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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101071完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曾智揚 | zh_TW |
| dc.contributor.advisor | Chih-Yang Tseng | en |
| dc.contributor.author | 何國輝 | zh_TW |
| dc.contributor.author | Kuo-Hui Ho | en |
| dc.date.accessioned | 2025-11-27T16:09:18Z | - |
| dc.date.available | 2025-11-28 | - |
| dc.date.copyright | 2025-11-27 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-10-13 | - |
| dc.identifier.citation | 一、中文部份
1. 中鼎工程（2024）。中鼎銳變學－余俊彥與團隊贏得信賴的故事。台北，遠見天下文化。 2. 謝其濬（2017）。看得見的信賴：全球百大工程品牌中鼎的致勝之道。台北，遠見天下文化。 二、英文部份 1. Chevrier, S. (2003). Cross-cultural management in multinational project groups. Journal of World Business, 38(2), 141-149. 2. Chen, Y. H., & Hsu, C. W. (2022). Engineering service firms and cross-cultural customer relationship management: A case analysis. Engineering Management Journal, 34(1), 37-48. 3. Frimpong, K., & Yang, L. (2020). Managing intercultural communication in project-based construction firms. International Journal of Project Management, 38(3), 186-200. 4. Hofstede, G. (1980). Culture's Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage Publications. 5. Hofstede, G. (2010). Cultures and Organizations: Software of the Mind. McGraw-Hill. 6. Kwon, H., & Park, S. (2024). Longitudinal effects of cultural dimensions on relationship marketing strategies in emerging markets. Journal of Business Research, 169, 114010. 7. Ladhari, R., Pons, F., Bressolles, G., & Zins, M. (2011). Culture and personal values: How they influence perceived service quality. Journal of Business Research, 64(9), 951-957. 8. Liu, A. M. M., & Fellows, R. F. (2015). Managing trust in construction projects: Cultural perspective. Engineering, Construction and Architectural Management, 22(1), 2-20. 9. Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. 10. Nguyen, T. H., Ogunlana, S., & Lan, D. T. X. (2019). Relationship quality in construction projects: A critical review. Construction Management and Economics, 37(1), 18-35. 11. Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors influencing the effectiveness of relationship marketing: A meta-analysis. Journal of Marketing, 70(4), 136-153. 12. Park, H., Kim, Y., & Kim, Y. K. (2021). Cultural impacts on quality management and customer satisfaction in Korean manufacturing. Total Quality Management & Business Excellence, 32(1-2), 89-105. 13. Samaha, S. A., Beck, J. T., & Palmatier, R. W. (2014). The role of culture in international relationship marketing. Journal of Marketing, 78(5), 78-98. 14. Singh, R., & Sharma, P. (2022). Trust building in cross-cultural project management: The role of cultural intelligence. Project Management Journal, 53(4), 410–424. 15. Soares, A. M., Farhangmehr, M., & Shoham, A. (2007). Hofstede's dimensions of culture in international marketing studies. Journal of Business Research, 60(3), 277-284. 16. Zhu, Y., & Chou, T. (2023). Cultural adaptability and relationship marketing performance in global B2B markets. International Marketing Review, 40(2), 221-239. | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/101071 | - |
| dc.description.abstract | 本研究旨在探討文化差異如何影響國際工程公司（以中鼎工程為例）於臺灣、中國、東南亞、印度、中東與美國市場中之關係行銷策略執行與成效，並以Hofstede（1980）文化維度與Samaha等人（2014）之跨文化RM模型為分析架構，首次將跨文化RM架構應用於EPC產業並發現新構面。
透過公開紀錄與文件資料分析，歸納出高權力距離與集體主義文化中，人際互動與信任關係尤為關鍵；而在低權力距離與高個人主義文化中，契約精神與專業履約則為信任基礎。研究最終提出「文化適應型關係行銷策略組合」與設立跨文化RM專責機制之建議，期能協助企業有效提升國際市場競爭力。 | zh_TW |
| dc.description.abstract | This study examines how cultural differences influence the implementation and effectiveness of relationship marketing strategies by an international engineering firm-CTCI in Taiwan, China, Southeast Asia, India, the Middle East, and the United States. Using Hofstede (1980) cultural dimensions and Samaha et al. (2014) cross-cultural RM model as an analytical framework, this study applies the cross-cultural RM model to the EPC industry for the first time, uncovering new dimensions.
