請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15821
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃恆獎(Heng-Chiang Huang) | |
dc.contributor.author | Wei-Ping Ho | en |
dc.contributor.author | 何偉平 | zh_TW |
dc.date.accessioned | 2021-06-07T17:52:53Z | - |
dc.date.copyright | 2020-08-21 | |
dc.date.issued | 2020 | |
dc.date.submitted | 2020-08-02 | |
dc.identifier.citation | 一、中文部分
1.毛成真著,涂紋鳳譯,AMAZON稱霸全球的戰略,英屬維京群島商高寶國際有限公司台灣分公司,2019 2.方世榮譯,Kotler Armstrong著,行銷學原理,台灣東華書局股份有限公司,2004 3.吳學良著,策略管理,2017 4.李友專,AI醫療大未來,遠足文化事業股份有限公司,2018 5.季晶晶譯,Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith著,價值主張年代,天下雜誌股份有限公司,2018 6.周伯晉,葉明功,胡明寬,服藥依順性之重要性,醫學雜誌第113策,第28卷第4期,2012年12月 7.黃俊堯,數位轉型全攻略,城邦文化事業股分有限公司-商業週刊,2019 8.陳玫臻,游佩雯譯,零售藥局的用藥安全,台中市藥師公會,2018年11月 9.許恬寧譯,Scott Galloway著,四騎士主宰的未來,天下雜誌股份有限公司,2019 10.衛生福利部,西藥藥品優良製造規範-藥品優良運銷指引,2015 11.賴宗成,醫藥行銷,商業周刊出版股份有限公司,2001 12.賴宗成,陳琮淵,藥向前行 台灣藥品行銷發展,巨流圖書股份有限公司,2016 13.糖尿病衛教學會,藥物依從性,2017年9月會訊 14.蕭美玲,國內外藥師之現況與未來發展之趨勢,財團法人醫院評鑑暨醫療品質策進會,醫療品質雜誌,第7卷第2期,2013年3月 15.藍新堯,圖解醫療行銷,五南圖書股份有限公司,2018 二、英文部分 16.Ashwin Kumar Chaturvedi, Umesh Kumar Singh, Amrish Kumar, On-ling Pharmacy: An E-strategy for Medication, IJPFR, International Journal of Pharmaceutical Frontier Research, April-June 2011 17.CSCP APICS Certifiied Supply Chain Professional, Fundamentals of Supply Chain Management, APICS, 2014 18.DIGIKIQ, The ePharmacy Business Model and Revenue Streams, 2020 19.Jill Duffy, PillPack Review, 2020 20.Adam J. Fein, 2016 Economic Report on Retail, Mail, and Specialty Pharmacies, Drug Channels, 2016 21.Peter Ferdinand Drucker, 杜拉克日誌,2004 22.Vipin Jain, Satyendra Arya, Rajeev Gupta, An Experimental Evaluation of e-Commerce in Supply Chain Management among Indian Online Pharmacy Companies, IJRTE, International Journal of Recent Technology and Engineering, 2019 23.Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiog Tan, Siew Meng Leong, Marketing Management, Seventh Edition, 2018 24.Hana Lostakova, Marketa Curdova, Viktor Jaouch, Purchase Behavior of Online Pharmacies Clients, Economics and Management, 2012 25.C.K. Prahalad and Gary Hamel, The Core Competence of the Corporation, Harvard Business Revivew, May-June 1990 26.Sathi Mahesh, Brett J. L. Landry, On-Line Pharmacies: E-strategy and Supply Chain for Pharmaceutical Products, University of Dallas, 2007 27.Lars Osterberg, M.D., Terrence Blaschke, M.D., Adherence to Medication, The New England Journal of Medicine, 2005 28.Eduardo Sabaté, ADHERENCE TO LONG-TERM THERAPIES - Evidence for action, World Health Organization, 2003 29.Elizabeth Seeley, Aaron S. Kesselhelm, Pharmacy Benefit Managers: Practices, Controversies, and What Lies Ahead, The Commonwealth Fund, March 2019 30.ZION Market Research, Global E-Pharmacy Market Will Reach USD107.53 Billion by 2025, 2019 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15821 | - |
dc.description.abstract | 自 1990 年代起,「Internet」(網際網路)開放給商業使用。在往後的幾年,網際網路一詞即開始被廣泛性的流傳與使用,逐漸形成全球資訊網,其商業化的服務和技術已然融入到現代每個人的生活當中。
網路藥局具有購買便利、價格便宜、和保障隱私等三大特性。提供全年無休、全天候營業外,特別是對於老年人、需要長期照護或行動不方便者有很大幫助。在人口老化與都市化的趨勢之下,老年人口遽增,往往伴隨一種或多重慢性病,家庭中成員忙於工作,病患在缺乏照顧的情況下,就醫領藥的便利性及用藥安全正面臨著相當的考驗,服藥依順性面臨一定程度的挑戰。 PillPack 線上藥局成立於 2013 年,於 2018 年為亞馬遜 (Amazon) 所收購,屬於藥品配送產業。其營運模式,乃透過與藥商及保險公司之合作,定期將處方箋藥品寄送到患者家中,除了給予患者取藥的方便性,亦能避免病患服錯藥物或誤用劑量、或未按時取藥所可能產生之風險。 台灣對於線上藥局,僅允許購買保健食品,其他藥品如處方藥則未准予於網路銷售或購買。本論文研究動機從美國日漸普遍的線上藥局,探討藥局未來的發展趨勢,並兼論線上藥局概念在台灣市場發展的可行性。 | zh_TW |
dc.description.abstract | Since the 1990s, 'Internet' has been open to commercial use. In the next few years, the term began to be widely circulated and used. Its commercial services and technologies have been integrated into the lives of everyone in modern times.
