請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/104455完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 梁朝雲 | zh_TW |
| dc.contributor.advisor | Chao-Yun Liang | en |
| dc.contributor.author | 林瑋汝 | zh_TW |
| dc.contributor.author | Wei-Ju Lin | en |
| dc.date.accessioned | 2026-08-26T16:41:32Z | - |
| dc.date.available | 2026-08-27 | - |
| dc.date.copyright | 2026-08-26 | - |
| dc.date.issued | 2026 | - |
| dc.date.submitted | 2026-04-23 00:00:00 | - |
| dc.identifier.citation | 中文參考文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/104455 | - |
| dc.description.abstract | 農業是各國重要的基礎產業，在當代發展脈絡下也面臨資訊化轉型的挑戰。本論文以任務科技適配（TTF）和延伸式科技接受模式（eTAM）為理論基礎，旨在探索企業資訊系統於農業場域的調整，調查國內農企業資訊系統的應用現況，並分析農企業主對系統功能需求與購買意願。文獻探討包含有：農業科技發展、農企業資訊系統與TTF、資訊系統購置需求與意願，以及eTAM。本研究以農企業主及其高階主管為訪談和調查對象，採取質性與量化合併的混合研究方法。
與12名農企業主進行的深度訪談結果得知，農業生產管理系統涵蓋：場域影像監控、生產環境參數監測、生產端資源規劃、設備管理、品質管理等功能。行銷管理系統有：電子商務平台、POS、銷售資源規劃、顧客服務管理等功能。人力資源管理系統包含人力資源發展與管理兩項功能。研發管理系統包括：研究管理、供應鏈管理、新產品研發管理、實驗室管理等功能。而財務管理系統包括財務資源規劃與記帳管理等功能。量化調查取得376名有效樣本，統計分析結果得知：目前農企業已導入的企業資訊系統，以產銷ERP功能為主，研發管理功能為輔；農企業主自認為最需要的是行銷管理與生產管理資訊系統；而組織支持、產品價格與知覺有用性，則是影響農企業資訊系統購買意願最關鍵的三大因素。此外，粗放農作和畜牧水產兩類農企業對資訊系統的購買意願顯著高於集約農作者；而企業規模營業額大於3,000萬以上的農企業主對於系統購買意願會更高。 據此，本研究建議透過農企業、資訊系統業者與農政機關三方的共同努力，來促進農業資訊化的發展和進程，並期待農業朝向智慧化與永續化的大幅邁進，進一步提升整體農業的經營成效與未來發展潛力。跨入農業相關科系，對我而言是一段全然嶄新的旅程。 | zh_TW |
| dc.description.abstract | Agriculture is an essential primary industry currently facing the challenge of digital transformation. Using task-technology fit (TTF) theory and the extended technology acceptance model (eTAM), this study explored the current implementation, functional requirements, and purchase intentions regarding enterprise information systems in domestic agribusiness. The study reviewed the literature on agricultural technology development, applications of TTF and the eTAM in agribusiness systems, and factors influencing system needs and purchase intentions. The study employed a mixed-methods research design, interviewing and surveying agribusiness owners and senior executives.
In-depth interviews with 12 agribusiness owners revealed that agricultural production management systems are primarily used to perform functions such as field and environment monitoring, resource planning, and equipment and quality management. Marketing management systems integrate e-commerce capabilities, point-of-sale operations, sales resource planning, and customer service. Human resource management systems are primarily employed for human resource development and management. Research and development management systems are primarily used for research activities, supply chain coordination, and laboratory management. Finally, financial management systems combine resource planning and accounting management. A total of 376 valid survey responses were analyzed. The findings indicate that agribusinesses primarily implement enterprise information systems for production, sales, and enterprise resource planning functions, with research and development as a secondary focus. Agribusiness owners identified marketing and production management systems as their greatest needs, with organizational support, product price, and perceived usefulness serving as the three most critical factors influencing purchase intentions. Additionally, purchase intentions were significantly higher among agribusinesses involved in extensive farming, livestock, or aquaculture, particularly among those with a turnover exceeding NT$30 million. Consequently, this study recommends that agribusinesses, information system providers, and agricultural authorities collaborate to promote digital integration, driving the industry toward intelligence, sustainability, and enhanced operational efficiency. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2026-08-26T16:41:32Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2026-08-26T16:41:32Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 口試委員審定書 i
謝誌 ii 摘要 iii Abstract iv 目次 vi 圖次 ix 表次 x 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 4 第三節 研究目的 8 第四節 名詞釋義 9 第二章 文獻探討 10 第一節 農業科技發展 10 第二節 農企業資訊系統與任務科技適配 13 第三節 資訊系統購置需求與意願 17 第四節 延伸式科技接受模式 20 第三章 研究方法 23 第一節 質性研究與量化研究 23 第二節 質性研究之深度訪談法 27 第三節 量化研究之調查研究法 34 第四章 質性訪談研究結果與討論 41 第一節 農業生產管理資訊系統 42 第二節 農業行銷管理資訊系統 45 第三節 農業人力資源管理資訊系統 48 第四節 農業研發管理資訊系統 49 第五節 農業財務管理資訊系統 51 第六節 農企業資訊系統小結 52 第五章 量化調查研究結果與討論 53 第一節 敘述性統計 53 第二節 項目分析 56 第三節 因素分析 66 第四節 相關分析 76 第五節 多元迴歸分析 78 第六節 差異分析 80 第七節 延伸性多元迴歸分析 83 第六章 結論與建議 88 第一節 研究結論與貢獻 88 第二節 實務建議 92 第三節 研究限制 94 第四節 未來研究 96 中文參考文獻 98 外文參考文獻 102 附錄一：訪談知情同意書 115 附錄二：研究量表 116 附錄三：學術履歷 123 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 任務科技適配 | - |
| dc.subject | 延伸式科技接受模式 | - |
| dc.subject | 農企業資訊系統 | - |
| dc.subject | 需求評估 | - |
| dc.subject | 購買意願 | - |
| dc.subject | task-technology fit | - |
| dc.subject | extended technology acceptance model | - |
| dc.subject | agribusiness information system | - |
| dc.subject | needs assessment | - |
| dc.subject | purchasing intention | - |
| dc.title | 以延伸式科技接受模型探究農企業資訊系統的購買意願 | zh_TW |
| dc.title | Using the extended technology acceptance model to explore purchase intentions of agribusiness information systems | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 114-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 王志文;顏建賢;陳炤堅 | zh_TW |
| dc.contributor.oralexamcommittee | Chih-Wen Wang;Chien-Hsien Yen;Chao-Chien Chen | en |
| dc.subject.keyword | 任務科技適配; 延伸式科技接受模式; 農企業資訊系統; 需求評估; 購買意願 | zh_TW |
| dc.subject.keyword | task-technology fit; extended technology acceptance model; agribusiness information system; needs assessment; purchasing intention | en |
| dc.relation.page | 123 | - |
| dc.identifier.doi | 10.6342/NTU202600959 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2026-04-24 | - |
| dc.contributor.author-college | 生物資源暨農學院 | - |
| dc.contributor.author-dept | 生物產業傳播暨發展學系 | - |
| dc.date.embargo-lift | 2026-08-27 | - |
| 顯示於系所單位： | 生物產業傳播暨發展學系 | |
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| ntu-114-2.pdf | 1.12 MB | Adobe PDF | 檢視/開啟 |
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