 30 第二節 測量模式分析 37 4.2.1 信度衡量 37 4.2.2 效度衡量 38 第三節 結構模式分析 41 4.3.1 整體模型適配度檢定 41 4.3.2 研究假設檢定 43 4.3.3 效果分析 45 第五章 結論與建議 47 第一節 研究結論 47 第二節 學術貢獻 48 第三節 管理實務意涵 48 第四節 研究限制與未來研究方向 49 參考文獻 50 附錄一：問卷 56 | |
| dc.language.iso | zh-TW | |
| dc.title | 習慣及其前置因子對於社群網站持續使用之研究－以Facebook為例 | zh_TW |
| dc.title | The Role of Habit in Continue Usage of Social Network Sites: an example of Facebook | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 戴敏育,李淑美 | |
| dc.subject.keyword | 資訊系統持續使用,社群網站,Facebook,習慣,群體規範, | zh_TW |
| dc.subject.keyword | Information system continue usage,Social network site,Facebook,Habit,Group norm, | en |
| dc.relation.page | 61 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2013-07-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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