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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 簡睿哲 | zh_TW |
| dc.contributor.advisor | Rui-Zhe Jian | en |
| dc.contributor.author | 林士清 | zh_TW |
| dc.contributor.author | Shih-Ching Lin | en |
| dc.date.accessioned | 2025-09-24T16:38:27Z | - |
| dc.date.available | 2025-09-25 | - |
| dc.date.copyright | 2025-09-24 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-08-12 | - |
| dc.identifier.citation | 中文書目
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/100144 | - |
| dc.description.abstract | 以COVID-19 作為外部重大公共衛生衝擊事件探討數位轉型之實證檢驗仍屬稀少，亦缺乏數位工具(SaaS POS)作為可內嵌化資源配置之延伸。本研究以資源依賴理論(Resource Dependence Theory, RDT)為基礎，探討企業在COVID-19 疫情嚴峻之際如何透過SaaS POS 使用作為數位化資源緩衝機制以穩定公司績效。研究設計納入COVID-19 疫情確診數、外部平台依賴與促銷讓利策略等外部資源依賴變項，檢驗其對數位工具績效貢獻的調節效果。研究結果顯示：(1) SaaS POS 使用顯著提升公司績效，支持RDT中所強調的資源緩衝邏輯；(2)外部衝擊壓力升高將強化數位工具的績效貢獻，顯示企業在危機中調整依賴結構以強化內部資源運用；(3)當企業過度依賴平台與促銷策略時，將削弱SaaS POS 對營運績效的正向效果，此現象揭示RDT 所關注的非對稱依賴與資源失靈風險。本研究不僅回應數位轉型與危機管理領域的研究缺口，亦拓展RDT 回應外部衝擊之公衛重大事件情境下的應用，並提出平台經濟發展趨勢下應慎思在外部依賴與內部數位資源運用之間的策略平衡，以提升組織韌性與績效穩定性。 | zh_TW |
| dc.description.abstract | Empirical investigations into digital transformation under large-scale external shocks, such as the COVID-19 pandemic, remain limited—particularly in applying Resource Dependence Theory (RDT) to conceptualize digital tools like SaaS-based Point-of-Sale (SaaS POS) systems as internalized, controllable resource buffers. This study examines how firms leveraged SaaS POS systems to stabilize firm performance amid institutional volatility and resource constraints. By incorporating external dependency variables—pandemic severity, platform reliance, and promotional concession strategies—this research evaluates their moderating effects on the relationship between digital tool utilization and firm performance. The findings indicate that: (1) SaaS POS usage significantly enhances firm performance under uncertainty, supporting RDT’s buffering logic; (2) external shocks, such as rising COVID-19 case counts, amplify the positive impact of digital resource deployment, demonstrating firms’ adaptive restructuring of dependency relationships during crises; and (3) excessive reliance on external platforms or aggressive promotional strategies weakens the contribution of internal digital systems, highlighting risks of asymmetric dependence and diminishing returns on digital investment. This study contributes to the literature on crisis-driven digital transformation, extends RDT’s applicability to digitally mediated environments, and provides strategic insights for actors in the platform economy seeking to balance internal capability development with external dependency management to strengthen organizational resilience and sustain performance continuity. | en |
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| dc.description.provenance | Made available in DSpace on 2025-09-24T16:38:27Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 論文口試委員審定書 i
謝辭 ii 中文摘要及關鍵詞 iii 英文摘要及關鍵詞 iv 目次 v 圖次 vii 表次 viii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題與目的 6 第三節 研究範圍與對象 13 第四節 章節安排 15 第二章 文獻探討 17 第一節 SaaS POS及其適用餐飲經營模式 17 第二節 COVID-19影響餐飲業數位化策略 19 第三節 RDT檢視數位工具與外部環境、促銷策略之依賴關係 21 第四節 RDT檢視主要變項、調節變項及控制變項之文獻分析 26 第五節 小結 32 第三章 研究架構與假設 34 第一節 研究架構 34 第二節 研究推論 37 第四章 研究方法 44 第一節 研究樣本與資料來源 44 第二節 衡量工具與統計分析 47 第三節 研究變項與操作性定義 47 第五章 資料分析與結果 59 第一節 敘述性統計 59 第二節 皮爾森相關係數矩陣 62 第三節 OLS迴歸模型分析 64 第四節 調節效果分析 72 第五節 穩健性分析 77 第六章 結論與建議 78 第一節 研究結果 78 第二節 研究限制 83 第三節 研究建議 84 參考文獻 87 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 資源依賴理論(RDT) | zh_TW |
| dc.subject | COVID-19 | zh_TW |
| dc.subject | 平台經濟 | zh_TW |
| dc.subject | 外部平台依賴 | zh_TW |
| dc.subject | 軟體即服務型銷售點系統(SaaS POS) | zh_TW |
| dc.subject | SaaS POS | en |
| dc.subject | External Platform Dependency | en |
| dc.subject | Platform economy | en |
| dc.subject | Resource Dependence Theory (RDT) | en |
| dc.subject | COVID-19 | en |
| dc.title | COVID-19 疫情衝擊下的數位餐飲管理：基於資源依賴理論之SaaS POS 系統依賴性與績效分析 | zh_TW |
| dc.title | Digital Restaurant Management in the Wake of COVID- 19: Analyzing Platform Dependence, SaaS POS Adoption, and Performance from the Perspective of Resource Dependence Theory | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 博士 | - |
| dc.contributor.oralexamcommittee | 連勇智;許耀文;何筱文;林谷合 | zh_TW |
| dc.contributor.oralexamcommittee | Yung-Chih Lien;Yao-Wen Hsu;Hsiao-Wen Ho;Ku-Ho lin | en |
| dc.subject.keyword | COVID-19,資源依賴理論(RDT),軟體即服務型銷售點系統(SaaS POS),外部平台依賴,平台經濟, | zh_TW |
| dc.subject.keyword | COVID-19,Resource Dependence Theory (RDT),SaaS POS,External Platform Dependency,,Platform economy, | en |
| dc.relation.page | 96 | - |
| dc.identifier.doi | 10.6342/NTU202504124 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2025-08-14 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 國際企業學系 | - |
| dc.date.embargo-lift | N/A | - |
| 顯示於系所單位： | 國際企業學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-113-2.pdf 未授權公開取用 | 2.66 MB | Adobe PDF |
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