請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101490完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 柯冠州 | zh_TW |
| dc.contributor.advisor | Kuan-Chou Ko | en |
| dc.contributor.author | 許家禎 | zh_TW |
| dc.contributor.author | Chia-Chen Hsu | en |
| dc.date.accessioned | 2026-02-04T16:12:08Z | - |
| dc.date.available | 2026-02-05 | - |
| dc.date.copyright | 2026-02-04 | - |
| dc.date.issued | 2026 | - |
| dc.date.submitted | 2026-01-26 | - |
| dc.identifier.citation | Aggarwal, P. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of consumer research, 31(1), 87-101.
Ambady, N., & Rosenthal, R. (1992). Thin slices of expressive behavior as predictors of interpersonal consequences: A meta-analysis. Psychological bulletin, 111(2), 256. Anderson, C., & Berdahl, J. L. (2002). The experience of power: examining the effects of power on approach and inhibition tendencies. Journal of personality and social psychology, 83(6), 1362. Andreini, D., Fetscherin, M., & Zarantonello, L. (2021). How a CEO’s personality, performance, and leadership predict advertising credibility: conceptualizing and measuring CEO brand image. Journal of Advertising Research, 61(1), 110-124. Aron, A., Aron, E. N., & Smollan, D. (1992). Inclusion of other in the self scale and the structure of interpersonal closeness. Journal of personality and social psychology, 63(4), 596. Bendisch, F., Larsen, G., & Trueman, M. (2013). Fame and fortune: a conceptual model of CEO brands. European journal of marketing, 47(3/4), 596-614. Beverland, M. B., & Farrelly, F. J. (2010). The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of consumer research, 36(5), 838-856. Brown, M. E., & Treviño, L. K. (2006). Ethical leadership: A review and future directions. The leadership quarterly, 17(6), 595-616. Bruckberger, G., Fuchs, C., Schreier, M., & Van Osselaer, S. M. (2023). Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness. Journal of Retailing, 99(4), 594-604. Chatterji, A. K., & Toffel, M. W. (2019). Assessing the impact of CEO activism. Organization & Environment, 32(2), 159-185. Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93. Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93. Conger, J. A., Kanungo, R. N., & Menon, S. T. (2000). Charismatic leadership and follower effects. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 21(7), 747-767. Connors, S., Khamitov, M., Thomson, M., & Perkins, A. (2021). They’re just not that into you: how to leverage existing consumer–brand relationships through social psychological distance. Journal of Marketing, 85(5), 92-108. Cuddy, A. J., Fiske, S. T., & Glick, P. (2007). The BIAS map: behaviors from intergroup affect and stereotypes. Journal of personality and social psychology, 92(4), 631. Cunliffe, A. L., & Eriksen, M. (2011). Relational leadership. Human relations, 64(11), 1425-1449. Darke, P. R., Brady, M. K., Benedicktus, R. L., & Wilson, A. E. (2016). Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers. Journal of retailing, 92(3), 287-299. Davis, D. E., Hook, J. N., Worthington Jr, E. L., Van Tongeren, D. R., Gartner, A. L., Jennings, D. J., & Emmons, R. A. (2011). Relational humility: Conceptualizing and measuring humility as a personality judgment. Journal of personality assessment, 93(3), 225-234. Dedeoglu, B. B. (2019). Are information quality and source credibility really important for shared content on social media? The moderating role of gender. International journal of contemporary hospitality management, 31(1), 513-534. Dunbar, N. E., & Burgoon, J. K. (2005). Perceptions of power and interactional dominance in interpersonal relationships. Journal of Social and Personal Relationships, 22(2), 207-233. Eichinger, I., Schreier, M., & van Osselaer, S. M. (2022). Connecting to place, people, and past: How products make us feel grounded. Journal of Marketing, 86(4), 1-16. Escalas, J. E., & Bettman, J. R. (2003). You are what they eat: The influence of reference groups on consumers’ connections to brands. Journal of consumer psychology, 13(3), 339-348. Escalas, J. E., & Bettman, J. R. (2005). Self-construal, reference groups, and brand meaning. Journal of consumer research, 32(3), 378-389. Fiske, S. T., Cuddy, A. J., & Glick, P. (2007). Universal dimensions of social cognition: Warmth and competence. Trends in cognitive sciences, 11(2), 77-83. Fiske, S. T., Cuddy, A. J., Glick, P., & Xu, J. (2018). A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. In Social cognition (pp. 162-214). Routledge. Fleck, N., Michel, G., & Zeitoun, V. (2014). Brand personification through the use of spokespeople: An exploratory study of ordinary employees, CEOs, and celebrities featured in advertising. Psychology & marketing, 31(1), 84-92. Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of consumer research, 31(2), 296-312. Hall, E. T. (1966). The hidden dimension. Garden City. Hall, J. A., Coats, E. J., & LeBeau, L. S. (2005). Nonverbal behavior and the vertical dimension of social relations: a meta-analysis. Psychological bulletin, 131(6), 898. Hambrick, D. C., & Wowak, A. J. (2021). CEO sociopolitical activism: A stakeholder alignment model. Academy of Management Review, 46(1), 33-59. Hou, Y., & Poliquin, C. W. (2023). The effects of CEO activism: Partisan consumer behavior and its duration. Strategic Management Journal, 44(3), 672-703. Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public opinion quarterly, 15(4), 635-650. Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of characteristics of source credibility on consumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53, 101736. Jayagopi, D. B., Hung, H., Yeo, C., & Gatica-Perez, D. (2009). Modeling dominance in group conversations using nonverbal activity cues. IEEE Transactions on Audio, Speech, and Language Processing, 17(3), 501-513. Judd, C. M., James-Hawkins, L., Yzerbyt, V., & Kashima, Y. (2005). Fundamental dimensions of social judgment: understanding the relations between judgments of competence and warmth. Journal of personality and social psychology, 89(6), 899. Keltner, D., Gruenfeld, D. H., & Anderson, C. (2003). Power, approach, and inhibition. Psychological review, 110(2), 265. Kim, M., & Lee, J. C. (2024). CEO fashion matters? Effect of consistent versus variable fashion style on perceived competence. Psychology & Marketing, 41(11), 2574-2590. Kolbl, Ž., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2020). Do brand warmth and brand competence add value to consumers? A stereotyping perspective. Journal of Business Research, 118, 346-362. Kraus, M. W., Piff, P. K., Mendoza-Denton, R., Rheinschmidt, M. L., & Keltner, D. (2012). Social class, solipsism, and contextualism: how the rich are different from the poor. Psychological review, 119(3), 546. Kraus, M. W., Torrez, B., Park, J. W., & Ghayebi, F. (2019). Evidence for the reproduction of social class in brief speech. Proceedings of the National Academy of Sciences, 116(46), 22998-23003. Lammers, J., Galinsky, A. D., Gordijn, E. H., & Otten, S. (2012). Power increases social distance. Social Psychological and Personality Science, 3(3), 282-290. Leffler, A., Gillespie, D. L., & Conaty, J. C. (1982). The effects of status differentiation on nonverbal behavior. Social psychology quarterly, 153-161. Liberman, N., Trope, Y., & Wakslak, C. (2007). Construal level theory and consumer behavior. Journal of consumer psychology, 17(2), 113-117. Liviatan, I., Trope, Y., & Liberman, N. (2008). Interpersonal similarity as a social distance dimension: Implications for perception of others’ actions. Journal of experimental social psychology, 44(5), 1256-1269. MacInnis, D. J., & Folkes, V. S. (2017). Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me. Journal of Consumer Psychology, 27(3), 355-374. Magee, J. C. (2020). Power and social distance. Current Opinion in Psychology, 33, 33-37. Magee, J. C., & Smith, P. K. (2013). The social distance theory of power. Personality and social psychology review, 17(2), 158-186. Maglio, S. J. (2020). Psychological distance in consumer psychology: Consequences and antecedents. Consumer Psychology Review, 3(1), 108-125. Mikeska, J., & Harvey, E. J. (2015). The political CEO: An event study comparing consumer attributions of CEO behavior. Social Science Quarterly, 96(1), 76-92. Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of consumer psychology, 25(2), 200-218. Moulard, J. G., Raggio, R. D., & Folse, J. A. G. (2016). Brand authenticity: Testing the antecedents and outcomes of brand management's passion for its products. Psychology & marketing, 33(6), 421-436. Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of business research, 67(6), 1090-1098. Nielsen, R., & Marrone, J. A. (2018). Humility: Our current understanding of the construct and its role in organizations. International Journal of Management Reviews, 20(4), 805-824. Nunes, J. C., Ordanini, A., & Giambastiani, G. (2021). The concept of authenticity: What it means to consumers. Journal of Marketing, 85(4), 1-20. Owens, B. P., Johnson, M. D., & Mitchell, T. R. (2013). Expressed humility in organizations: Implications for performance, teams, and leadership. Organization Science, 24(5), 1517-1538. Pearce, C. L., Conger, J. A., & Locke, E. A. (2008). Shared leadership theory. The leadership quarterly, 19(5), 622-628. Ridgeway, C. L., Berger, J., & Smith, L. (1985). Nonverbal cues and status: An expectation states approach. American Journal of Sociology, 90(5), 955-978. Stellar, J. E., Gordon, A., Anderson, C. L., Piff, P. K., McNeil, G. D., & Keltner, D. (2018). Awe and humility. Journal of personality and social psychology, 114(2), 258. Tormala, Z. L., Briñol, P., & Petty, R. E. (2006). When credibility attacks: The