为印度轻型电动汽车设置电池交换网络的商业计划

Abstract

We have been living in a world at a time when unprecedented innovation is happening in all fields of science and engineering. All this development had been possible because of easy and cheap access to fossil fuels, which is used in generation of electricity and fuel the various forms of locomotives for public and private transport. This immense burning of fossil fuels for almost 2 centuries and continual deforestation forever-expanding human footprint on planet earth has started to show visible impact on the climate and ecology in general. More and more people are living in cities and use gasoline based automobiles. Private vehicles like cars, scooters and three wheelers use petrol and diesel while larger vehicles burn diesel. This burning of fossil fuels in the arteries of modern cities have severely deteriorated the air quality in all the cities world over. The problem in Indian cities is even more acute due lack of rainfall for most part of the year except monsoons and presence of very old internal combustion engine vehicles plying for public transport. In recent studies of air quality, 8 out of 10 cities with worst air pollution are from India and the country ranking 177 out 180 nations in air quality metrics worldwide. This alarming situation has forced the government at various levels in India and its citizens to work together and improve the situation. Indians are among the worst affected population with respiratory diseases. The solution to poor air quality in cities lies in moving from fossil fuel based transport vehicles to electric ones. However, few countries have been able to move away from fossil fuels so far owing to several reasons like unavailability of electric vehicles for the masses, non-existent battery supply and charging infrastructure and lack proper incentives from government. On top of this, companies of advanced countries in Europe, US, Japan, hold a lot of major intellectual property on electric vehicles and battery technologies Korea etc. making the whole move to electrification of transport vehicles extremely expensive. The scope of this thesis would be to propose a business plan based on a market study, recent trends in automotive industry in India, understanding pain-points of various stakeholders, develop a marketing strategy and also a financial plan and projections.