請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16494
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃俊堯 | |
dc.contributor.author | Yi-Ling Chuang | en |
dc.contributor.author | 莊翊伶 | zh_TW |
dc.date.accessioned | 2021-06-07T18:17:31Z | - |
dc.date.copyright | 2012-03-19 | |
dc.date.issued | 2011 | |
dc.date.submitted | 2012-02-09 | |
dc.identifier.citation | [1] 'App Store.' Wikipedia the Free Encyclopedia. Wikipedia, 9 Jun 2011. Web. 9 Jun 2011. <http://en.wikipedia.org/wiki/App_Store>.
[2] Bazilian, Emma. 'For Consumers, Mobile Shopping Still PerilousRetailers are rolling out apps to make mobile commerce a little easier .' Adweek. Adweek, 18 Apr 2011. Web. 15 Jun 2011. <http://www.adweek.com/news/technology/consumers-mobile-shopping-still-perilous-130704>. [3] Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-HillIrwin, 2008. Print. [4] Brohan, Mark. “Great Expectations.” Internet Retailer. 2000. [5] Chaffey, Dave. 'Marketing opportunities from mobile apps.' Smart Insights. N.p., 4 Oct 2010. Web. 12 Jun 2011. <http://www.smartinsights.com/blog/digital-marketing-strategy/marketing-opportunities-from-mobile-apps/>. [6] Clow, Kenneth E., and Donald Baack. Integrated advertising, promotion, and marketing communications. 4th ed. Prentice Hall, 2009. 26-42. Print. [7] Cohen, Heidi. '7 Top Online Marketing Trends for 2011 .' ClickZ. N.p., 10 Jan 2011. Web. 9 Jun 2011. <http://www.clickz.com/clickz/column/1935424/online-marketing-trends-2011-included>. [8] 'Consumers and Mobile Apps in the U.S.: All About Android and Apple iOS.' nielsenwire. The Nielsen Company, 27 Apr 2011. Web. 12 Jun 2011. <http://blog.nielsen.com/nielsenwire/online_mobile/consumer s-and-mobile-apps-in-the-u-s-all-about-android-and-apple-ios/>. [9] David, Bruce. Marketing in the 21st Century: New world marketing. Praeger Publishers, 2007. Print. [10] Entner, Roger. 'Smartphones to Overtake Feature Phones in U.S. by 2011.' nielsenwire. N.p., 4 Oct 2010. Web. 26 Mar 2011. <http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/>. [11] 'Games Dominate America’s Growing Appetite for Mobile Apps.' nielsenwire. The Nielsen Company, 9 Sep 2010. Web. 12 Jun 2011. <http://blog.nielsen.com/nielsenwire/online_mobile/games-dominate-americas-growing-appetite-for-mobile-apps/>. [12] Huck, Schuyler W. Reading statistics and research. 4th ed. Allyn & Bacon, 2004. 428-437, 458-478. Print. [13] 'iPhone.' Wikipedia the Free Encyclopedia. Wikipedia, 9 Jun 2011. Web. 9 Jun 2011. <http://en.wikipedia.org/wiki/IPhone>. [14] 'iTunes Store.' Wikipedia the Free Encyclopedia. Wikipedia, 9 Jun 2011. Web. 9 Jun 2011. <http://en.wikipedia.org/wiki/ITunes_Store>. [15] Kitchen, Philip J., and Patrick De Pelsmacker. Integrated marketing communications: a primer. Routledge, 2004. 13-29. Print. [16] Laudon, Kenneth C., and Carol Guercio Traver. E-commerce: business, technology, society. 5th ed. Prentice Hall, 2008. 337-407. Print. [17] Linton, I. and Morley, K. Integrated Marketing Communications. Oxford: Butterworth-Heinemann. 1995. [18] 'List of largest shopping malls in the United States.' Wikipedia the Free Encyclopedia. Wikipedia, 5 May 2011. Web. 9 May 2011. <http://en.wikipedia.org/wiki/List_of_largest_shopping_malls_in_the_United_States>. [19] Louis, P. J. M-commerce crash course: the technology and business of next generation Internet services. McGraw-Hill Professional Publishing, 2001. 203-229. Print. [20] Melanson, Mike. 'Study: 77% Don't Want to Share Location on Smartphones.' ReadWriteWeb. N.p., 27 Apr 2011. Web. 2 Jun 2011. <http://www.readwriteweb.com/archives/study_77_dont_want_to_share_location_on_smartphone.php>. [21] Milton, J. Susan, Paul M. McTeer, and James J. Corbet. Introduction to statistics. international ed. McGraw-Hill Book Co Ltd, 1997. 11-52, 290-297, 478-487. Print. [22] 'Mobile Applications.' Mobile Marketing Association. Mobile Marketing Association Global, Sept 2008. Web. 9 Jun 2011. <http://www.mmaglobal.com/mobileapplications.pdf>. [23] Pickton, David, and Amanda Broderick. Integrated marketing communications. Prentice Hall, 2001. 63-89. Print. [24] Sadeh, Norman. M-commerce: technologies, services, and business models. Wiley, 2002. 3-26, 181-197. Print. [25] Schneider, Gary P. Electronic Commerce. 8th ed. Course Technology, 2008. 2-41. Print. [26] Schultz, Heidi F. IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication . McGraw-Hill, 2004. Print. [27] Siwicki, Bill. It’s a Small World. Internet Retailer. 2007. [28] Zilliox, Danielle. The get-started guide to m-commerce and mobile technology. Amacom. 2002. Electronic Source. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16494 | - |
dc.description.abstract | 自從蘋果電腦在2008年推出iPhone後,智慧型手機在手機市場上的佔有率就節節升高。同時智慧型手機應用程式的使用率也隨之成長。本篇論文是以探索性研究探討關於企業投資於手機應用程式的新興趨勢發展,且以飯店及服飾業為例。首先運用觀察法來研究此二產業在手機應用程式的屬性。接著運用應用程式的屬性將樣本按特性分組以進行探討。其中飯店業的樣本依照其目標用戶可區分為三組。而服飾業的樣本則依照程式的主要功能區分為八組。再將以上資料後運用敘述統計、卡方與多重回歸來進行資料分析。最後對本論文一開始提出的三個研究問題: (1) 不同產業之間應用程式的模式是否有差異? (2) 同一產業但不同等級之間,應用程式的模式是否有差異? (3) 應用程式的功能是否會影響使用者的評價? 本研究會運用資料分析的結果回答上述研究問題,並提出管理意涵上的建議。 | zh_TW |
