請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101913完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳學良 | zh_TW |
| dc.contributor.advisor | Hsueh-Liang Wu | en |
| dc.contributor.author | 吳佩恩 | zh_TW |
| dc.contributor.author | Pei-En Wu | en |
| dc.date.accessioned | 2026-03-05T16:42:11Z | - |
| dc.date.available | 2026-03-06 | - |
| dc.date.copyright | 2026-03-05 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2026-02-02 | - |
| dc.identifier.citation | Ahlers, G. K. C., Cumming, D., Günther, C., & Schweizer, D. (2015). Signaling in equity crowdfunding. Entrepreneurship Theory and Practice, 39(4), 955–980.
Aldrich, H. E., & Auster, E. R. (1986). Even dwarfs started small: Liabilities of age and size and their strategic implications. In B. M. Staw & L. L. Cummings (Eds.), Research in Organizational Behavior (Vol. 8), 37(5), 165-198. Aldrich, H. E., & Fiol, C. M. (1994). Fools rush in? The institutional context of industry creation. Academy of Management Review, 19(4), 645–670. Bolino, M. C., & Turnley, W. H. (1999). Measuring impression management in organizations: A scale development based on the Jones and Pittman Taxonomy. Organizational Research Methods, 2(2), 187–206. Bolino, M. C., Kacmar, K. M., Turnley, W. H., & Gilstrap, J. B. (2008). A multi-level review of impression management motives and behaviors. Journal of Management, 34(6), 1080–1109. Bolino, M. C., Long, D. M., & Turnley, W. H. (2016). Impression management in organizations: Critical questions, answers, and areas for future research. Annual Review of Organizational Psychology and Organizational Behavior, 3(1), 377–406. Bowles, H. R. (2012). Claiming authority: How women explain their ascent to top business leadership positions. Research in Organizational Behavior, 32, 237–256. CB Insights. (2018, September 6). Venture capital funnel shows odds of becoming a unicorn are about 1%. https://www.cbinsights.com/research/venture-capital-funnel-2 Certo, S. T. (2003). Influencing initial public offering investors with prestige: Signaling with board structures. Academy of Management Review, 28(3), 432–446. Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67. Cook, T. D., & Campbell, D. T. (1979). Quasi-experimentation: Design & analysis issues for field settings. Houghton Mifflin. Connelly, B. L., Gamache, D. L., & Withers, M. C. (2024). Signaling theory: State of the theory and its future. Journal of Management, 51(1). den Besten, M. L.(2020). Crunchbase research: Monitoring entrepreneurship research in the age of big data. SSRN. Eggers, F., Hansen, D.J. & Davis, A.E. Examining the relationship between customer and entrepreneurial orientation on nascent firms’ marketing strategy. International Entrepreneurship and Management Journal, 8, 203–222 (2012). Ferrati, F., & Muffatto, M. (2020). Using Crunchbase for research in entrepreneurship: Data content and structure. Proceedings of the 19th European Conference on Research Methodology for Business and Management Studies (ECRM ’20). Aveiro, Portugal: ACI, 342-351. Filatotchev, I., & Bishop, K. (2002). Board composition, share ownership, and 'underpricing' of UK IPO firms. Strategic Management Journal, 23(10), 941–955. Fisher, G., Kotha, S., & Lahiri, A. (2016). Changing with the times: An integrated view of identity, legitimacy, and new venture life cycles. Academy of Management Review, 41(3), 520–545. Gardner, W. L., & Martinko, M. J. (1988). Impression management in organizations. Journal of Management, 14(2), 321–338. Gartner, William B., 2007. "Entrepreneurial narrative and a science of the imagination," Journal of Business Venturing, Elsevier, vol. 22(5), pages 613-627. Goffman, E. (1959). The presentation of self in everyday life. Bantam Doubleday Dell Publishing Group. Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010) Multivariate Data Analysis. 