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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝源弘 | zh_TW |
| dc.contributor.advisor | Yuan-Horng Hsieh | en |
| dc.contributor.author | 呂璟泓 | zh_TW |
| dc.contributor.author | Chin-Hung Lu | en |
| dc.date.accessioned | 2025-12-31T16:17:29Z | - |
| dc.date.available | 2026-01-01 | - |
| dc.date.copyright | 2025-12-31 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-11-25 | - |
| dc.identifier.citation | Advanced Semiconductor Engineering Inc. (ASE). (2020). ASE Environmental Sustainability Foundation Overview. Retrieved April 11, 2025, from https://www.aseglobal.com
ASE Environmental Protection and Sustainability Foundation. (n.d.). ASE Environmental Protection and Sustainability Foundation. https://www.aseepsfund.org.tw/ Albayrak, T., Caber, M., & Cater, C. (2021). Mass tourism underwater: A segmentation approach to motivations of scuba diving holiday tourists. Tourism Geographies, 23(5–6), 985–1000. B Lab Global. (n.d.). Taiwan Dive Center. B Corporation. https://www.bcorporation.net/en-us/find-a-b-corp/company/taiwan-dive-center/ Back, K.-J. (2024). ESG for the hospitality and tourism research: Essential demanded research area for all. Tourism Management, 105, Article 104954. Booking.com. (2024). Sustainable Travel Report 2024. https://partner.booking.com/en-us/click-magazine/trends-insights/2024-travel-predictions Business Today. (2023, January 30). 除了撿海底垃圾 日月光環保潛水隊宣布：2023目標復育540顆珊瑚. https://www.businesstoday.com.tw/article/category/183015/post/202301160038/ CommonWealth Magazine. (2019, December 11). Scuba diving with an ecological mission. https://english.cw.com.tw/article/article.action?id=2616 Custom Market Insights. (2025, January 28). Global sustainable tourism market size/share worth USD 13 trillion by 2033 at a 13.5% CAGR. GlobeNewswire. https://www.globenewswire.com/en/news-release/2025/01/28/3016108/0/en/Latest-Global-Sustainable-Tourism-Market-Size-Share-Worth-USD-13-Trillion-by-2033-at-a-13-5-CAGR-Custom-Market-Insights.html DataReportal. (2024, February 24). Digital 2024: Taiwan. https://datareportal.com/reports/digital-2024-taiwan Directorate-General of Budget, Accounting and Statistics. (2023). Household Income and Expenditure Survey – Average Household Savings by County/City [Data set]. Open Data Platform, Executive Yuan, Taiwan. https://data.gov.tw/en/datasets/9416 Directorate‑General of Budget, Accounting and Statistics. (2024). Report on personal income distribution in Taiwan. Executive Yuan. Grand View Research. (2023). Diving Tourism Market Size, Share & Trends Analysis Report By Diving Type (Scuba Diving and Free Diving), By Tourist Type, By Age Group, By Gender, By Region, And Segment Forecasts, 2023 - 2030. https://www.grandviewresearch.com/industry-analysis/diving-tourism-market-report Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: A review of theories, concepts, and latest research. Journal of Sustainable Tourism, 29(7), 1021–1042. Hannah Ritchie (2024) - “What share of global CO₂ emissions come from aviation?” Published online at OurWorldinData.org. Retrieved from: 'https://ourworldindata.org/global-aviation-emissions' [Online Resource] ICAO. (2019). Environmental report 2019. International Civil Aviation Organization. Ionescu, G. H., Firoiu, D., Pirvu, R., & Vilag, R. D. (2019). The impact of ESG factors on market value of companies from travel and tourism industry. Technological and Economic Development of Economy, 25(5), 820–849. IPCC. (2018). Global warming of 1.5°C. An IPCC special report on the impacts of global warming of 1.5°C above pre-industrial levels. Intergovernmental