ReLink: 循環經濟平台

Abstract

本論文探討 ReLink 的發展背景與策略定位。ReLink 為一數位平台，旨在促進都市環境中之非交易型物品再分配。研究置於臺灣邁向循環經濟轉型的整體脈絡下，關注高度環保意識與可重複使用之家用品持續被丟棄之間所存在的長期落差。

透過次級資料整理與既有再商業（recommerce）平台之比較，本研究指出現行再利用基礎架構的主要限制。儘管臺灣主要的消費者對消費者（C2C）平台在交易型轉售方面運作成熟，然其對於強調可近性、隱私保護與低協調成本之贈與型交換支持仍顯不足。透過社群媒體與即時通訊軟體進行的非正式再利用網絡，亦因結構鬆散而限制其規模化發展與使用者包容性。

本研究提出 ReLink 作為一個以數位為核心、重視隱私保護的平台，透過結構化的非金錢交換機制，促進城市層級的物品再流通。藉由移除價格門檻並降低交換摩擦，ReLink 旨在延長產品生命週期、減少廢棄物產生，並擴大循環消費的參與程度。臺北市與新北市因其高人口密度、數位成熟度與環境永續意識，被選定為優先試行市場。

This thesis explores the development and strategic positioning of ReLink, a digital platform designed to facilitate non-transactional item redistribution in urban environments. Situated within Taiwan’s broader transition toward a circular economy, the study addresses the persistent disconnect between high levels of environmental awareness and the continued disposal of reusable household items.

Through secondary data analysis and comparative review of prevailing recommerce platforms, this research identifies key limitations in current reuse infrastructures. While major customer-to-customer platforms in Taiwan effectively support transactional resale, they provide limited support for gifting-based exchanges that emphasize accessibility, privacy, and low coordination costs. Informal reuse networks operating through social media and messaging applications further constrain scalability and user inclusivity.

ReLink is proposed as a digital-first, privacy-preserving solution that enables structured, non-monetary exchanges across city-wide communities. By removing price barriers and reducing transaction friction, the platform seeks to extend product lifecycles, decrease waste generation, and broaden participation in circular consumption practices. Taipei and New Taipei City are identified as priority pilot markets due to their population density, digital connectivity, and sustainability awareness.