產品線企劃書-個人安全防護用品

Po-Yi Lee; 李柏儀

請用此 Handle URI 來引用此文件： http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15951

完整後設資料紀錄

DC 欄位	值	語言
dc.contributor.advisor	江炯聰
dc.contributor.author	Po-Yi Lee	en
dc.contributor.author	李柏儀	zh_TW
dc.date.accessioned	2021-06-07T17:56:13Z	-
dc.date.copyright	2012-08-20
dc.date.issued	2012
dc.date.submitted	2012-08-15
dc.identifier.citation	Reference Material • Osterwalder, Alex & Pigneur, Yves. (2010), “Business Model generation,” John Wiley & Sons, Inc. • Jones Hill (2010), “Theory of Strategic Management,” international edition, South-Western, 9th edition, p42-54, p86-88. • Avinash Dixit, Susan Skeath, David H. Reiley, Jr. (2009) “Game of Strategy,” International Student Edition, Norton, 3rd edition, p48-49. Reference Website • http://www.safetyequipment.org/ International Safety Equipment Assoiciation • http://www.frost.com/prod/servlet/press-release.pag?docid=209922135 Personal Protective Equipment Benefits from Proliferation of Multinational Companies in Southeast Asia, Finds Frost & Sullivan • http://www.frost.com/prod/servlet/press-release.pag?docid=219455799&gon11051=CHEMMI2 Frost & Sullivan: Indian PPE Market to Grow Past USD300 Million by 2016 as End-user Awareness Rises • http://taiwanrate.org/exchange_rate_chart.php?c=USD • http://www.udn.com/2012/6/22/NEWS/FINANCE/FIN2/7176553.shtml 央行救出口「匯」貶回3字頭 • http://www.ngfl-cymru.org.uk/business_cycle.pdf • 'The Business or Trade Cycle.' NGFL WALES BUSINESS STUDIES A LEVEL RESOURCES 2 (2009): n. pag. Print.
dc.identifier.uri	http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15951	-
dc.description.abstract	Mansion is a third-party import/export firm in Taiwan whose reputation was built from the ground up over 50 years ago. It serves clients coming from all over the world with the majority of them in the US, Europe, and the Middle East. This business plan will examine the rationale for Mansion’s goal of expanding its LOTUS Safety line of products, where it has had huge success in Taiwan and the Philippines.	en
dc.description.provenance	Made available in DSpace on 2021-06-07T17:56:13Z (GMT). No. of bitstreams: 1 ntu-101-R99749021-1.pdf: 1503471 bytes, checksum: 8d67b97fd69d435170ddadbdb417141e (MD5) Previous issue date: 2012	en
dc.description.tableofcontents	Table of Contents Acknowledgement ii Abstract iii List of Charts vi List of Figures vi List of Tables vi 1. Executive Summary 1 2 Company Background 4 2.1 Company History 4 2.2 Product Range 5 2.2 Business Model 6 2.3 Mansion’s Business Process 7 2.4 Internal Analysis 8 2.5 Current Situation 10 3. Industry Background 13 3.1 Growth and Opportunities 14 3.2 Five Force Model 16 3.3 Products Trend 21 3.4 Competitor Analysis 23 4. Market Analysis 26 5. Marketing Plan 31 5.1. Product Strategy 31 5.2. Pricing Strategy 33 5.3. Distribution Strategy 34 5.4. Promotion Strategy 34 5.4.1 Display boxes 34 5.4.2 Stand Box & Modular Stand Rack 35 5.4.3 Exhibitions 36 6. Short Term Goal 38 7. FINANCIAL PLAN 40 7.1 Certification fee 40 7.2 Advertisement 41 7.3 Exhibition Expenses 42 8. Risk Analysis 43 8.1 Competition from China 43 8.2 Diversification Risk 44 8.3 Currency Risk 45 8.4 Inventory Risk 45 8.5 Power of Suppliers 46 8.7 Risk of account receivable 46 9. Long –Term Goals 47 Reference Material 48 Reference Website 48
dc.language.iso	en
dc.subject	產品線企劃書-個人安全防護用品	zh_TW
dc.subject	LOTUS	en
dc.subject	Mansion	en
dc.subject	Personal Protective Equipment	en
dc.title	產品線企劃書-個人安全防護用品	zh_TW
dc.title	Production Line Development Plan- Personal Protective Equipment	en
dc.type	Thesis
dc.date.schoolyear	100-2
dc.description.degree	碩士
dc.contributor.oralexamcommittee	尤瑞崇,陳勁甫
dc.subject.keyword	產品線企劃書-個人安全防護用品,	zh_TW
dc.subject.keyword	Mansion,Personal Protective Equipment,LOTUS,	en
dc.relation.page	48
dc.rights.note	未授權
dc.date.accepted	2012-08-15
dc.contributor.author-college	管理學院	zh_TW
dc.contributor.author-dept	企業管理碩士專班	zh_TW
顯示於系所單位：	管理學院企業管理專班(Global MBA)

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