請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15464完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Wen-Yi Lee | en |
| dc.contributor.author | 李玟誼 | zh_TW |
| dc.date.accessioned | 2021-06-07T17:40:51Z | - |
| dc.date.copyright | 2020-08-06 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-07-24 | |
| dc.identifier.citation | References GalleriesNowhttps://www.galleriesnow.net/about-galleriesnow/ The Art Market 2019https://d2u3kfwd92fzu7.cloudfront.net/The_Art_Market_2019-5.pdf The Contemporary Art Market Report 2019 https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2019/the-geo-politics-of-the-contemporary-art-market Ad Speed https://www.adspeed.com/Blog/How-much-charge-advertising-website-1104.html | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15464 | - |
| dc.description.abstract | 讓藝術在你的身邊 - WhereArt 是一個關於藝術網站的Start-up，介紹此企業可如何在藝術產業營運及發展，並讓更多的人能簡單的取得藝術資訊並將藝術融於生活中。 | zh_TW |
| dc.description.abstract | Abstract The business plan introduces “WhereArt,” which is an online art website showing art-related information such as exhibitions and galleries happening in Taipei city. The idea of WhereArt is very simple. The founders want art to be more accessible to every person and wish to bring art into everyone’s lives. WhereArt’s initial offering will concentrate on providing an art map with art information that is happening in the city. Then, WhereArt will focus on developing its competitive advantages including providing first-hand online art information through subscriptions to scouting and selling individual artists’ works online. This study evaluates the idea and logic behind the development of WhereArt and develops strategies for business growth by reference to numerous well-known business development and management strategies and principles | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T17:40:51Z (GMT). No. of bitstreams: 1 U0001-2007202017143400.pdf: 2589144 bytes, checksum: c83e9f3652ec7cd74dac178a4de95d61 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | Table of Contents ACKNOWLEDGEMENT I ABSTRACT II LIST OF FIGURES III LIST OF TABLES IV TABLE OF CONTENTS V EXECUTIVE SUMMARY VIII 1. INTRODUCTION BACKGROUND 1 1.1 Company Information 1 1.2 Company’s Vision, Mission, Objectives 4 1.2.1 Vision 4 1.2.2 Mission 5 1.2.3 Objective 5 1.3 Business Model 6 2. MARKET ANALYSIS 7 2.1 Market Size and Market Behavior 7 2.2 Market Survey 9 2.3 Competitors and Substitutes 14 2.4 Porter’s Five Forces Analysis 16 2.5 SWOT Analysis 19 3. STRATEGY AND IMPLEMENTATION 21 3.1 Business Development Strategies 21 3.2 MARKETING PLAN 21 3.2.1 Segmentation 21 3.2.2 Targeting 23 3.2.3 Positioning 23 3.2.4 Implementation 25 3.3 Pricing Strategy 28 4. OPERATIONAL PLAN 30 4.1 WhereArt at Present 30 4.2 What’s Next 30 4.2.1 Short-term goals 32 4.2.2 Long-term goals 33 4.3 How to Operate to Reach Goals 34 4.4 How to Measure Progress 37 5. FINANCIAL PLAN 39 5.1 Financial Statement 39 5.2 FINANCIAL PROJECTION 40 5.2.1 ASSUMPTIONS 40 5.2.2 PROFIT MARGIN ANALYSIS 42 5.3 Cash Flow 42 6.CONCLUSION 44 REFERENCES 45 | |
| dc.language.iso | en | |
| dc.subject | 藝術 | zh_TW |
| dc.subject | WhereArt | en |
| dc.title | 讓藝術在你的身邊 - WhereArt | zh_TW |
| dc.title | Find Art Around You - WhereArt | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien Chin Chen),盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | 藝術, | zh_TW |
| dc.subject.keyword | WhereArt, | en |
| dc.relation.page | 45 | |
| dc.identifier.doi | 10.6342/NTU202001656 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2020-07-24 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2007202017143400.pdf 未授權公開取用 | 2.53 MB | Adobe PDF |
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