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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳家麟 | zh_TW |
| dc.contributor.advisor | Chialin Chen | en |
| dc.contributor.author | 謝明蓁 | zh_TW |
| dc.contributor.author | Ming-Chen Hsieh | en |
| dc.date.accessioned | 2026-02-26T16:53:17Z | - |
| dc.date.available | 2026-02-27 | - |
| dc.date.copyright | 2026-02-26 | - |
| dc.date.issued | 2026 | - |
| dc.date.submitted | 2026-01-31 | - |
| dc.identifier.citation | 一、中文部份
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Frontiers in Endocrinology, 16, 1560676. https://doi.org/10.3389/fendo.2025.1560676. | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101708 | - |
| dc.description.abstract | 代謝症候群與糖尿病前期等代謝風險族群在臺灣規模龐大，雖然健康檢查、自費預防醫學與企業健康管理需求持續成長，運動介入在臨床與生活端的落地仍常面臨「轉介斷裂、處方不一致、依從性支持不足、成效難以量化」等痛點。隨穿戴裝置、健康檢測與數位健康服務成熟，若能以健康數據串接臨床風險分層與生活端運動執行，將有機會把運動處方從「建議」升級為可交付、可追蹤、可驗證之服務，並形成可擴散的預防醫學商業模式。本研究以「從健康數據到商業價值」為主軸，旨在（1）整理國內外發展趨勢與關鍵缺口，（2）釐清多元利害關係人需求與價值主張，（3）建構個別化運動處方平台之應用策略與初步商業模式。研究方法採多元資料整合之質性設計，包含公開統計資料之描述性整理、國際政策／計畫文件之內容分析與跨方案比較、運動介入實證文獻之系統化綜整，以及對代謝風險族群個案、臨床醫療與運動專業人員、場館與健康管理／數位健康相關人員之半結構式訪談；並以主題分析將結果系統性對應至價值主張圖與商業模式圖。研究歸納六項平台設計要點：聚焦高風險且可逆轉族群、導入結構化運動處方與行為支持、建立「收案評估—生活端執行—回診追蹤」之轉接流程、以數據登錄與回饋形成閉環、以「過程＋結果」雙軌指標支撐品質管理與支付談判、結合誘因或品質獎勵提升參與黏著度。整體而言，個別化運動處方平台的關鍵不在增加資訊供給，而在以安全治理與資料閉環建立可驗證的利益承諾，並透過多邊合作與混合交付模式降低採納摩擦，作為醫療機構與相關產業推動預防醫學服務創新之策略藍圖。 | zh_TW |
| dc.description.abstract | Metabolic syndrome and prediabetes are highly prevalent in Taiwan. Despite the rapid growth of health checkups, self-paid preventive services, and corporate wellness programs, real-world exercise interventions often suffer from fragmented referral pathways, inconsistent prescriptions, limited adherence support, and difficulty demonstrating outcomes. With the maturation of wearables, biomarker testing, and digital health services, a data-driven approach can connect clinical risk stratification with everyday exercise delivery, turning exercise prescriptions from general advice into a deliverable, trackable, and verifiable service—and ultimately into scalable business value. This study aims to （1） synthesize international and local development trends and critical gaps, （2） clarify stakeholder needs and value propositions for a personalized exercise prescription platform, and （3） propose an application strategy and an initial business model for the preventive healthcare market. Using a qualitative multi-source design, we analyzed publicly available epidemiological statistics, compared representative policies and programs, synthesized evidence on exercise intervention characteristics and outcomes, and conducted semi-structured interviews with metabolic-risk individuals, clinicians, exercise professionals, venue operators, and digital health/management stakeholders. Findings were thematically analyzed and mapped to the Value Proposition Canvas and the Business Model Canvas. The study identifies six key design principles: targeting high-risk yet reversible populations; delivering structured, protocolized prescriptions with behavioral support; building an end-to-end workflow from clinical enrollment and risk stratification to community execution and follow-up; creating a closed-loop data registry and feedback system; evaluating both process and health outcomes to support quality management and reimbursement; and incorporating incentives or quality-based rewards to improve engagement. Overall, the platform’s value lies not in providing more information but in operationalizing safe governance and measurable outcome commitments, enabling multi-party collaboration and scalable deployment in preventive healthcare. