房地產開發行業之綠色技術利用及機會

Annie Chen-Hui Lin; 林承慧

請用此 Handle URI 來引用此文件： http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15571

完整後設資料紀錄

DC 欄位	值	語言
dc.contributor.advisor	林修葳(Hsiou-Wei Lin)
dc.contributor.author	Annie Chen-Hui Lin	en
dc.contributor.author	林承慧	zh_TW
dc.date.accessioned	2021-06-07T17:48:05Z	-
dc.date.copyright	2013-06-21
dc.date.issued	2013
dc.date.submitted	2013-04-24
dc.identifier.citation	Kats, Gregory H. “Green Building Costs and Financial Benefits Report”, July 2012 McGraw Hill. “The Green Builder Smart Market Report”, 2008 Business Today Magazine “建商房仲房價公式”, No. 837, January 2013 Energy design resource. “High Performance Design Process' 台灣內政部統計處 Ministry of the Interior Department of Statistics (http://www.moi.gov.tw/stat/index.aspx) 中華民國不動產估價師公會第四號公報 (http://www.rocreaa.org.tw/reaa/UploadFile/201052117325560.pdf) 變更林口特定區計畫主要計畫書 (http://www.tycg.gov.tw/files/ 042/990428變更林口特定區計畫主要計畫書-%20公展版.pdf) 林口土地使用管制要點 (http://www.moi.gov.tw/files/news_file/土地使用管制要點.pdf) Sinyi Real Estate website (http://www.sinyi.com.tw/news/) LEED (Leadership in Energy and Environmental Design) website (http://new.usgbc.org/leed)
dc.identifier.uri	http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15571	-
dc.description.abstract	This business plan invites an existing real estate developer to a joint venture opportunity. The business plan builds on the basis of more than thirty years’ experience in the construction business, and maximizes Business-to-Consumer (B2C) prospects through the utilization of green technologies and marketing exercise, targeting customers who are environmentally conscious, financially savvy, long-term homebuyers who are able to see the long term environmental and financial benefits of their purchase. We will become a pioneer in green real estate, promoting the art of healthy living, balanced lifestyle leading to happiness and hope for future environmental sustainability whilst retaining healthy gross profitability.	en
dc.description.provenance	Made available in DSpace on 2021-06-07T17:48:05Z (GMT). No. of bitstreams: 1 ntu-102-R00749001-1.pdf: 1435105 bytes, checksum: 8c4f27130c5acb37bed4928db08e4ec5 (MD5) Previous issue date: 2013	en
dc.description.tableofcontents	Thesis Oral Committee Defense Committee Certification -i- Acknowledgements -ii- Abstract -iii- 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission & Vision 1 1.3 Key to Success 1 2.0 Business Description 5 2.1 Company Ownership 5 2.2 Start-up Summary 5 3.0 Services 6 3.1 Service Description 6 3.2 Technology 7 4.0 Market Analysis 11 4.1 Global Analysis 11 4.2 Local Analysis 13 4.3 Segment Analysis 15 4.4 Porter’s Five Forces 20 4.5 Competitor Analysis 25 4.6 Risk Factors 26 5.0 Strategy and Implementation 28 5.1 Marketing Strategies 28 5.1.1 Consumer (Product) Strategy 28 5.1.2 Cost (Price) Strategy 29 5.1.3 Communication (Promotion) Strategy 30 5.2 Sales Strategy 31 Sales Forecast 31 5.3 Milestone 31 6.0 Management Summary 33 6.1 Organisational Structure 33 6.2 Management Team & Personnel Plan 34 7.0 Financial Plan 35 7.1 Important Assumptions 35 7.2 Key Financial Indicators 37 7.3 Break-even Analysis 38 7.4 Projected Profit and Loss 39 7.5 Projected Cash Flow 42 7.6 Projected Balance Sheet 44 References 45
dc.language.iso	en
dc.subject	房地產開發行業	zh_TW
dc.subject	綠色技術	zh_TW
dc.subject	Real Estate Development Industry	en
dc.subject	Green Technology	en
dc.title	房地產開發行業之綠色技術利用及機會	zh_TW
dc.title	Green Technology Utilisation and Opportunities in the Real Estate Development Industry	en
dc.type	Thesis
dc.date.schoolyear	101-2
dc.description.degree	碩士
dc.contributor.oralexamcommittee	戴玉光(Benjamin Tai),林世銘(Su-Ming Lin)
dc.subject.keyword	綠色技術,房地產開發行業,	zh_TW
dc.subject.keyword	Green Technology,Real Estate Development Industry,	en
dc.relation.page	45
dc.rights.note	未授權
dc.date.accepted	2013-04-25
dc.contributor.author-college	管理學院	zh_TW
dc.contributor.author-dept	企業管理碩士專班	zh_TW
顯示於系所單位：	管理學院企業管理專班(Global MBA)

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