攤販創業動機對經營績效影響

Abstract

本論文主要是依據相關理論和文獻，將攤販創業動機分成機會型和必須型兩種，並探討其對攤販經營績效之影響。 本論文以2013年行政院主計總處攤販調查原始資料進行迴歸分析，發現攤販創業動機對於經營績效確實有顯著影響，若創業者的創業動機屬於機會型，其經營績效較高；若創意動機屬於必須型，其經營績效則較低。結尾提出政策建議和研究限制。

This article is to discuss how street vendor entrepreneurial motivation influences business performance by classifying them into opportunity and necessity entrepreneurs. We take ‘2013 Taiwan street vendor business status survey data’ from DGBAS, Executive Yuan, R.O.C (Taiwan) to apply regression analysis, and it proves that entre-preneurial motivation influences business performance significantly. It also shows op-portunity entrepreneurs’ performance is better than necessity entrepreneurs’ performance. At the end, this study provides policy recommendation and list out research limitations.