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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101383
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor曹承礎zh_TW
dc.contributor.advisorSeng-Cho Chouen
dc.contributor.author林晉德zh_TW
dc.contributor.authorJin-De Linen
dc.date.accessioned2026-01-27T16:24:10Z-
dc.date.available2026-01-28-
dc.date.copyright2026-01-27-
dc.date.issued2026-
dc.date.submitted2026-01-13-
dc.identifier.citationBoard, C. A. R. "Air Cleaning Devices for the Home." Retrieved 22 Jul. 2025, from https://ww2.arb.ca.gov/resources/fact-sheets/air-cleaning-devices-home.

Deguen, S., et al. (2012). "A New Air Quality Perception Scale for Global Assessment of Air Pollution Health Effects." Risk Analysis 32(12): 2043–2054.

Group, W. B. (2024). "World population, total." Retrieved July 18, 2025, from https://data.worldbank.org/indicator/SP.POP.TOTL.

Intelligence, M. (2025). "Air Purifier - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)." Retrieved 16 Jun. 2025, from https://www.gii.tw/report/moi1641877-air-purifier-market-share-analysis-industry-trends.html.

Research, P. (2024). "Air Filters Market Size, Share, and Trends 2024 to 2034."

Taiwan, N. S. R. o. C. (2025). "Total Population." Retrieved 10 Jun. 2025, from https://eng.stat.gov.tw/Point.aspx?sid=t.9&n=4208&sms=11713.

Wu, W.-K. T. a. L.-S. (2024). "Influence of Air Quality in Different Regions on Consumer Purchase of Air Purifiers." Journal of urbanology 14: 161–179.

劉庭莉 (2022). "2022年空氣品質監測初步出爐 環署:靠老天爺幫忙 空品歷年最佳." Retrieved Feburary 26, 2025, from https://e-info.org.tw/node/235784.
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101383-
dc.description.abstract本論文概敘了一個在台灣設立的空氣淨化設備公司的創業計畫。 本公司產品主要客群設立為有能力自行組裝、設置、維修空氣淨化設備的進階使用者。我們希望使用開源耗材、通用的模組化產品設計來提供高效能、低運作費用和更實用的空氣淨化產品。
創業的契機來自市面上缺少可以任意改裝和好維修的小型空氣清淨裝置。Clean Frame Systems (以下簡稱CF)將提供、標準化、模組化、以及使用業界通用的濾網和關鍵零件規格的空氣淨化設備來滿足多種使用需求。CF一開始會發表兩個高性能空氣淨化裝置來和最高規格的家用型空氣淨化器競爭。之後公司將發展新的設備模組、資訊軟體、小型化和崁入式空氣淨化設備。
本公司將採用lean startup(精簡創業模式)的方式經營。公司會著重在有效率的資源利用、快速敏捷的產品開發、線上直營銷售以及通路商合作的銷售模式。CF是由創業者投資和經營的有限公司。
zh_TW
dc.description.abstractThis proposal outlines the creation of an air cleaning device business based in Taiwan, designed to redefine the traditional home air cleaner market. The product targets performance-demanding consumers and prosumers—technically capable consumers who want the ability to customize, upgrade, and service their own air filtration devices. We plan to deliver high-performance air cleaning devices that offer low operational costs and greater flexibility by using open-standard components.
The core business opportunity comes from the limited hardware flexibility of consumer air cleaning devices, which are often costly to operate and hard to repair or upgrade. Clean Frame Systems (abbreviated as CF) will address this gap by providing products that empower consumers with open standard parts, consumables, and detailed repair guides. CF aims to democratize clean air devices by offering high-quality, customizable, and easy-to-maintain air purifiers. Two pre-assembled products will be available one year after startup. The initial offerings will compete with high-performance air cleaning devices from well-known brands. Future developments include new upgrade modules, software updates, and miniaturized, recessed air cleaning units to suit a broader range of installation settings.
Operationally, the company will follow lean startup principles, focusing on efficient resource use, rapid prototyping, and direct-to-consumer sales via e-commerce and select distributors. CF is a limited liability company funded and managed by the founder-proprietor.
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dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2026-01-27T16:24:10Z
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dc.description.provenanceMade available in DSpace on 2026-01-27T16:24:10Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsTable of Contents
計畫書摘要 i
Executive Summary of Business Proposal ii
Table of Contents iii
List of Figures v
List of Tables vi
1. Company Overview 1
1.1 Mission 1
1.2 Vision 1
1.3 Business Model 2
2. Background Information 3
2.1 Air Cleaning Devices 3
2.2 Device Performance 4
2.3 Air Cleaning Filters 6
2.4 Filter Replacement 8
2.5 Clean Frame Modular Air Cleaning Concept 8
3. Tentative CF Products and Services 10
4. Business Opportunity 12
4.1 Literature on Past Market Research 12
4.2 Market Profile 13
4.3 Market Analysis 14
5. Competition Profile 16
5.1 Competition Analysis 16
5.2 Competition Operational Cost Analysis 18
6. Strategic Analysis 20
6.1 Customer Value Proposition 20
6.2 Prosumer Concept 21
6.3 Built to Last 21
6.4 Open Architecture 21
6.5 Strategic Analysis Using Porter’s 5 Forces 22
6.5.1 Competitive Rivalry 22
6.5.2 Bargaining Power of Suppliers 23
6.5.3 Threat of New Entrants 23
6.5.4 Bargaining Power of Buyers 23
6.5.5 Threat of Substitutes 23
7. Marketing, Pricing, and Promotion Strategy 24
7.1 Pricing Strategy 24
7.2 Online Store and Sales Channels 26
7.3 Retail Sales Channels 26
8. Operational Analysis 27
8.1 Location, Facilities, Equipment, and Economy 27
8.2 Management Profile 27
8.3 Operational Details 28
9. Financial Analysis 29
9.1 Key Assumptions 29
9.1.1 Year 0 to 1 29
9.1.2 Year 2 to 3 Changes 30
9.2 Start Up Expenses: 32
9.3 Projected Income 33
9.4 Balance Analysis 36
9.5 Cash Flow Analysis 37
9.6 Break Even Analysis 39
10. Uncertainty and Risk Analysis 40
10.1 High Construction Costs 40
10.2 High Initial Cost of Ownership 40
10.3 Maintaining recurring business 40
11. Future Expansion Goals 41
12. Conclusion 42
References 43

