請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16420完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯(Chun-Yao Huang) | |
| dc.contributor.author | Ethan Yee-Ting Hsiao | en |
| dc.contributor.author | 蕭翊霆 | zh_TW |
| dc.date.accessioned | 2021-06-07T18:14:06Z | - |
| dc.date.copyright | 2012-06-29 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-06-08 | |
| dc.identifier.citation | 8.1 English Reference
• Osterwalder, Alex & Pigneur, Yves. (2010), “Business Model generation,” John Wiley & Sons, Inc. • William A. S. (1997), “How to Write a Great Business Plan,” Harvard Business Review July-August 1997, P97 – P108. • Kotler, K., Leong, A. and Tan (2009), “Marketing Management: An Asian Perspective,” 5th edition. • Slywotzky, A., D. Morrison and B. Andelman (2002), “The Profit Zone,” Three River. • Ross, S. A., Westerfield, R. W., Jaffe, J., B., Jordan, D.(2009), “Corporate Finance: Core Principles and Applications,” 2nd edition • Palepu, K. G.,P. M. Healy, V. L. Bernard and E. Peek (2007), “Business Analysis and Valuation (IFRS Edition),” Thomson. • Peng, Mike W. (2009), “Global Strategic Management,” South-Western, 2nd edition. 8.2 Chinese Reference • 卓怡君 (2008/12), 台灣結婚消費發展趨向, 台灣經濟研究月刊, 31, 37-44 • 行政院經濟部 (2010), 結婚產業研究暨整合拓展計畫 • 姜漢儀 (2011/04), 剖析數位生活應用發展 – 消費者觀點, 產業情報研究所 (MIC) • 張金印 (2010/06), 大台北都會區消費者對婚禮企劃服務認知之研究, 經國管理暨健康學院健康產業管理研究所碩士論文 • 陳庭暄 (2010/07), 客制化婚宴新人滿意度之研究: 體驗觀點, 國立高雄餐旅學院餐旅管理研究所碩士論文 • 江筱蓓 (2008/06), 婚禮顧問產業之情緒勞務與服務價值創造研究, 國立雲林科技大學企業管理系碩士班碩士論文 • 林瑞麟 (2009/06), 網路社群創新行銷之研究 – 以婚宴產業為例, 淡江大學企業管理學系碩士在職專班碩士論文 • 徐岳彤 (2011/08), 爵士樂婚禮樂團關鍵成功因素之研究 – 以高雄市婚禮樂團為例, 國立高雄大學高階經營管理碩士(EMBA)在職專班碩士論文 • 蔡璧卉 (2010/07), 多媒體應用於網路行銷之研究 – 以e-wedding 氣氛製造及行銷為例, 崑山科技大學數位生活科技研究所碩士論文 • 梁延丞 (2012/01), E-Wedding電子企劃婚禮顧問, 台灣大學企業經營模式與財務策略課程報告 8.3 Websites Reference • http://www.moi.gov.tw/stat 內政部統計處 內政統計通報 一○一年第一週 – 100年結婚及出生登記統計 內政統計通報 一○○年第二十四週 –百年好合結婚狀況統計 • http://www.dgbas.gov.tw 行政院主計總處 – 工商及服務業普查 • http://www.nyc.gov.tw/1016-1.php 行政院青年輔導委員會 – 青年創業貸款 • http://www.idc.com.tw/about/detail.jsp?id=Mzkw IDC Taiwan (2012/03/07) – 2011年第四季台灣手機市場 智慧型手機市佔一舉突破六成 • http://www.cbi.gov.tw/CBI_2/internet/child/doc/doc_detail.aspx?uid=277&docid=73 內政部兒童局 (2008/05/26) – 建構友善托育環境_保母托育管理與托育費用補助實施計畫 • http://verywed.com/vwblog/veryWedPR/article/65240 非常婚禮 (2011/11/22) – 百年結婚大調查 • http://verywed.com/vwblog/veryWed%E5%AE%A2%E6%9C%8D%E9%83%A8/article/38296?page_id=2 非常婚禮 (2012/03/01) – 『veryWed 非常婚禮』網站簡介 • http://www.wed168.com.tw/mymail212/adver01.html 婚禮情報 – 廣告刊登 • http://www.easymakeup.com.tw/About_makeup3 意美朵 – 經營記事 • http://www.happy2u.com.tw 幸福婚禮小物 • http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=264&type1=2 產業情報研究所 MIC (2011/04/26) – 台灣網友90.4%使用Facebook及無名小站 • http://itunes.apple.com iTunes AppStore Brides WEDDING GENIUS 2.0 by Condé Nast Digital The Knot Wedding Magazine by The Knot Inc. iWedPlanner - The Wedding Planner by SentientIT Software Solution MiWedding by BottegaSol 薇薇新娘 by薇薇新娘 新娘秘書 by KO Kun-Tung • http://support.google.com/googleplay/android-developer/bin/answer.py?hl=en&answer=113468 Google Play Developer Registration • http://www.intel.com/content/www/us/en/silicon-innovations/intel-tick-tock-model-general.html Intel Tick Tock Model • http://tw.help.yahoo.com/auct/fee/index.html Yahoo!奇摩 – 拍賣服務說明 • https://accounts.google.com/ServiceLogin?service=adwords Google - AdWords | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16420 | - |
| dc.description.abstract | Wedd Cloud Inc. is a full-service wedding consolidator with the sole purpose of providing the customer and vendors advanced wedding platform via cloud infrastructure. Utilizing the most current technologies available today to integrate, customize, and provide the most versatile two-way vendor to customer platform. It will help vendors generate more revenue, and improve services from vendors to their customers by integrating calendar, scheduling, up-to-date notifications, and personalization flexibility for vendors to provide their products to the customer.