reverse impact of source credibility on persuasion. Journal of experimental social psychology, 42(5), 684-691. Trope, Y., & Liberman, N. (2010). Construal-level theory of psychological distance. Psychological review, 117(2), 440. Weidman, A. C., Cheng, J. T., & Tracy, J. L. (2018). The psychological structure of humility. Journal of Personality and Social Psychology, 114(1), 153. Yammarino, F. J., & Bass, B. M. (1990). Transformational leadership and multiple levels of analysis. Human relations, 43(10), 975-995. Yang, X. (2022). Consumers' purchase intentions in social commerce: the role of social psychological distance, perceived value, and perceived cognitive effort. Information Technology & People, 35(8), 330-348. | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101490 | - |
| dc.description.abstract | 傳統的執行長常被認為是能幹但社交疏離的。這項研究將接地氣 (DTE) 概念化為一種評價性的人際印象，這種印象產生於高地位者表現出關係平等且易於親近的行為，進而偏離了基於角色的層級距離預期。透過兩個實驗，我們展示了誘發接地氣印象能藉由減少心理距離來增強品牌態度與品牌信任。這些效果在人口統計控制變數下是穩健的。我們進一步證明資訊來源塑造了接地氣印象的影響：官方來源會削弱其轉化為自我—品牌連結與品牌評估的效果，而非官方來源則會促進這一過程。總體而言，接地氣發揮了軟化距離感的印象作用，其效果取決於情境性的詮釋。 | zh_TW |
| dc.description.abstract | Traditional CEOs are often perceived as competent yet socially distant. This research conceptualizes down-to-earth (DTE) as an evaluative interpersonal impression that arises when a higher-status actor behaves in a relationally equal and accessible way, deviating from role-based expectations of hierarchical distance. Across two experiments, we show that eliciting a DTE impression enhances brand attitude and brand trust by reducing psychological distance. These effects are robust to demographic controls. We further demonstrate that information source shapes the impact of DTE impressions: official sources weaken their translation into self–brand connection and brand evaluation, whereas unofficial sources facilitate this process. Overall, DTE functions as a distance-softening impression whose effects depend on contextual interpretation. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2026-02-04T16:12:08Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2026-02-04T16:12:08Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgment i
中文摘要 ii Abstract iii Table of Contents iv List of Tables vi List of Figures vii Chapter 1: Introduction 1 Chapter 2: Literature Review 5 2.1 CEO Identity as a Cue in Consumer Brand Evaluation 5 2.2 The Traditional Image of CEOs: Power, Distance, and Emotional Detachment 6 2.3 Conceptualizing Down-to-Earth (DTE) 7 2.4 Distinguishing Down-to-Earth from Related Constructs 10 2.4.1 Authenticity vs. Down-to-Earth (DTE) 14 2.4.2 Warmth vs. Down-to-Earth (DTE) 15 2.4.3 Humility vs. Down-to-Earth (DTE) 17 2.4.4 Groundedness vs. Down-to-Earth (DTE) 18 2.5 Status-Leveling Cues in Hierarchical Interactions 20 Chapter 3: Theoretical Framework and Hypothesis Development 23 3.1 From Hierarchy to Closeness: Psychological Distance and the Role of DTE 23 3.2 Down-to-Earth CEOs and Brand Outcomes: The Mediating Role of Psychological Distance 25 3.3 Information Source as a Boundary Condition: Official vs. Unofficial 26 Chapter 4: Empirical Study 29 4.1 Study 1 29 4.1.1 Experiment Motivation and Purpose 29 4.1.2 Experiment Design 30 4.1.3 Experiment Results 35 4.1.4 Experiment Discussion 39 4.2 Study 2 40 4.2.1 Experiment Motivation and Purpose 40 4.2.2 Experiment Design 41 4.2.3 Experiment Results 47 4.2.4 Experiment Discussion 50 Chapter 5: General Discussion 52 5.1 Summary of Key Findings 52 5.2 Theoretical Contribution 53 5.3 Managerial Contribution 54 5.4 Limitations and Future Research 55 5.5 Conclusion 56 Reference 58 | - |
| dc.language.iso | en | - |
| dc.subject | 接地氣 | - |
| dc.subject | 執行長品牌化 | - |
| dc.subject | 心理距離 | - |
| dc.subject | 品牌評估 | - |
| dc.subject | 自我—品牌連結 | - |
| dc.subject | Down-to-Earth | - |
| dc.subject | CEO Branding | - |
| dc.subject | Psychological Distance | - |
| dc.subject | Brand Evaluation | - |
| dc.subject | Self-Brand Connection | - |
| dc.title | 領導者可見行為與接地氣感知: 構念界定及其在品牌評價中的角色 | zh_TW |
| dc.title | Visible Leadership, Perceived Down-to-Earth: Conceptualization and the Role of Observable Actions in Brand Evaluation | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 114-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 林嘉薇;許書瑋 | zh_TW |
| dc.contributor.oralexamcommittee | Chia-Wei Lin;Shuwei Hsu | en |
| dc.subject.keyword | 接地氣,執行長品牌化心理距離品牌評估自我—品牌連結 | zh_TW |
| dc.subject.keyword | Down-to-Earth,CEO BrandingPsychological DistanceBrand EvaluationSelf-Brand Connection | en |
| dc.relation.page | 66 | - |
| dc.identifier.doi | 10.6342/NTU202600317 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2026-01-27 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2026-02-05 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-114-1.pdf 授權僅限NTU校內IP使用（校園外請利用VPN校外連線服務） | 1.61 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。