Panel on Climate Change. JetBlue & The Ocean Foundation. (2015). EcoEarnings: A Shore Thing. The Ocean Foundation. Lee, T. H., Lin, Y. H., Fu, C. J., & Chang, C. F. (2022). Segmentation based on environmentally responsible behavior: Evidence from SCUBA divers in Taiwan, the Philippines, and Indonesia. International Journal of Tourism Research. Bodhanwala, S., & Bodhanwala, R. (2021). Exploring relationship between sustainability and firm performance in travel and tourism industry: a global evidence. Social Responsibility Journal, 18(7), 1251–1269. Ministry of the Environment, Government of Japan. (2025, February 4). Coral Reef Ecosystem Conservation Action Plan 2024–2030: Holding of follow-up meeting. https://www.env.go.jp/en/press/press_03757.html Professional Association of Diving Instructors (PADI). (2024). PADI worldwide corporate statistics: Data for 2019–2024 [PDF]. PADI. Reuters. (2025, April 28). Taiwan’s first-quarter economic growth likely rose on strong tech demand. https://www.reuters.com/markets/asia/taiwans-first-quarter-economic-growth-likely-rose-strong-tech-demand-2025-04-28/ Rodríguez-Fernández, M., Sánchez-Teba, E. M., López-Toro, A. A., & Borrego-Domínguez, S. (2019). Influence of ESGC indicators on financial performance of listed travel and leisure companies. Sustainability, 11(19), 5529. Simple Life Divers. (n.d.). Coral reef restoration dive in Koh Tao, Thailand. Retrieved April 28, 2025, from https://simplelifedivers.com/coral-reef-restoration-dive-thailand/ Tsai, Y.-J., & Yeh, E. (2024, August 6). Domestic tourists focusing more on food in travels. Taipei Times. https://www.taipeitimes.com/News/taiwan/archives/2024/08/06/2003821854 United Nations Environment Programme. (2014, July 7). Sustainable tourism thrives in Philippines’ largest marine sanctuary. https://www.unep.org/news-and-stories/press-release/sustainable-tourism-thrives-philippines-largest-marine-sanctuary | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101198 | - |
| dc.description.abstract | 本論文探討台灣潛水產業如何導入環境、社會與公司治理（ESG）原則，並特別聚焦於「環境」面向，以推動永續轉型並提升商業價值。隨著對環保旅遊需求的增加，本研究探討結合珊瑚復育、海洋清潔活動與環境教育的「綠色潛水」方案之可行性與設計概念。
本研究以 113 位台灣合格潛水員的量化問卷為基礎，分析潛水員行為、市場趨勢，以及案例研究（如日月光環境永續基金會的大型海底清潔與珊瑚復育計畫）。研究提出一項商業模式，將在地潛店與尋求可衡量環境影響的企業贊助者連結起來。 研究結果顯示，以環境為核心的行動能協助潛店建立差異化、吸引具承諾的顧客，並打造長期合作關係。最終，本論文提出一套策略藍圖，協助將環境永續深度融入台灣的潛水觀光產業核心。 | zh_TW |
| dc.description.abstract | This thesis investigates how the scuba diving industry in Taiwan can adopt Environmental, Social, and Governance (ESG) principles, with a specific focus on the Environmental dimension, to drive sustainable transformation and enhance business value. As the demand for eco-conscious travel grows, this research explores the feasibility and design of “green diving” programs that incorporate coral restoration, marine clean-up activities, and environmental education. Based on a quantitative survey of 113 certified divers in Taiwan, analyzing diver behavior, market trends, and case studies, such as the ASE Foundation’s large-scale underwater clean-up and coral programs. This study presents a business proposal that connects local dive operators with corporate sponsors seeking measurable environmental impact. The results demonstrate that environmentally focused initiatives can differentiate dive shops, attract committed customers, and build long-term partnerships. Ultimately, this work provides a strategic blueprint for embedding environmental sustainability at the core of scuba tourism in Taiwan. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-12-31T16:17:29Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-12-31T16:17:29Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | ACKNOWLEDGEMENT ……. I