Wedd Cloud Inc. will succeed by extending the reach of the vendors to have access to more customer database available and provide a wealthy pool of customers signing up for the service interested in or planning on a wedding. Through the technology integration less accessible to wedding planners, Wedd Cloud Inc. will capitalize on the need for this robust infrastructure database and help improve on the integration of the technology today to close the gap needed to target the mass population. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T18:14:06Z (GMT). No. of bitstreams: 1 ntu-101-R99749014-1.pdf: 1059712 bytes, checksum: bd1046763f244b2213084b8e8261d50a (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | Acknowledgment ii
Table of Contents iii List of Charts v List of Figures v List of Tables vi 1 Executive Summary 1 1.1 Objectives 1 1.2 Mission 2 1.3 Products and Services 2 1.4 Keys to Success 3 1.5 Business Model 4 1.6 Highlights 5 2 Company Summary 6 2.1 Company Ownership 6 2.2 Start-up Summary 7 3 Products and Services 10 3.1 Products and Services Description 10 3.1.1 Brides & Grooms 13 3.1.2 Vendors 14 3.1.3 Family & Friends 15 3.2 Technology 16 3.3 Competitive Comparison 16 3.4 Milestones 17 4 Market Analysis 18 4.1 Industry Analysis 18 4.1.1 Porter’s Five Forces Analysis 20 4.2 Market Segmentation 21 4.2.1 Wedding Vendors 22 4.2.2 Brides & Grooms 24 4.2.3 Family & Friends 26 4.3 Target Market 26 4.3.1 Wedding Vendors 26 4.3.2 Brides & Grooms 27 4.3.3 Family & Friends 29 4.4 Competitor Analysis 30 4.4.1 Competitive Advantage and Comparative Evaluation 32 5 Strategy and Implementation 33 5.1 Position Strategy 33 5.2 Product and Service Strategy 33 5.3 Pricing Strategy 34 5.4 Distribution Channels 35 5.5 Promotion Strategy 35 5.6 Sales Strategy 35 5.7 Sales Forecasts 36 6 Management Summary 38 6.1 Management Team 38 6.2 Ownership 39 6.3 Personnel Plan 40 7 Financial Plan 41 7.1 Assumptions 41 7.2 Break-even Analysis 42 7.3 Projected Profit and Loss 43 7.4 Projected Cash Flow 46 7.5 Projected Balance Sheet 48 7.6 Business Ratios 49 8 Reference 50 8.1 English Reference 50 8.2 Chinese Reference 50 8.3 Websites Reference 51 | |
| dc.language.iso | en | |
| dc.subject | 雲端平台 | zh_TW |
| dc.subject | 婚禮企劃 | zh_TW |
| dc.subject | 企業計畫 | zh_TW |
| dc.subject | cloud platform | en |
| dc.subject | business plan | en |
| dc.subject | wedding planning | en |
| dc.title | Wedd Cloud Inc. 企業計畫 | zh_TW |
| dc.title | Wedd Cloud Inc. Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 張重昭(Chung-Chau Chang),吳奕慧(I-Huei Wu) | |
| dc.subject.keyword | 婚禮企劃,雲端平台,企業計畫, | zh_TW |
| dc.subject.keyword | wedding planning,cloud platform,business plan, | en |
| dc.relation.page | 52 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2012-06-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-101-1.pdf 未授權公開取用 | 1.03 MB | Adobe PDF |
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