請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15375完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Li En Chiou | en |
| dc.contributor.author | 邱莉恩 | zh_TW |
| dc.date.accessioned | 2021-06-07T17:33:27Z | - |
| dc.date.copyright | 2020-07-20 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-06-24 | |
| dc.identifier.citation | “#BeatPlasticPollution This World Environment Day – UN environment”, https://www.unenvironment.org/interactive/beat-plastic-pollution/ “Countries Banning Plastic Bags, What About Taiwan? – The News Lens”, February 26, 2016, https://international.thenewslens.com/article/37018 “Ever more countries are banning plastic bag”, July 24, 2019. https://www.economist.com/graphic-detail/2019/07/24/ever-more-countries-are-banning-plastic-bags “Plastic-Free Packs Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016-2024” https://www.transparencymarketresearch.com/plastic-free-packs-market.html “Evian Will Make All Its Water Bottle Out Of 100% Recycled Plastic”, January 18, 2018, https://www.fastcompany.com/40517697/evian-will-make-all-its-water-bottles-out-of-100-recycled-plastic “22 Big Companies That Are Getting Rid Of Plastic For Good” https://www.rd.com/culture/companies-getting-rid-plastic/ “Climate Action – Packaging and Recycling” https://corporate.mcdonalds.com/corpmcd/scale-for-good/climate-action.html#actions%3Fmod=article_inline “臺灣零售業減塑表現全部不合格”, October 22, 2019, https://www.greenpeace.org/taiwan/press/10094/臺灣零售企業減塑表現全部不合格/ “Packaging” https://www.costco.com/sustainability-packaging.html “National Statistics” https://eng.stat.gov.tw/point.asp?index=9 “The Lifecycle Of Plastics”, June 19, 2018, https://www.wwf.org.au/news/blogs/the-lifecycle-of-plastics#gs.zpqjr2 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/15375 | - |
| dc.description.abstract | Plastic pollution has been a subject that concerned me for many years. I have always been trying to avoid using plastic bags and other plastic related products. However, it is very inconvenient, and I always have to go out of my way to be eco-friendly, as the current solutions to the plastic problems are not close to our daily lifestyles. I want to use this chance to create a business that could be a better alternative for the environmentally conscious individuals like myself.
In order to stop the plastic waste crisis, the consumers should be offered the easiest access to sustainable products, and a community with like-minded people working towards a common solution. Stripped Inc. is an eco-friendly retail platform where the non-plastic products will be locally sourced with care. The mission is to stop the negative impact on the environment left by human consumption and leave abundance for future generations. The vision is to make sustainability attainable for everyday life and create habits for mankind that will benefit our planet for generations to come. We aim to support local farmers, businesses, and startups that share the same value as us. | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-06-07T17:33:27Z (GMT). No. of bitstreams: 1 U0001-2306202011144000.pdf: 13017116 bytes, checksum: ceab12bd2ab055f0677e4108277c738d (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | 1. INTRODUCTION 6 1.1. PLASTIC POLLUTION CRISIS OVERVIEW (GLOBAL) 1.2. PLASTIC POLLUTION CRISIS OVERVIEW (TAIWAN) 2. MARKET TRENT 12 2.1. PLASTIC BAN MOVEMENT 2.2. GLOBAL INITIATIVES 3. BUSINESS PLAN 17 3.1. THE BRAND 3.2. THE INTRODUCTION OF MY GOLDEN CIRCLE 3.3. VALUE PROPOSITION 3.4. CORE CAPABILITY AND COMPETITIVE ADVANTAGE * 3.5. MISSION AND VISION 3.6. BUSINESS MODEL CANVAS 3.6.1. Infrastructure 3.6.2. Offering 3.6.3. Customers 3.6.4. Channels 4. MARKET ANALYSIS 27 4.1. COMPETITIVE ANALYSIS 4.2. COMPETITORS 4.2.1. Physical stores 4.2.2. Online channels 4.3. ENTRY STRATEGY AND STAGES 5. MARKETING STRATEGY 34 5.1. SUSTAINABLE MARKETING MIX 5.2. The 4 P’S OF MARKETING 5.3. TARGET CUSTOMERS AND ANTICIPATED DEMANDS 5.3.1. Target customer 5.3.2. Anticipated demands 5.4. THE MARKETING CAMPAIGN STRATEGY 5.5. CUSTOMER MANAGEMENT 6. OPERATION 41 6.1. ORGANIZATION CHART 6.2. MANAGEMENT AND OWNERSHIP 6.3. HUMAN RESOURCE MANAGEMENT 6.3.1. Recruitment 6.3.2. Training 6.4. INBOUND AND OUTBOUD DELIVERY 6.4.1. Inbound delivery 6.4.2. Outbound delivery 7. SUPPLIER MANAGEMENT 45 7.1. SUPPLIER 7.2. INVENTORY 7.3. SHIPMENT 7.4. SUPPLIER MANAGEMENT 7.5. SUPPLIER MAINTENANCE 8. FINANCE 47 8.1. ASSUMPTIONS 8.2. START-UP COST 8.3. BALANCE SHEET FORECAST 8.4. PROFIT AND LOST FORECAST 8.5. EXPECTED CASH FLOW 8.6. BREAK-EVEN ANALYSIS APPENDIX 63 APPENDIX 1. REFERENCES | |
| dc.language.iso | en | |
| dc.subject | 無塑 | zh_TW |
| dc.subject | 綠色 | zh_TW |
| dc.subject | 減塑 | zh_TW |
| dc.subject | Eco-friendly | en |
| dc.subject | Zero waste | en |
| dc.title | 無塑綠色零售平台企劃書 | zh_TW |
| dc.title | Business Plan for Stripped Inc. Eco-friendly Retail Platform | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien Chin Chen),盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | 綠色,無塑,減塑, | zh_TW |
| dc.subject.keyword | Eco-friendly,Zero waste, | en |
| dc.relation.page | 66 | |
| dc.identifier.doi | 10.6342/NTU202001111 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2020-06-24 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2306202011144000.pdf 未授權公開取用 | 12.71 MB | Adobe PDF |
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