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Dynamic Pricing for Lead Time Sensitive Customers under Capacity Constraints
Pricing,Quantity Discount,Capacity Management,
|Publication Year :||2020|
This study discussed pricing decision for lead time sensitive customer under capacity constraints to maximize expected profits. Customers have different utility level for price, quantity and lead time, thus the surplus of different combinations is also different. Since manufacturers have limited capacity, they faced the challenge of capacity allocation to orders. In our research, pricing decisions were regarded as order acceptance policy. If the manufacturer's quotation is higher than the price that a specific customer is willing to pay, it means that the manufacturer wants to reserve its capacity or focus on the customer who is willing to pay a higher price, otherwise, it means that the customer’s order will be produced. Quotation methods is divided into differentiated quotation and uniform quotation. The former provides a specific plan for the customer group, and the latter provides the same plan to all customers. In order to omit the cost of bargaining between manufacturers and customers, we used uniform quotation method. The manufacturer will offer a quotation for all lead time and quantity combinations, and the customer will choose the option with the greatest surplus, so the quotations between the combinations will affect each other. This research considered quantity discount on pricing and established a dynamic programming model, which shows how were the policies made. Finally, the research carried out parameter analysis to obtain the insight of management.
|Appears in Collections:||工業工程學研究所|
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|8.27 MB||Adobe PDF|
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