7th Edition, Pearson, New York. Hannan, M. T., & Freeman, J. (1984). Structural inertia and organizational change. American Sociological Review, 49(2), 149–164. Harvey, M., & Jones, S. (2022). Challenge accepted: Women claiming leadership in higher education learning and teaching. Journal of University Teaching and Learning Practice, 19(1), 66–88. Judge, T. A., & Bretz, R. D. (1994). Political influence behavior and career success. Journal of Management, 20(1), 43–65. Jean Clarke. (2011). Revitalizing entrepreneurship: how visual symbols are used in entrepreneurial performances. Journal of Management Studies, 48 (6), 1365-1391. Krämer, N. C., & Winter, S. (2008). Impression management 2.0: The relationship of self-esteem, extraversion, self-efficacy, and self-presentation within social networking sites. Journal of Media Psychology: Theories, Methods, and Applications, 20(3), 106–116. Kumar, N. (2025, June 2). Startup statistics (2025) – Numbers by country & success rate. https://www.demandsage.com/startup-statistics/ Leary, M. R. (1995). Self-presentation: Impression management and interpersonal behavior. Brown & Benchmark Publishers. Loderer, C., R. Stulz, and U. Waelchli (2016). Firm Rigidities and the Decline in Growth Opportunities. Management Science, 63(9), 1–20. Lee, S. Y., & Jang, K. (2019). Antecedents of impression management motivations on social network sites and their link to social anxiety. Media Psychology, 22(6), 890–904. Lounsbury, M., & Glynn, M. A. (2001). Cultural entrepreneurship: Stories, legitimacy, and the acquisition of resources. Strategic Management Journal, 22(6–7), 545–564. Martens, M. L., Jennings, J. E., & Jennings, P. D. (2007). Do the stories they tell get them the money they need? The role of entrepreneurial narratives in resource acquisition. Academy of Management Journal, 50(5), 1107–1132. Marchiondo, L. A., Myers, C. G., & Kopelman, S. (2015). The relational nature of leadership identity construction: How and when it influences perceived leadership and decision-making. The Leadership Quarterly, 26(5), 872–886. Ouimet, P., & Zarutskie, R. (2014). Who works for startups? The relation between firm age, employee age, and growth. Journal of Financial Economics, 112(3), 386–407. Parhankangas, A., & Ehrlich, M. (2014). How entrepreneurs seduce business angels: An impression management approach. Journal of Business Venturing, 29(4), 543–564. Palmer, T. B., & Wiseman, R. M. (1999). Decoupling risk taking from income stream uncertainty: A holistic model of risk. Strategic Management Journal, 20(11), 1037–1062. Perreault, W. D., Jr., & Miles, R. H. (1978). Influence strategy mixes in complex organizations. Behavioral Science, 23(2), 86–98. Petty, J. S., & Gruber, M. (2011). "In pursuit of the real deal": A longitudinal study of VC decision making. Journal of Business Venturing, 26(2), 172–188. Mark Potanin & Andrey Chertok & Konstantin Zorin & Cyril Shtabtsovsky. (2023). Startup success prediction and VC portfolio simulation using CrunchBase data, Papers 2309.15552, arXiv.org. Schlenker, B. R. (1980). Impression Management: The Self‑Concept, Social Identity, and Interpersonal Relations. Monterey, CA: Brooks/ Cole Publishing Company Spence, M. (1973). Job market signaling. The Quarterly Journal of Economics, 87(3), 355–374. Stinchcombe, A.L. (1965). Social Structure and Organizations. In: March, J.P., Ed., Handbook of Organizations, Rand McNally, Chicago, 142-193. Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610. Tausczik, Y. R., & Pennebaker, J. W. (2010). The psychological meaning of words: LIWC and computerized text analysis methods. Journal of Language and Social Psychology, 29(1), 24–54. Wicklund, R.A., Braun, O.L. and Waibel, M.C. (1994), Expertise in performance, or interest in the performing person? Some evidence for mutual exclusiveness. European Journal of Social Psychology, 24: 425-441. Yin, R. K. (2017). Case study research and applications: Design and methods (6th ed.). SAGE Publications. Yu, J., Zhang, M., & Xu, K. (2024). Does transparency facilitate the fundraising capacity of public welfare crowdfunding? An empirical examination on Weibo. Industrial Management & Data Systems, 124(1). Zott, C., & Huy, Q. N. (2007). How entrepreneurs use symbolic management to acquire resources. Administrative Science Quarterly, 52(1), 70–105. 卓承賢（2020），從A 輪融資資訊觀察新創企業後續發展之研究，國立臺灣科技大學專利研究所碩士論文，民國109 年1 月 劉碧珍、吳俊信（2021），研發與成長：廠齡是否扮演重要角色？—以臺灣製造業為例，臺灣經濟預測與政策，52(1)，39-81，民國110 年 | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101913 | - |
