請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15934完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳忠仁(Chen, Chung-Jen) | |
| dc.contributor.author | Jairo Barreda | en |
| dc.contributor.author | 白翰諾 | zh_TW |
| dc.date.accessioned | 2021-06-07T17:55:47Z | - |
| dc.date.copyright | 2012-08-20 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-08-15 | |
| dc.identifier.citation | REFERENCES
1.Yang, Jimmy. Owner of Woolloomooloo. Personal Interview. 20 April, 2012 2.Lee, Ethan. Owner of Mondo Vino. Personal Interview. 21 April, 2012 3.Chen, Chin. Owner Corkage. Personal Interview. 22 April, 2012. 4.Will, Simon. Broker from Wine Connections. 22 April, 2012. 5.“Wine Future Hong Kong 2011” 6th-7th-8th November, 2011. N.p., n.d. Web. < http://www.winefuture.hk/index.php?opt=congreso&s=panels> 6.Taipei Rapid Transit Corporation. January 2012. N.p., n.d. Web. < http://english.dorts.taipei.gov.tw/ct.asp?xItem=12676995&ctNode=15933&mp=115002> 7.Global Agriculture Information Network GAIN REPORT. 28 July 2009. N.p., n.d. Web. < http://s3.amazonaws.com/zanran_storage/www.stat-usa.gov/ContentPages/94549259.pdf> 8.Sector Profile for Wine in the Taiwan Market. The New Zealand Trade & Enterprise. N.p., n.d. Web. < http://www.nzte.govt.nz/explore-export-markets/market-research-by-industry/Food-and-beverage/Documents/Wine-in-Taiwan-market-profile.pdf> 9.Mathilde, Sasias. “A Segmentation of Tourists Valuae and Lifestyles at Taiwan’s Wineries” National Kaohsiung University of Hospitality and Tourism. 2011: 14-44. Print. 10.Chiang, Pei-fang. “Consumer Behaviors of Taiwan’s Wine Market-High and Lowe Involvement of Wine” National Sun Yat-sen University 2007: 12-19. Print. 11.Kotler, Keller, Hoon Ang, Leong, Tan. Marketing Management an Asian Perspective. 5th ed. Singapore. Prentice Hall, 2009. Print 12.Daft, Richard L. Understanding the Theory Design of Organizations. 10th ed. China. South-Western. 2010. Print 13.Hill, Jones. Theory of Strategic Management. 9th ed. China. South-Western. 2010. Print. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15934 | - |
| dc.description.abstract | 此篇商業企劃將會說明“開瓶器”這家酒商，位置估計坐落於忠孝復興站，提供價格合理並且平易近人的西班牙酒，法國酒，智利酒，以及南美洲酒；同時在品酒之時將提供西班牙的菜肴供克人們品嚐。此計劃將會討論開店風險，市場評估，以及金融因子，從正負兩個方面進行討論。 | zh_TW |
| dc.description.abstract | Le Tire Bouchon “開瓶器” will be a wine shop located in Zhongxiao Fuxing area with the only purpose to provide Spanish, French, Chilean and Argentinian wine within affordable price, and offering a selection of small Spanish dishes during wine tasting. This business plan investigate the risk, marketing and financial factors both positive and negative to establish this company in Taipei. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T17:55:47Z (GMT). No. of bitstreams: 1 ntu-101-R99749040-1.pdf: 3356315 bytes, checksum: b8188b5b02a6fbf39e314d3f3d1fc961 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | Table of Contents
ACKNOWLEDGEMENT…………………………………………………...ii 1 EXECUTIVE SUMMARY..............................1 1.1 BACKGROUND.....................................1 1.2 PURPOSE OF BUSINESS............................1 1.3 FINDINGS.......................................2 1.4 MISSION STATEMENT..............................3 2 LITERATURE REVIEW..............................4 2.1 MARKETING STRATEGY .............................4 2.2 FINANCIAL MANAGEMENT...........................5 2.2.1 Profitability Analysis.........................6 2.2.2 Breakeven Analysis.............................6 3 METHODOLOGY....................................7 3.1 PRIMARY SOURCES................................7 3.2 SECONDARY SOURCES..............................8 4 MARKET ANALYSIS................................9 4.1 MARKET SIZE....................................9 4.1.1 GROWTH RATE....................................10 4.1.2 Size Segmentation………………………....………..12 4.2 TARGET.........................................14 4.3 POSITIONING....................................15 4.4 MARKETING PLAN.................................16 4.4.1 PRODUCT........................................16 4.4.2 PRICE..........................................19 4.4.3 Place..........................................20 4.4.4 Promotion......................................22 5 FINANCIAL MANAGEMENT...........................28 5.1 START UP COST..................................28 5.2 INVENTORY EXPENSES.............................28 5.3 MONTHLY INCOME STATEMENT.......................28 5.4 BALANCE SHEET..................................29 5.5 Breakeven Analysis………………………………… …29 6 RISK MANAGEMENT................................30 6.1 STRENGTH.......................................30 6.2 WEAKNESS.......................................31 6.3 OPPORTUNITIES..................................32 6.4 THREATS........................................33 7 CONCLUSION.....................................34 REFERENCES……………………………………………………………I APPENDIX………………………………………………………………II List of Tables Table 1: Findings of wine habits among Taiwanese………3 Table 2: Wine Consumption from 2002 to 2007………9 Table 3: Wine Import 2007 and 2008……………… .10 Table 4: Top 10 imported wine countries 2004-2007…11 Table 5: Volume of Wine Sales in Taiwan………………13 Table 6: Wine Segmentation in Taiwan…………………13 Table 7: Start Up Cost……………………………………II Table 8: Inventory Expenses……………………………III Table 9: Weekly Sales……………………………………IV Table 10: Inventory Expenses…………………………IV Table 11: Balance Sheet………………………………V Table 12: Breakeven Analysis…………………………VI List of Figures Figure 1: Methodology Chart……………………………8 Figure 2: QR Code Model…………………………………18 Figure 3: Distribution Channels………………………21 Figure 4: Wine Image from Argentina…………………23 Figure 5: Use of social media………………………25 Figure 6: Use of social media in Wine context……26 List of Charts Chart 1: Shares of Sales by different types of wine…12 Chart 2: Wine range offered at Le Tire Bouchon…………17 Chart 3: Competitors actions versus Le Tire Bouchon…19 | |
| dc.language.iso | en | |
| dc.subject | 酒 | zh_TW |
| dc.subject | Bouchon | en |
| dc.subject | wine | en |
| dc.subject | wine shop | en |
| dc.title | 開瓶器酒舍企劃書 | zh_TW |
| dc.title | Le Tire Bouchon Wine Store Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 100-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林博文(Lin, Po-Wen),洪世章(Hung, Shih-Chang) | |
| dc.subject.keyword | 酒, | zh_TW |
| dc.subject.keyword | Bouchon,wine shop,wine, | en |
| dc.relation.page | 41 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2012-08-15 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-101-1.pdf 未授權公開取用 | 3.28 MB | Adobe PDF |
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