Online pharmacies have three major characteristics: convenience in purchase, lower price, and privacy protection. Under the trend of population aging and urbanization, the population of the elderly is increasing, often accompanied by one or more chronic diseases. Members of the family are busy with work. The convenience of taking medicines and the safety of medicines are considered important to elders, and medication adherence also faces with a certain degree of challenges. PillPack, an online Pharmacy, is considered as an entity of pharmacy delivery industry, which was established in 2013 and acquired by Amazon in 2018. Its business model is to send prescription medicines to patients' homes through cooperation with pharmacies and insurance companies. In addition to giving patients the convenience of taking medicines, they can also avoid patients taking the medicine wrongly or misusing the dose, or failing to possible risks from taking medicines on time. For online pharmacies in Taiwan, only health foods are allowed to be purchased, and others such as prescription drugs are not permitted to be sold or purchased online. With the growing popularity of online pharmacies in the United States, this research is to discuss the future development trend of pharmacies, and to discuss the feasibility of developing online pharmacy concepts in the Taiwan market. | en |
dc.description.provenance | Made available in DSpace on 2021-06-07T17:52:53Z (GMT). No. of bitstreams: 1 U0001-0208202020020600.pdf: 2870468 bytes, checksum: 5a368c1357577f6f25d293039f0169a2 (MD5) Previous issue date: 2020 | en |
dc.description.tableofcontents | 致謝 I 摘要 II ABSTRACT III 目錄 IV 圖目錄 VII 表目錄 IX 第一章 導論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 2 第三節 研究範圍與研究流程 3 第二章 文獻探討 5 第一節 線上藥局 5 第二節 服藥依順性 (MEDICATION ADHERENCE) 14 第三節 消費者行為 17 第四節 供應鏈 22 第五節 核心競爭力分析模型(CORE COMPETENCE ANALYSIS) 24 第六節 商業模式 26 第三章 藥局產業分析 30 第一節 藥局產業基本特徵 30 第二節 藥局產業環境、發展歷史和演變 33 第三節 藥局產業目前現況 40 第四節 藥局產業未來的挑戰 42 第四章 個案分析 46 第二節 PILLPACK 的經營理念與核心競爭能力 48 第三節 PILLPACK 的發展策略 52 第四節 台灣發展線上藥局的可行性分析 56 第五章 研究結論與討論 59 第一節 主要發現 59 第二節 實務意涵 60 第三節 研究限制 61 第四節 未來研究方向 62 參考文獻 63 | |
dc.language.iso | zh-TW | |
dc.title | 從美國線上藥局的興起探討藥局的未來: 以 PillPack 為例 | zh_TW |
dc.title | Exploring Drugstores in the Future Given the Rise of Online Pharmacies in the U.S.: Taking PillPack as an Example | en |
dc.type | Thesis | |
dc.date.schoolyear | 108-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 王仕茹(Shih-Ju Wang),何佳安(Ja-An Ho) | |
dc.subject.keyword | 線上藥局,處方箋,營運模式,藥品配送,服藥依順性, | zh_TW |
dc.subject.keyword | on-line pharmacy,prescription,business model,pharmacy delivery,medication adherence, | en |
dc.relation.page | 64 | |
dc.identifier.doi | 10.6342/NTU202002224 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2020-08-03 | |
dc.contributor.author-college | 進修推廣學院 | zh_TW |
dc.contributor.author-dept | 生物科技管理碩士在職學位學程 | zh_TW |
顯示於系所單位: | 生物科技管理碩士在職學位學程 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
U0001-0208202020020600.pdf 目前未授權公開取用 | 2.8 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。