dc.description.abstract | Since the introduction of iPhone by Apple on 2008, Smartphone penetration has been growly exponentially. At the same time mobile application usage has also grown with Smartphone penetration. This research is an exploratory study on the newly emerging trend for firms to invest in mobile application. Due to time constraint, only hotel and apparel industry are studied in this research. First, observation method is implemented to study the property of mobile applications for each industry. Then data gathered from observation is used to categorize app samples into groups. Hotel industry samples are grouped into three categories by whom the app is targeted at. For apparel industry, samples are grouped into eight categories by the main function of app. After that app samples data are analyzed using descriptive statistics and statistics analysis including Chi-square test and multi-regression test. In conclusion, the three questions raised in research objective: (1) Is there any pattern difference between industries? (2) Is there any pattern from the different tiers in each industry? (3) Does the functionality of app affect its rating? are each answered using findings from the research data and suggestions are provided for industry managers. | en |
dc.description.provenance | Made available in DSpace on 2021-06-07T18:17:31Z (GMT). No. of bitstreams: 1 ntu-100-R98741066-1.pdf: 1568897 bytes, checksum: 36be835a247097bf7c4ca1447e5d2d4e (MD5) Previous issue date: 2011 | en |
dc.description.tableofcontents | TABLE OF CONTENTS
ABSTRACT................................................i 中文摘要..................................................ii TABLE OF CONTENTS.......................................iii LIST OF FIGURES.........................................v LIST OF TABLES..........................................ii CHAPTER 1 INTRODUCTION ................................1 1.1 RESEARCH MOTIVATION.................................1 1.2 RESEARCH OBJECTIVE..................................1 1.3 THESIS STRUCTURE....................................2 CHAPTER 2 LITERATURE REVIEW.............................3 2.1 INTEGRATED MARKETING COMMUNICATIONS ................3 2.2 E-COMMERCE..........................................7 2.2.1 M-COMMERCE........................................9 2.2.1.1 MOBILE SITUATION................................11 2.2.1.2 MOBILE MIND SET.................................12 2.3 MOBILE APPS.........................................13 2.3.1 APPLE IPHONE......................................16 2.3.2 APPLE APP STORE...................................19 CHAPTER 3 METHODOLOGY...................................23 CHAPTER 4: EMIPRICAL RESEARCH...........................24 4.1 INTRODUCTION........................................24 4.1.1 SAMPLING..........................................24 4.1.2 DATA COLLECTION...................................26 4.2 ANALYSIS............................................36 4.2.1 QUALITATIVE OBSERVATION AND CATEGORIZATION........36 4.2.1.1 HOTEL...........................................36 4.2.1.2 APPAREL.........................................39 4.2.2 QUANTITAIVE ANALYSIS..............................45 4.2.2.1 HOTEL...........................................45 4.2.2.2 APPAREL.........................................49 4.3 FINDINGS............................................53 4.3.1 HOTEL.............................................53 4.3.2 APPAREL...........................................60 4.4 COMPARISON BETWEEN THE TWO INDUSTRIES...............67 4.4.1 ANALYSIS..........................................67 4.4.2 FINDINGS..........................................73 CHAPTER 5 CONCLUSION....................................75 5.1 SUMMARY AND CONCLUSION..............................75 5.2 LIMITATIONS.........................................77 5.3 INDUSTRY CONTRIBUTIONS..............................77 REFERENCES..............................................79 | |
dc.language.iso | en | |
dc.title | 連鎖飯店及服飾業的手機應用程式之研究 -以Apple iPhone為例 | zh_TW |
dc.title | An Exploratory Study of Smartphone Mobile Applications - A Case Study of Hotel and Apparel Industry | en |
dc.type | Thesis | |
dc.date.schoolyear | 100-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 張重昭,吳奕慧 | |
dc.subject.keyword | 智慧型手機,應用程式,連鎖飯店,服飾業,蘋果手機, | zh_TW |
dc.subject.keyword | mobile application,smartphone,hotel,apparel,iPhone app, | en |
dc.relation.page | 82 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2012-02-09 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學組 | zh_TW |
顯示於系所單位: | 商學組 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-100-1.pdf 目前未授權公開取用 | 1.53 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。