機能性紡織業商業模式創新—以PG&W為例

Abstract

在全球化與供應鏈快速變動的情勢下，傳統紡織業面臨高度競爭與轉型壓力。近年來，機能性紡織產業因運動休閒與智慧穿戴等新興需求，成為帶動產業升級的重要契機。 本研究以PG&W公司為案例，探討該公司如何透過功能性化學添加劑、布料模組整合與ERP數位平台建構「一站式服務」的新型供應鏈商業模式和需求導向的產業價值鏈。本論文透過PESTLE、價值鏈分析、商業模式九宮格、五力分析、SWOT分析與策略矩陣等研究工具分析PG&W平台的運作模式，探討此平台如何取代傳統布商角色。 研究結果顯示，PG&W平台的創新一站式服務使得公司主要業務從功能導向轉向應用導向。一站式服務平台發揮資料透明化與技術轉譯能力，達到斷點管理的效果，藉此建立差異化和競爭優勢，因此能夠協助下游供應商再升級。本研究提供對機能性紡織產業轉型的實證觀察，也證實數位化的競爭策略對於傳統紡織業的效益。

The traditional textile industry is facing intense competition and increased pressure for transformation due to rapid changes in globalization and supply chain conditions. In recent years, growing demand in sportswear and smart wearables has fueled the functional textile sector and made it a key driver for industrial upgrading. This thesis studied the case of company PG&W and examined how the company leveraged functional chemical additives, fabric module integration, and an ERP digital platform to construct a demand-driven value chain and an innovative “one-stop service” supply chain business model. PG&W platform operations were analyzed using a variety of theoretical frameworks such as PESTLE, value chain analysis, the business model canvas, Porter’s Five Forces model, SWOT, and strategic matrix analysis to determine how this platform transformed the traditional role of fabric traders. Study findings revealed that PG&W’s innovative one-stop services shifted its business focus from function-oriented processes to application-oriented processes. By enabling data transparency and technical translation, the PG&W platform effectively managed supply chain bottlenecks to create differentiation and competitive advantage while enhancing downstream supplier processes. This study provides empirical insights into the transformation of the functional textile industry and confirms the benefits of digitalization strategies for the traditional textile sector.