請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15642完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄(Edward Hsieh) | |
| dc.contributor.author | "Shien-Jong, John Chao" | en |
| dc.contributor.author | 趙先忠 | zh_TW |
| dc.date.accessioned | 2021-06-07T17:49:16Z | - |
| dc.date.copyright | 2013-02-21 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-02-04 | |
| dc.identifier.citation | 1. Source: SquareTrade, Inc. http://www.squaretrade.com/htm/pdf/iPhone_failure_rates_6_22_2010.pdf
2. Source: IDC Worldwide Mobile Phone Tracker, July 26, 2012 3. Source: IDC Taiwan, compiled by Digitimes, September 2012 4. Source: MoneyDJ 財經知識庫 http://www.moneydj.com/kmdj/news/NewsViewer.aspx?a=ef5d10af-1ed7-4028-97ea-4ba37d134beb 5. 國王的新衣—手機包膜. 黃郁茹,劉毓婷,許仁禎; 國立彰化高商; 2008。http://www.shs.edu.tw/works/essay/2008/03/2008032117403474.pdf 6. Source: 12.15.2012中天新聞 http://video.chinatimes.com/video-cate-cnt.aspx?cid=6&nid=93341 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15642 | - |
| dc.description.abstract | Tiny Teck, Inc. “TTI” is a premier nano-technology solutions provider with proprietary conformal coating technology. Tiny Teck’s WaterShield™ technology revolutionizes the consumer portable consumer electronics sector with its unsurpassed performance in protecting the devices when accidently exposed to water or liquids. TTI plans to target the high end touch panel devices, such as the smart phones and tablets, at both the retail and OEM customers initially. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T17:49:16Z (GMT). No. of bitstreams: 1 ntu-102-R97749019-1.pdf: 2754171 bytes, checksum: 4b02168475501e51b7786dae1e74ff4b (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | Table of Content
1.0 Executive Summary 1 1.1 The Company 1 1.2 Market Opportunity 1 1.3 Products and Technology 2 1.4 Sales and Marketing 2 1.5 Competitive Advantage 3 1.6 Financial Plan 3 1.7 Planned Expenditures 4 1.8 Management Team 4 1.9 Business Strategy 4 2.0 Introduction 5 2.1 Technology Overview 5 2.1.1 Waterproof vs. Water Resistance 5 2.2 Commercial Motivation 7 Chart 1: Different Events Happened to iPhone Owners 8 Chart 2: Accident Types of the iPhone Owners 9 3.0 Products and Service 11 3.1 Product Description 11 3.2 Performance Measurement 13 Chart 3: The 3-phase boundary of a liquid droplet 13 Chart 4: Surface Tension Diagram 14 Chart 5: A Surface with Nano-Scale Roughness 14 Chart 6: Zisman Surface Energy Chart 15 3.2.1 How is the surface characterized? 15 Chart 7: Surface Characteristics Diagram 16 Table 1: Results of Cell Phones by Rain Chamber Test 19 Chart 8: Results of WaterShield coated phones 19 4.0 Market Analysis 22 Table 2: 2Q12 Smart Phone Shipment in the World 22 Table 3: 2Q12 Smart Phone Shipment in Taiwan 22 4.1 Market Segmentation 23 4.2 Competitive Comparison 25 Table 4: The competitors’ comparison table 25 5.0 Market Plan 27 5.1 Market Strategy 27 5.1.1 Pricing Strategy 27 5.1.2 Promotion Strategy 28 5.1.2.1 Campus Drive 29 5.2 Sales Strategy 29 Table 5: Business Owner’s Coat and Profit Analysis 29 5.2.1 Sales Forecast 30 Chart 9: Tools 5-Year Sales Forecast by Various Assumptions 31 Chart 10: Tools 5-Year Sales Forecast by Moderate Assumptions 31 Chart 11: Cartridges 5-Year Sales Forecast by Various Assumptions 32 5.3 Information Management and Web Presence 32 6.0 Operation and Organization Management 33 6.1 Operation Procedure 33 6.2 Operating Plan 33 6.3 Organization Management 36 6.3.1 Management Team 36 7.0 Financial Projection and Capital Plan 37 7.1 Capital Requirement 37 Chart 12: Tools 5-Year Sales Forecast 38 Chart 13: Cartridges 5-Year Sales Forecast by 38 7.2 Pro Forma Income Statement by Year 39 Table 6: Pro Forma Income Statement by Year 39 Chart 14: Tool and Cartridge Sales as Percentage to Revenue, and Gross Margin 39 7.3 Balance Sheet Forecast by Year 40 Table 7: Balance Sheet Forecast by Year 40 7.3.1 Depreciation and Dividend Policies 40 7.4 24 Months Cash Flow Forecast 41 Chart 15: 24 Months Cash Flow Forecast 41 7.5 Accounting and Budgeting 42 8.0 Exit strategy 42 9.0 Risk Management 43 10.0 References 45 11.0 Appendices 46 11.1 Brochure of the Blue Lantern Plasma System 47 11.2 Capillary Action 48 11.3 Electro-Wetting Display 50 11.4 CES 2013, Jan 08 - 11, 2013, Las Vegas 52 | |
| dc.language.iso | en | |
| dc.subject | 商業計畫書 | zh_TW |
| dc.subject | Business Plan | en |
| dc.title | 鈦霓科技 商業計畫書 | zh_TW |
| dc.title | Tiny Teck, Inc. Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林修葳(Hsiou-Wei Lin),吳學良(Hsueh-Liang Wu) | |
| dc.subject.keyword | 商業計畫書, | zh_TW |
| dc.subject.keyword | Business Plan, | en |
| dc.relation.page | 55 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2013-02-04 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf 未授權公開取用 | 2.69 MB | Adobe PDF |
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