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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 黃俊堯(Chun-Yao Huang) | |
dc.contributor.author | Hsin-Chieh Lee | en |
dc.contributor.author | 李欣潔 | zh_TW |
dc.date.accessioned | 2021-06-07T18:09:55Z | - |
dc.date.copyright | 2012-07-18 | |
dc.date.issued | 2012 | |
dc.date.submitted | 2012-07-09 | |
dc.identifier.citation | 1. R. W. Belk (1988), “Possessions and the Extended Self.” Journal of Consumer Research, vol 15(2) ;139-168
2. Huang, Chun-Yao, (2005), 'File Sharing as a Form of Music Consumption', International Journal of Electronic Commerce, vol 9 (4), Pages 37–55. 3. A. C. Ahuvia (2005),” Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives.” Journal of Consumer Research, vol 32 ; 171-184 4. R. W. Belk (1989), “Extended Self and Extending Paradigmatic Perspective.” Journal of Consumer Research, vol 16 ; 129-132 5. E.T. Olson (2011), “the Extended Self.” Journal Minds and Machines, vol 21(4),481-495 6. K. J. Dodson (1996), “Peak Experiences and Mountain Biking: Incorporating the Bike into the Extended Self.” Advances of Consumer Research, vol 23 ;317-322 7. E. Sivadas, R, Venkatesh (1995), “An Examination Of Individual And Object-Specific Influences On The Extended Self And Its Relation To Attachment And Satisfaction.” Advances in Consumer Research Volume, vol 22 ;406-412 8. H. Ikeuchi, T. Fujihara, I. Dohi (1999), “Involuntary Loss Of Extended Self Of Victims Of Great Hanshin Earthquake And Northridge Earthquake.” European Advances in Consumer Research , vol 4 ;28-36 9. Harcourt Brace Jovanovich (1974), Elementary Forms of Social Behavior (2nd Ed.) 10. Blau, P. M., (1964), Exchange and Power in Social Life. New York: John Wiley and Sons. 11. Adams, J.S. (1965), “Inequity in social exchange.“ Advances in experimental social psychology, vol. 2; 267-299 12. Charles H. Noble, Beth A. Walker (1997), ”Exploring the Relationships among Liminal Transitions, Symbolic Consumption, and the Extended Self.” Psychology & Marketing, vol. 14; 29-47 13. Ronald Paul Hill, Jeannie Gaines b, R. Mark Wilson (2008), ”Consumer behavior, extended-self, and sacred consumption : An alternative perspective from our animal companions.” Journal of Business Research, Vol. 61; 553-562 14. Yu Chen (2009), ”Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits.” Journal of Consumer Research, vol 35 ;925-940 15. Eric T. Olson (2011), “The Extended Self.” Minds & Machines, vol 21; 481–49 16. N Hidano (2001), “Extended Self and Value Conflict Resolution.”Presented at Frontiers 1 Conference. 17. Cushing, A. L. (2011) (poster). “Self extension and the desire to preserve digital possessions. “ Proceedings of the Society of Information Science and Technology Annual Meeting, New Orleans, LA. 18. Felix Oberholzer, Koleman Strumpf. (2007) “The Effect of File Sharing on Record Sales An Empirical Analysis.“Journal of Political Economy, vol. 115; 1-42, 19. Bhattacharjee, Kaveepan Lertwachara, James R. Marsden et al. (2007) “The Effect of Digital Sharing Technologies on Music Markets: A Survival Analysis of Albums on Ranking Charts. “ Management Science, vol 53(9), 1359–1374 20. Joel Waldfogel (2010), “Music File Sharing and Sales Displacement in the iTunes Era. “Information Economics and Policy, Vol 22(4); 306-314 21. Liebowitz, Stanley J. (2004). “Will MP3 Downloads Annihilate the Record Industry? The Evidence so Far.“ Intellectual Property and Entrepreneurship. Series on Advances in the Study of Entrepreneurship, Innovation and Economic Growth. vol 15, 229-260. 22. Stan J. Liebowitz, (2006). “File. Sharing: Creative Destruction or Just Plain Destruction?” Journal of. Law and Economics. vol 49 ; 1-28 23. 卞宗瑩 (2009), 數位音樂時代下獨立音樂產業的新經營模式:以「城市音樂」網路平台為例 24. 陳祥源 (2005) , 以消費價值探討數位音樂(MP3)下載意圖 25. 施文玲 (2006) , 社會交換理論之評析。網路社會學通訊期刋 26. 汪宜正 (2001) , 數位音樂對唱片公司與音樂產業影響之探索性研究。 27. 葉國隆 (2002) , 數位音樂格式對音樂產製的影響:以臺灣音樂網站為例 ; 淡江大學大眾傳播研究所碩士論文 28. 郭威君 (2003), 台灣流行音樂唱片產業的未來在何方? ; 台灣大學新聞研究所碩士論文 29. 林怡伶 (1995), 流行音樂產製之研究 ; 政治大學新聞研究所碩士論文 30. 施力群、陳秋雯、陳若齡(2004), 灣流行音樂的再發現- 一個生活風格觀點的關照。國立政治大學新聞所碩士論文 31. 彭浩偉 (2007), 音樂版權收入為唱片業搖錢樹。商業周刊,963 32. 何易霖 (2002), 音樂載具的演進對音樂傳播的影響─一個歷史的觀點的論述。政治大學新聞研究所碩士論文 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16326 | - |
