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Study of Food Safety Risk Perception, Information Sources, and Public Trust in Taipei
Risk perception,Food safety,Food safety risk perception,
|Publication Year :||2020|
Understanding the people's risk perception and concerns is an important part of food safety risk communication. The sociodemographic background may affect public risk perception, trust and confidence of government policy. This research uses questionnaires to understand the food safety information sources and trust, current public confidence and concern issue of food safety of Taipei citizen. Then, this research use Health Belief Model to construct the attitude and behavior model of people to actively obtain food safety information and the main factors that affect food safety risk perception.
The source of the data analyzed in this research is from 'Food Safety Satisfaction Interview Plan' implemented by the Taipei City Government Health Bureau from September 27, 2019 to October 9, 2019, and telephone interviewed Taipei citizen over 18 years old. A total of 2,039 effective samples were collected. According to the results, the respondents obtained food safety information sources mainly through TV or radio news (62.8%) and online news (42.7%). Young people tend to use online media (such as: government websites, online news, community sites, etc.) to obtain food safety information, while older people tend to use traditional media (such as: television, radio news, newspapers, etc.). Although 86% of the respondents said that the use of related resources established by the Taipei City Government Health Bureau is helpful for their own food safety, there are also nearly 30% (28.8%) of the respondents feel that the information is difficult to access. However, nearly 90% (88.3%) of the people still said that the “official website or app of the government” is credible. Therefore, when releasing major food safety information, the most commonly used sources should be used to let people understand the food risk, and prevent the unsafe foods from continuing to be circulated on the market.
In terms of the respondents' perception of Taipei's food safety management, overall, 52.2% feel that Taipei's food safety has been similar in the past year. 56.8% of the respondents believe that when a food safety issue occurs, the Taipei City Government can respond promptly. In terms of whom should bear the greatest responsibility for food safety issues, the respondents' think food industry (47.4%) is the first, and the government (43.0%) is second. It shows that food safety requires food industry’s self-discipline and self-management with effective government supervision to jointly provide a safe environment for consumers.
According to the analysis of the results of HBM model, personal income, work and study area, education level, age, gender, and living area will affect the respondents' perceived benefits and barriers in obtaining food safety information. In the perceived threat part, it is only related to personal income and gender. The results show that the higher the risk perception (perceived threat) the lower the perceived barriers of obtaining food safety information. It also echoes the actual situation. For example, when a food safety issue occurs, the public receives information. The more worried they are about health risks, they will actively search for and understand the information released by the government. Therefore, risk communication should be carried out as soon as possible to provide the public and provide transparent information and effective solutions to reduce the public's perception of risk.
|Appears in Collections:||食品安全與健康研究所|
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