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2026-02-26T16:53:17Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2026-02-26T16:53:17Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 目次
口試委員會審定書 I 中文摘要 II THESIS ABSTRACT III 目次 IV 圖次 VI 表次 VII 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 3 第三節 研究目的與研究問題 5 第四節 研究範圍與限制 7 第五節 名詞解釋 7 第二章 文獻探討 10 第一節 慢性代謝疾病的定義、趨勢與個人化介入的必要性 10 第二節 運動介入的臨床價值與精準處方基礎 11 第三節 智慧醫療與轉譯生物醫學資訊 12 第四節 服務創新、價值主張與商業模式 13 第三章 研究方法 18 第一節 研究架構與設計 18 第二節 研究對象與範圍 21 第三節 研究工具 22 第四節 資料分析方法 23 第五節 研究流程與倫理 24 第四章 代謝風險族群之運動介入服務模式與概況 25 第一節 公開統計資料描述性分析結果 25 第二節 政策／計畫文件內容分析與跨方案比較結果 27 第三節 運動處方的效益、內容與依從性 29 第四節 利害關係人訪談主題分析：價值主張與商業模式之整合性架構 33 第五章 結論與建議 56 第一節 研究結論 56 第二節 管理與實務建議 57 第三節 研究限制與未來研究方向 59 參考文獻 60 附錄 71 圖次 圖2-1：商業模式畫布（The Business Model Canvas） 14 圖2-2：價值主張圖（The Value Proposition Canvas） 16 圖3-1：研究架構設計 20 圖4-1：代謝風險個案之價值主張畫布 48 圖4-2：擴散版本之價值主張畫布 50 圖4-3：商業模式畫布：醫療轉介與場館交付之架構 52 圖4-4：商業模式畫布：擴散之架構 54 圖5-1：個人化運動處方平台策略藍圖 58 表次 表4-1：全球／國際與台灣代謝風險相關指標摘要（節錄） 26 表4-2：政策／計畫文件之跨方案比較（依分析框架整理） 28 表4-3：個別化運動處方設計原則與評估機制 31 表4-4：運動處方設計原則之綜整 32 表4-5：受訪者基本資料摘要表 34 表4-6：初步代碼本與VPC／BMC構面對應 35 表4-7：主題與次主題歸納及VPC／BMC對應 40 表4-8：VPC × BMC 整合對照（Joint display） 45 表4-9：利害關係人觀點比較與張力點 46 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 代謝風險族群 | - |
| dc.subject | 運動處方 | - |
| dc.subject | 數據驅動 | - |
| dc.subject | 商業模式圖 | - |
| dc.subject | 價值主張圖 | - |
| dc.subject | 健康管理服務 | - |
| dc.subject | Metabolic risk population | - |
| dc.subject | exercise prescription | - |
| dc.subject | data-driven | - |
| dc.subject | Business Model Canvas | - |
| dc.subject | Value Proposition Canvas | - |
| dc.subject | health management service | - |
| dc.title | 從健康數據到商業價值：個別化運動處方平台於預防醫學市場的應用策略研究 | zh_TW |
| dc.title | From Health Data to Business Value Creation: Strategic Applications of Personalized Exercise Prescription Platforms in the Preventive Healthcare Market | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 114-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 簡睿哲 | zh_TW |
| dc.contributor.coadvisor | Ruey-Jer Jean | en |
| dc.contributor.oralexamcommittee | 吳玲玲;余峻瑜 | zh_TW |
| dc.contributor.oralexamcommittee | Ling-Ling Wu;Jiun-Yu Yu | en |
| dc.subject.keyword | 代謝風險族群,運動處方數據驅動商業模式圖價值主張圖健康管理服務 | zh_TW |
| dc.subject.keyword | Metabolic risk population,exercise prescriptiondata-drivenBusiness Model CanvasValue Proposition Canvashealth management service | en |
| dc.relation.page | 77 | - |
| dc.identifier.doi | 10.6342/NTU202600082 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2026-02-03 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 碩士在職專班國際企業管理組 | - |
| dc.date.embargo-lift | 2031-01-22 | - |
| 顯示於系所單位： | 國際企業管理組 | |
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