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符合的文件:
出版年 | 標題 | 作者 | 系所 |
---|---|---|---|
2007 | 調節焦點對消費者產品升級評估的影響 Effect of Self-Regulatory Focus on Evaluation of Product Upgrades | Yen-Ling Chen; 陳彥霖 | 商學研究所 |
2009 | 消費目的確定性與無預期折價訊息對消費行為的影響 The effects of shopping goal concreteness and surprised discount message on consumer behavior | Yen-Lin Chen; 陳彥霖 | 商學研究所 |
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系所
- 2 商學研究所
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- 2 碩士
關鍵字
- 1 goal concreteness
- 1 goal concreteness,discount message
- 1 goal concreteness,discount messag...
- 1 self-regulartory focus
- 1 self-regulartory focus,promtion f...
- 1 self-regulartory focus,promtion f...
- 1 self-regulartory focus,promtion f...
- 1 self-regulartory focus,promtion f...
- 1 self-regulartory focus,promtion f...
- 1 self-regulartory focus,promtion f...
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