| dc.description.abstract | 新創企業於成立之初，如何快速建立正當性並獲取資源，在近九成失敗率的高度競爭環境中存活，是學界與實務一直以來關注的議題。資源供給者的決策要素會受總體環境與其所接觸到的資訊影響，如2020年疫後工作型態轉變、全球政治局勢動盪，和2024年後生成式AI的蓬勃發展，均一定程度改變投資人所關注的目標，各類媒體管道所釋出的消息亦會影響投資人的決策；而資源接收者，也就是創業家與企業本身，能透過管理投資者所能接觸到的資訊，提高資源獲取之機會。
本研究奠基於印象管理理論與訊號理論，自2000年至2025年的募資活動中，選擇431家新創公司為研究對象，探討企業進行領導力宣稱的印象管理行為對於實際募得金額之影響，進一步加入企業新穎性與企業規模作為調節變數，檢視在不同生命週期及資源程度下，企業策略性宣稱之效果是否改變。研究發現：（1）宣稱領導力對募資績效有正向顯著影響（2）企業新穎性能增強宣稱領導力對募資績效的正向影響（3）企業規模會削弱宣稱領導力對募資績效之關係。實證結果驗證，新創企業在資訊不對稱的情境下，運用宣稱領導者的印象管理語言，能有效吸引資源挹注，且在成立初期或規模較小的階段有較佳效果。期待此結果於學術層面擴增印象管理理論與訊號理論的應用性，同時於實務上提供新創企業管理者進行策略性宣稱之參考。 | zh_TW |
| dc.description.abstract | Nascent enterprises frequently act as engines of innovation, reshaping industries and transforming everyday life. As investors’ priorities shift in response to post-pandemic work transitions, geopolitical conflicts, and the emergence of generative AI, the question of how startups acquire resources and legitimacy in a highly competitive environment remains critical. Grounded in impression management and signaling theories, this study examines the effect of claimed leadership on fundraising performance, using a sample of 431 startups from 2000 to 2025. This study also examines whether firm nascency and firm size moderate the main relationship. The key finding shows that: (1) Claimed leadership positively influences fundraising outcomes; (2) the effect is stronger for nascent firms; and (3) weaker for larger firms. These findings suggest that strategic self-presentation through leadership claims is more effective for early-stage or smaller ventures operating in environments characterized by information asymmetry. The study contributes to theory by linking impression management with signaling theory in startup contexts and offers practical implications for founders seeking to shape external perceptions and secure resources. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2026-03-05T16:42:11Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2026-03-05T16:42:11Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 謝辭 I
中文摘要 II ABSTRACT III 目次 IV 圖次 V 表次 V 第一章、緒論 1 第一節、研究動機 1 第二節、研究問題與目的 2 第三節、研究架構 3 第二章、文獻回顧與假說發展 4 第一節、宣稱領導力與募資績效之關係 6 第二節、企業新穎性對宣稱領導力與募資績效關係之調節效果 7 第三節、企業規模對宣稱領導力與募資績效關係之調節效果 9 第三章、研究方法 11 第一節、研究樣本 11 第二節、變數定義 15 第三節、統計分析方法 21 第四章、研究結果 23 第一節、敘述性統計 23 第二節、迴歸分析結果與假說檢定 26 第五章、結論與建議 31 第一節、研究發現與管理意涵 32 第二節、研究限制 34 第三節、未來建議 37 參考文獻 38 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 宣稱領導力 | - |
| dc.subject | 新創募資 | - |
| dc.subject | 印象管理理論 | - |
| dc.subject | 訊號理論 | - |
| dc.subject | 企業新穎性 | - |
| dc.subject | 企業規模 | - |
| dc.subject | claimed leadership | - |
| dc.subject | startup fundraising | - |
| dc.subject | signaling theory | - |
| dc.subject | impression management | - |
| dc.subject | firm nascency | - |
| dc.subject | firm size | - |
| dc.title | 宣稱領導力對新創募資績效之關聯性研究 | zh_TW |
| dc.title | Startup Fundraising and the Role of Claimed Leadership | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 114-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 葉峻賓;蕭義棋;鍾璧徽 | zh_TW |
| dc.contributor.oralexamcommittee | Chun-Ping Yeh;Yi-Chi Hsiao;Pi-Hui Chung | en |
| dc.subject.keyword | 宣稱領導力,新創募資印象管理理論訊號理論企業新穎性企業規模 | zh_TW |
| dc.subject.keyword | claimed leadership,startup fundraisingsignaling theoryimpression managementfirm nascencyfirm size | en |
| dc.relation.page | 42 | - |
| dc.identifier.doi | 10.6342/NTU202600536 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2026-02-03 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 國際企業學系 | - |
| dc.date.embargo-lift | 2031-02-01 | - |
| 顯示於系所單位： | 國際企業學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-114-1.pdf 未授權公開取用 | 1.37 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。