Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15512Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 洪佑瑄(Victoria Horng) | |
| dc.contributor.author | Victoria Horng | en |
| dc.contributor.author | 洪佑瑄 | zh_TW |
| dc.date.accessioned | 2021-06-07T17:41:26Z | - |
| dc.date.copyright | 2020-08-20 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-08-03 | |
| dc.identifier.citation | “Graphic Designers Industry in the US - Market Research Report.” IBISWorld, Mar. 2020, www.ibisworld.com/united-states/market-research-reports/graphic-designers-industry/. 2.1 pg. 2 “Green Technology Sustainability Market: Set to Witness an Explosive CAGR of 27.1% During 2019-2024.” PR Newswire: Press Release Distribution, Targeting, Monitoring and Marketing, 24 Sept. 2019, www.prnewswire.com/news-releases/green-technology--sustainability-market-set-to-witness-an-explosive-cagr-of-27-1-during-2019-2024--300924334.html. 3.1 pg.5 Pan, Tzu-yu, and Flor Wang. “Average Monthly Salary in Taiwan Nearly NT$40,000: DGBAS.” Focus Taiwan, Focus Taiwan - CNA English News, 28 Nov. 2019, focustaiwan.tw/business/201911280017. “Salary: Graphic Designer.” Glassdoor, 8 Apr. 2020, www.glassdoor.com/Salaries/us-graphic-designer-salary-SRCH_IL.0,2_IN1_KO3,19.htm. 5.5 pg.26 Wang, Flor, and Tzu-yu Pan. “Average Monthly Salary in Taiwan Nearly NT$40,000: DGBAS.” Focus Taiwan, Focus Taiwan - CNA English News, 28 Nov. 2019, focustaiwan.tw/business/201911280017. 5.5 pg.27 “Was 2018 the Year of the Influential Sustainable Consumer?” Nielsen, 17 Dec. 2018, www.nielsen.com/us/en/insights/article/2018/was-2018-the-year-of-the-influential-sustainable-consumer/. 3.1 pg.5,6 “Designer Salary Report 設計類人員薪資報告-104薪資情報.” 104人力銀行, 8 Apr. 2020, www.104.com.tw/jb/wage/list?type=1 jobcat=2013001000 cat=jobedu. 5.5 pg.27 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15512 | - |
| dc.description.abstract | None | zh_TW |
| dc.description.abstract | This paper outlines a business proposal for Echo Studio. Echo Studio empowers sustainability focused businesses to communicate more effectively with their target audiences through design, built on the belief that design should be used to magnify and promote products and services which generate positive value in society. Given that many potential clients have a lack of budget and as a result face difficulty in fulfilling their design needs, Echo Studio specifically provides USA based clients affordable design solutions by supplying demand with the design workforce in Taiwan. By using the pricing and standard of living gaps between the two countries, Echo Studio can offer clients lower prices for similar quality while providing designers in Taiwan international projects and higher compensation. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T17:41:26Z (GMT). No. of bitstreams: 1 U0001-1107202016271300.pdf: 4575488 bytes, checksum: bcb60377f7cb069921329a0e84205f45 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY ............1 2. INDUSTRY ANALYSIS ............2 2.1 INDUSTRY BACKGROUND ............2 2.2 INDUSTRY ANALYSIS ............2 3. MARKET ANALYSIS ............4 3.1 MARKET TRENDS AND GROWTH ............4 3.2 MARKET ATTRACTIVENESS AND OPPORTUNITIES ............6 3.3 COMPETITORS ............7 3.3.1 DIRECT COMPETITORS ............7 3.3.2 INDIRECT COMPETITORS ............8 4. CONSUMER RESEARCH ............10 4.1 RESEARCH OBJECTIVES ............10 4.2 RESEARCH METHODOLOGY ............10 4.3 RESEARCH RESULTS ............11 4.4 RESEARCH RESULT ANALYSIS ............17 5. POTENTIAL TALENT POOL RESEARCH ............19 5.1 RESEARCH OBJECTIVES ............20 5.2 RESEARCH METHODOLOGY ............20 5.3 RESEARCH RESULTS ............20 5.4 RESEARCH RESULT ANALYSIS ............25 5.5 SALARY GAP ANALYSIS ............26 6. BUSINESS SERVICE ............27 6.1 BUSINESS INTRODUCTION ............27 6.2 BUSINESS VISION AND MISSION ............27 6.3 VALUE PROPOSITION ............28 6.4 BUSINESS MODEL CANVAS ............31 6.4.1 KEY PARTNERS ............31 6.4.2 KEY ACTIVITIES ............32 6.4.3 KEY RESOURCES ............33 6.4.4 VALUE PROPOSITIONS ............33 6.4.5 CUSTOMER RELATIONSHIPS ............34 6.4.6 CHANNELS ............34 6.4.7 CUSTOMER SEGMENTS ............35 6.4.8 COST STRUCTURE ............35 6.4.9 REVENUE STREAMS ............35 6.5 SERVICE FEATURES ............35 7. MARKETING PLAN ............37 7.1 TARGET MARKET ............37 7.2 PERSONAS ............37 7.3 MARKETING MIX ............39 7.3.1 PRODUCT ............39 7.3.2 PRICE ............39 7.3.3 PLACE ............40 7.3.4 PROMOTIONS ............40 8. MANAGEMENT ............41 8.1 TEAM STRUCTURE ............41 8.2 TALENT ACQUISITION ............43 9. BUSINESS STRATEGY ............43 9.1 KEY SUCCESS FACTORS ............43 10. FINANCIAL PLAN ............44 10.1 FINANCIAL PLAN OBJECTIVES ............44 10.2 FIRST YEAR FINANCES ............44 10.3 FIVE YEAR FINANCES ............46 11. FUTURE EXPANSION ............48 REFERENCES 50 APPENDIX 1: Consumer Research Questionnaire 51 APPENDIX 2: Talent Acquisition Questionnaire 54 | |
| dc.language.iso | en | |
| dc.subject | 工作室 | zh_TW |
| dc.subject | 永續 | zh_TW |
| dc.subject | 平價 | zh_TW |
| dc.subject | 視覺設計 | zh_TW |
| dc.subject | Studio | en |
| dc.subject | Sustainability | en |
| dc.subject | Affordable | en |
| dc.subject | Visual Design | en |
| dc.title | Echo Studio: 提供永續產品與服務之平價視覺設計工作室 | zh_TW |
| dc.title | Echo Studio: An Affordable Visual Graphic Design Studio for Sustainable Product and Service Providers | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien Chin Chen),盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | 永續,平價,視覺設計,工作室, | zh_TW |
| dc.subject.keyword | Sustainability,Affordable,Visual Design,Studio, | en |
| dc.relation.page | 56 | |
| dc.identifier.doi | 10.6342/NTU202001443 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2020-08-04 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-1107202016271300.pdf Restricted Access | 4.47 MB | Adobe PDF |
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