Through analysis of public records and documentary data, the study concludes that in cultures characterized by high power distance and collectivism, interpersonal interaction and trust are particularly crucial; whereas in cultures characterized by low power distance and high individualism, a spirit of contract and professional commitment underpin trust. The study ultimately proposes a “culturally adaptive relationship marketing strategy portfolio” and the establishment of a dedicated cross-cultural RM mechanism, hoping to help companies effectively enhance their international competitiveness. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-11-27T16:09:18Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-11-27T16:09:18Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 目次
口試委員會審定書 i 致謝 ii 中文摘要 iii THESIS ABSTRACT iv 目次 v 圖次 vii 表次 viii 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 2 1.3 研究範圍與問題 3 1.4 研究方法及論文貢獻 3 第二章 文獻回顧 4 2.1 引言 4 2.2 Hofstede（1980）文化維度理論 4 2.3 關係行銷理論（Relationship Marketing, RM） 6 2.4 文化差異對關係行銷的影響 7 2.5 Samaha等人（2014）跨文化關係行銷整合架構 8 第三章 個案背景與研究架構 13 3.1 個案背景 13 3.2 研究架構 15 3.3 研究信效度與限制 16 第四章 中鼎個案分析 17 4.1 臺灣及海外目標市場之文化維度 17 4.2 臺灣市場 18 4.3 中國市場 20 4.4 東南亞市場 23 4.5 印度市場 27 4.6 中東市場 29 4.7 美國市場 33 4.8 跨文化市場關係行銷策略之比較與分析 37 第五章 研究結論與建議 44 5.1 研究結論 44 5.2 研究建議 46 5.3 研究貢獻 49 5.4 未來研究方向與建議 51 5.5 結語 51 參考文獻 52 附錄 54 圖次 圖2.1：Samaha等人（2014）跨文化關係行銷架構 10 圖3.1：文化維度對RM策略的調節模式 15 圖4.1：Samaha等人（2014）跨文化關係行銷架構40 圖4.2：文化維度雷達圖比較41 圖4.3：文化適應型RM策略矩陣43 表次 表3.1：中鼎近五年的ENR排名表現 14 表3.2：研究變項定義 15 表4.1：各市場文化維度比較表 17 表4.2：臺灣市場文化維度特性 18 表4.3：中國市場文化維度特性 21 表4.4：東南亞市場文化維度特性 24 表4.5：印度市場文化維度特性 27 表4.6：中東市場文化維度特性 30 表4.7：美國市場文化維度特性 34 表5.1：跨市場各市場RM策略調整實例 44 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 文化維度 | - |
| dc.subject | 關係行銷 | - |
| dc.subject | 跨文化管理 | - |
| dc.subject | 文化智商 | - |
| dc.subject | 國際工程統包產業 | - |
| dc.subject | 中鼎工程 | - |
| dc.subject | Cultural Dimensions | - |
| dc.subject | Relationship Marketing | - |
| dc.subject | Cross-Cultural Management | - |
| dc.subject | Cultural Intelligence | - |
| dc.subject | International EPC Industry | - |
| dc.subject | CTCI | - |
| dc.title | 跨文化維度對國際工程公司關係行銷策略之影響：C公司六大目標市場個案研究 | zh_TW |
| dc.title | The Impact of Cross-Cultural Dimensions on Relationship Marketing Strategies of International Engineering Companies: Taking C Company's Six Target Markets as Case Study | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 114-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 謝昇峯;余峻瑜 | zh_TW |
| dc.contributor.oralexamcommittee | Sheng-Feng Hsieh;Jiun-Yu Yu | en |
| dc.subject.keyword | 文化維度,關係行銷跨文化管理文化智商國際工程統包產業中鼎工程 | zh_TW |
| dc.subject.keyword | Cultural Dimensions,Relationship MarketingCross-Cultural ManagementCultural IntelligenceInternational EPC IndustryCTCI | en |
| dc.relation.page | 58 | - |
| dc.identifier.doi | 10.6342/NTU202504562 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2025-10-13 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 碩士在職專班會計與管理決策組 | - |
| dc.date.embargo-lift | 2030-09-21 | - |
| 顯示於系所單位： | 會計與管理決策組 | |
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|---|---|---|---|
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