dc.description.abstract | 由於時代的演進,音樂已然成為人們生活中的娛樂選項之一。然而,近年來,普及的網路加速了數位音樂的發展,對於傳統的唱片市場帶來極大的衝擊,音樂的便利性則使得消費者舊有的行為模式漸漸改變,現在從網路上即可取得音樂,也使得唱片市場的競爭日益激烈。
本研究鑒於消費者的行為模式隨著時代逐漸演變,因此決定以消費者的使用習慣、行為模式與消費動機為研究目的,探討音樂對於使用者的意義。消費者針對於喜好度不同的歌手,行為模式是否不同,傳統實體CD與數位音樂檔案兩種商品的價值,在消費者心中是否具有不同的價值,或是消費者間有無族群之異質性。 研究結果顯示,消費者的音樂價值觀影響了其消費動機及消費強度,進而影響消費者對於傳統實體CD的重視度,音樂導向的使用者視音樂為其生命的一部分,歌手導向的使用者對於歌手的忠誠度不單單只有音樂作品層面,也包含了歌手的個性、才華、價值觀等等,方便導向的使用者則視音樂僅為休閒,針對音樂的實際消費行為極少或無。 本研究透過深入的結構性訪談,深度剖析其使用者的消費動機,並將使用者間進行異質性分析,以期能夠為後續研究者提供未來的研究方向,實務上則希望使用者的分群,能夠提供業內人士參考,並有助於規劃行銷策略未來的發展方向。 | zh_TW |
dc.description.abstract | As the time goes by, music has become one of the choices of leisure activities to the people and life. However, for the past few years, in this age of internet results in development of digital music, which causes severe effects in traditional music industry. Due to the development of digital music, behavior of consumer is beginning to change, not just only from the traditional purchases of the records but from directly downloads for files in the internet, which induces the competition becomes extremely fierce in the music industry.
Due to changes in consumer behavior patterns, in this paper, we will investigate the meaning of music for the user. Depends on different extents of preference, consumers maybe have different behavior patterns. We will also discuss about the value in the mind of consumer for traditional records verses the value for digital files. In the meanwhile, we will discuss whether consumer behavior patterns are heterogeneous. The result showed that, People are affected to different extents by their personal value, depends on the motivation and the extents of consumption. Music-oriented users regarded the music as a part of their lives. Singer-oriented users care about the singer far more than music but include the talent, character, personal value, and etc. Convenience- oriented user regard music as just leisure. In addition, they hardly barely didn’t spend any money on consumer behavior of music. In this paper, we will discuss the motivation of consumer by conducting in-depth interview. Besides this, we will conduct heterogeneity analysis. We are hoping that this paper can help the further research. In practical, we are hoping that the heterogeneity analysis can provide some insights in the music industry. | en |
dc.description.provenance | Made available in DSpace on 2021-06-07T18:09:55Z (GMT). No. of bitstreams: 1 ntu-101-R99741008-1.pdf: 514214 bytes, checksum: 392800771cf81a52833cd080a45700bc (MD5) Previous issue date: 2012 | en |
dc.description.tableofcontents | 中文摘要 i
ABSTRACT ii 目錄 iv 圖目錄 vi 表目錄 vii 第一章 緒論 1 第一節 研究動機 1 第二節 研究問題 2 第三節 研究架構 3 第二章 文獻探討 4 第一節 擁有與延伸自我 4 第二節 交換理論 12 第三節 公平理論 15 第四節 數位音樂發展歷程 16 第三章 研究方法 19 第一節 研究方法介紹─質性訪談 22 第二節 訪談架構 24 第三節 研究樣本 25 第四章 研究結果 29 第一節 音樂價值觀 29 第二節 歌手喜好度 37 第三節 使用媒介 43 第四節 樣本分群探討 53 第五章 結論與建議 57 第一節 結論 57 第二節 研究貢獻 60 第三節 研究限制與後續研究建議 63 參考資料 64 附錄………… 67 | |
dc.language.iso | zh-TW | |
dc.title | 延伸自我對於音樂使用習慣及消費行為的影響 | zh_TW |
dc.title | The Effects of Extended Self on Habits and Consumption in Music | en |
dc.type | Thesis | |
dc.date.schoolyear | 100-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 張重昭(Chung-Chao Chang),吳奕慧(I-Hu Wu) | |
dc.subject.keyword | 音樂,深度訪談,延伸自我, | zh_TW |
dc.subject.keyword | Music,In-depth Interview,Extended Self, | en |
dc.relation.page | 76 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2012-07-10 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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