包曼思想的研究──有關其消費社會的概念之演繹與後現代論述之解析

Abstract

本論文主要探究社會學家包曼，在其學術思想中對液態現代性下的消費者社會之反思與批判。包曼分析消費社會的維繫機制與特性，是由消費美學取代了工作倫理成為消費社會的意識形態與準則。包曼提出「瞬時性」與「移動性」成為液態現代性的頂層價值，消費符碼的快速流動，造成了消費社會的三重危機，包括個體公民身分的喪失、新貧階級的誕生與個體化社會的降臨。包曼以獨有的人文關懷與批判性，詮釋他對消費社會的隱憂，剖析他對人類個體生存境況所面臨的諸種問題與挑戰。

The essay intends to discuss sociologist Zygmunt Bauman’s thought of the reflection and critique about consumer society in the period of liquid modernity. Bauman analyzes the maintenance mechanism and characteristics of consumer society, which esthetic of consumption has took the place of work ethic as the main ideology and guidelines. Bauman views “Instantaneity” and “mobility” as the top-level value in liquid modernity. With the rapid flow of consuming signs, resulting in three crises includes the loss of citizenship, the emergence of “New Poor” and the arrival of individualized society. With his unique thought of humanitarianism and critical thinking, Bauman tried to explain his concern about consumer society and the issues and challenges of human condition.