不只是旁觀者：SEVENTEEN 與台灣 CARAT 的共創實踐與參與式粉絲文化

Abstract

本研究旨在探討台灣 SEVENTEEN 粉絲(CARAT)如何理解並實踐該團體所承載的文化敘事，並進一步分析「身為 CARAT 是否構成一種身份」之問題。K-pop 在全球化與數位媒體發展的推動下，已成為跨國流行文化的代表現象;SEVENTEEN 作為第三至第四代韓國偶像的重要團體，其自製能力、團隊合作精神、真實性與努力敘事，使其在全球範圍獲得高度關注。在台灣，SEVENTEEN 粉絲群體呈現出獨特且具活力的文化在地化過程，透過翻譯、二創、社群互動等方式，重新詮釋偶像形象與作品意義。儘管既有研究探討 K-pop 的文化混融、粉絲參與與身份建構(Jenkins， Hills，Baym等)，針對台灣 CARAT 如何在地化理解 SEVENTEEN 文化敘事的研究仍付之闕如。為填補此文獻缺口，本研究採用質性方法，結合多模態敘事分析與深度訪談，蒐集台灣粉絲對 SEVENTEEN 音樂、影像、表演及社群內容的詮釋與情感經驗。訪談資料再以主題分析法進行編碼，聚焦於粉絲身份建構、文化再詮釋、情感連結與參與式文化行動等主題。

而研究結果指出:台灣 CARAT 將 SEVENTEEN 的「努力—成長—真實性」敘事視為核心精神，並在台灣文化脈絡中重新形塑為一種具有歸屬感、互助性與情感支持性的粉絲身份。「CARAT」對許多粉絲而言已超越單純喜好，而是一種共享價值、情感資本與跨文化同盟的象徵。研究亦顯示 K-pop 在台灣的在地化並非被動接受，而是透過粉絲的能動性實踐與文化轉譯所構成。本研究補足了台灣 K-pop 粉絲研究的在地視角並提供理解粉絲身份、文化敘事與跨國流行文化互動的新觀點。

This study explores how Taiwanese fans of SEVENTEEN—collectively known as CARAT—interpret and enact the cultural narratives embedded in the group’s music, performances, and mediated representations. With the rapid development of digital platforms and global cultural circulation, K-pop has become a significant transnational cultural form. SEVENTEEN, a prominent third- and fourth-generation idol group, is recognized for its self-producing identity, teamwork ethos, authenticity, and narratives of effort and growth. Taiwanese CARAT demonstrate distinct localization practices through translation, creative production, and community engagement, reinterpreting SEVENTEEN’s cultural meaning within their own sociocultural context.

Although previous scholarship has addressed issues of cultural hybridity, participatory fan culture, identity formation, and digital intimacy (Jenkins, Hills, Baym), research specifically focusing on Taiwanese CARAT remains limited. To address this gap, this study adopts a qualitative methodology combining multimodal discourse analysis with semi-structured interviews. Collected narratives are examined through thematic analysis to identify patterns of identity construction, cultural reinterpretation, emotional attachment, and participatory fan practices.

Findings indicate that Taiwanese CARAT perceive SEVENTEEN’s narratives of“effort–growth–authenticity”as central values and actively recontextualize them within Taiwan’s cultural environment. For many participants,“being a CARAT” functions as an identity category, characterized by shared values, emotional support, and transnational affinity. The results suggest that K-pop localization in Taiwan is not a passive process but is shaped by fans’ interpretive agency and culturally situated practices.