List of Figures
Figure 1: Basic Schematic of a 3-Stage Air Cleaning Device 3
Figure 2: Illustrated Concept of a CF Air Cleaning Device 8
Figure 3: Estimated Market Value in Taiwan 15
Figure 4: CF Organizational Chart 28

List of Tables
Table 1: List of Definitions 5
Table 2: MERV Rating Chart and Application 7
Table 3: Basic Functional Units of a CF Air Cleaning Device 9
Table 4: CF Air Cleaning Devices 10
Table 5: Air Filter Element Models, Retail Prices, and Descriptions 11
Table 6: Air Filtration System Comparison for a Small-Scale Setting 14
Table 7: Competition Model Comparison 17
Table 8: Operational Cost Comparison. Prices in TWD 19
Table 9: Porter’s 5 Forces Summary 22
Table 10: Air Cleaning Device Costs and Prices in TWD 25
Table 11: Filter Element Costs and Prices in TWD 25
Table 12: Start Up Expenses 32
Table 13: Projected Sales Volume 33
Table 14: Pro Forma Income Statement 34
Table 15: Balance Sheet 36
Table 16: Cash Flow Statement 37
Table 17: Break Even Analysis 39
Table 18: Tentative Product Series Roadmap 41
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dc.language.isoen-
dc.subject商業企劃-
dc.subject創業-
dc.subject模組化空氣淨化機-
dc.subject空氣濾網-
dc.subject空氣清淨機-
dc.subjectbusiness proposal-
dc.subjectstartup-
dc.subjectmodular air cleaning device-
dc.subjectair filter-
dc.subjectair purifier-
dc.titleClean Frame Systems 商業企畫zh_TW
dc.titleClean Frame Systems Business Planen
dc.typeThesis-
dc.date.schoolyear114-1-
dc.description.degree碩士-
dc.contributor.oralexamcommittee陳建錦;杜志挺zh_TW
dc.contributor.oralexamcommitteeJian-Jin Chen;Timon Duen
dc.subject.keyword商業企劃,創業模組化空氣淨化機空氣濾網空氣清淨機zh_TW
dc.subject.keywordbusiness proposal,startupmodular air cleaning deviceair filterair purifieren
dc.relation.page43-
dc.identifier.doi10.6342/NTU202504834-
dc.rights.note同意授權(限校園內公開)-
dc.date.accepted2026-01-13-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
dc.date.embargo-lift2026-01-28-
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