中文摘要 ……. III ABSTRACT ……. IV TABLE OF CONTENTS ……. V LIST OF TABLES ……. VIII LIST OF FIGURES ……. IX 1. INTRODUCTION ……. 1 1.1 BACKGROUND ……. 1 1.2 SCUBA DIVING SYSTEM ……. 3 1.3 INDUSTRY PROBLEM ……. 6 1.4 BUSINESS OPPORTUNITIES ……. 7 1.5 BUSINESS OBJECTIVES ……. 8 2. INDUSTRY ANALYSIS ……. 9 2.1 OVERVIEW OF TAIWAN’S SCUBA DIVING MARKET ……. 9 2.2 COMPETITIVE LANDSCAPE ……. 13 2.3 QUANTIFYING SCUBA DIVING SHOPS ……. 16 2.4 SCUBA DIVING VALUE CHAIN ……. 18 2.5 DEMOGRAPHICS ……. 21 3. PROOF OF CONCEPT ……. 26 3.1 LITERATURE REVIEW - ESG IMPACT ON TOURISM AND HOSPITALITY ……. 26 3.2 LITERATURE REVIEW - MOTIVATIONS AND ENVIRONMENTALLY RESPONSIBLE BEHAVIOR IN SCUBA DIVING TOURISM ……. 27 3.3 LITERATURE REVIEW - FINANCIAL IMPACTS ON ESG IMPLEMENTATION - ENVIRONMENT SECTOR ……. 28 3.4 CASE STUDY - ASE ENVIRONMENTAL PROTECTION AND SUSTAINABILITY FOUNDATION ……. 29 3.5 CASE STUDY - MARINE CONSERVATION AS A STRATEGIC LEVER IN THE AIRLINE INDUSTRY ……. 33 4. QUANTITATIVE RESEARCH ……. 39 4.1 SURVEY OVERVIEW ……. 39 4.2 DATA ANALYSIS – DEMOGRAPHICS & DIVING EXPERIENCE ……. 39 4.3 DATA ANALYSIS – ASSESSMENTS OF TAIWAN DIVING REGIONS ……. 45 4.4 DATA ANALYSIS – AWARENESS AND PARTICIPATION ……. 57 4.5 DATA ANALYSIS – WTP IN GREEN DIVING TOURISM ……. 59 4.6 SURVEY FINDINGS ……. 66 5. INTEGRATED STRATEGIC ANALYSIS ……. 69 5.1 KEY FINDINGS ……. 69 5.2 SWOT ANALYSIS ……. 70 5.3 BUSINESS MODEL CANVAS ……. 76 5.4 MARKETING STRATEGY IMPLEMENTATION ……. 83 6. EXECUTION PLAN – “SEASTEWARD SCUBA” ……. 87 6.1 BUSINESS OVERVIEW ……. 87 6.2 COST STRUCTURE ……. 88 6.3 SERVICE DESIGN ……. 92 6.4 FINANCIAL PROJECTIONS ……. 94 6.5 ORGANIZATION STRUCTURE AND MANAGEMENT ……. 95 6.6 SUSTAINABLE BUSINESS STRATEGY ……. 96 6.7 RISK MITIGATION ……. 97 6.8 GO-INTERNATIONAL PLAN ……. 98 7. CONCLUSION AND DISCUSSION ……. 101 7.1 RECAP SUMMARY ……. 101 7.2 STRATEGIC IMPLICATION ……. 102 7.3 LIMITATIONS AND CHALLENGES ……. 104 REFERENCES ……. 106 APPENDIX 1 ……. 111 | - |
| dc.language.iso | en | - |
| dc.subject | 休閒潛水 | - |
| dc.subject | ESG | - |
| dc.subject | 環保永續 | - |
| dc.subject | 海洋保育 | - |
| dc.subject | 生態旅遊 | - |
| dc.subject | 綠色潛水 | - |
| dc.subject | 台灣觀光 | - |
| dc.subject | 永續經營模式 | - |
| dc.subject | 企業合作 | - |
| dc.subject | 海洋守護 | - |
| dc.subject | Scuba Diving | - |
| dc.subject | ESG | - |
| dc.subject | Environmental Sustainability | - |
| dc.subject | Marine Conservation | - |
| dc.subject | Eco-tourism | - |
| dc.subject | Green Diving | - |
| dc.subject | Taiwan Tourism | - |
| dc.subject | Sustainable Business Model | - |
| dc.subject | Corporate Partnership | - |
| dc.subject | Ocean Stewardship | - |
| dc.title | 綠潛共生：永續發展視角下的潛水產業轉型 | zh_TW |
| dc.title | Green Diving - Integrating ESG Practices in Scuba Diving Industry | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 114-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 黃恆獎 | zh_TW |
| dc.contributor.coadvisor | Heng-Chiang Huang | en |
| dc.contributor.oralexamcommittee | 簡睿哲;華浤安 | zh_TW |
| dc.contributor.oralexamcommittee | Ruey-Jer Jean;Hung-An Hua | en |
| dc.subject.keyword | 休閒潛水,ESG環保永續海洋保育生態旅遊綠色潛水台灣觀光永續經營模式企業合作海洋守護 | zh_TW |
| dc.subject.keyword | Scuba Diving,ESGEnvironmental SustainabilityMarine ConservationEco-tourismGreen DivingTaiwan TourismSustainable Business ModelCorporate PartnershipOcean Stewardship | en |
| dc.relation.page | 117 | - |
| dc.identifier.doi | 10.6342/NTU202504625 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2025-11-25 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2026-01-01 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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