http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/208 2026-03-12T20:22:03Z 2026-03-12T20:22:03Z Chih-Hwang Tseng 曾志煌 http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/28813 2021-06-13T00:24:01Z 2007-01-01T00:00:00Z

標題: 高雄港面對大陸港埠崛起之發展策略探討; Port of Kaohsiung’s Developing Strategies while Confronting with the Threats from Mainland China’s Ports 作者: Chih-Hwang Tseng; 曾志煌 摘要: 近年中國大陸之經貿活動成長迅速，所衍生大量的運輸需求，致使航商在亞太地區之航線規劃逐漸增加大陸沿海貨櫃港口的停靠數量與頻次，此一佈局變化趨勢，不但正逐漸稀釋我國門戶—高雄港扮演亞太地區「樞紐港」角色的重要性，未來更可能對國內產業發展帶來負面之影響。 本研究著眼高雄港未來實務發展方向之掌握，廣泛蒐集國內外環境與大陸港埠最新發展資訊，以SWOT分析方法檢視出高雄港經營上本身具有之「優勢」與「弱勢」條件，並分析界定出其面對市場環境之「機會」與「威脅」，進而以SWOT矩陣策略配對法研擬出高雄港之發展策略。 本研究所擬策略包括：建議儘速促成「兩岸直航」，以維持「樞紐港」地位、自力推動「洲際貨櫃中心開發計畫」、加速航港管理體制改革、加速e化並建立單一窗口服務平台、爭取東南亞各國貨源、爭取更多授權與法令鬆綁、推動人力資源整合、加速民營化之進程等，均係整體考量高雄港與台灣產業發展之實務性建議，期能供作相關主管機關未來決策之參考。; A mass shipping transportation demand has developed from the recent rapid growth of the economic and trade activities of Mainland China. The international shipping lines are increasing their service scale and frequency to the coastal container ports in Mainland China. This trend variation will not only gradually dilute the importance of Prot of Kaohsiung (POK) as a hub port in the Asia-Pacific region but also induce the negative impact to the development of Taiwan’s local industry. Toward directing POK’s future development from a practical point of view, this study extensively collects the up-to-date information on the internal and external environment of POK as well as the latest development of Mainland China’s ports. Thereafter, SWOT analysis method is adopted to examine the Strengths and Weaknesses of the management of POK and identify her Opportunities and Threats in the market place. The development strategies of POK are then further proposed based on the SWOT matrix’s matching results. The suggested strategies include: accelerating the progress of direct shipping across the Strait to ensure the hub position, promoting the development of the Offshore Container Terminal with government fund, expediting the reformation of the port and navigation management system, speeding up the electronization and the setup of the single-window service platform, attracting the cargo from South-East Asia, more authorization and deregulation, integrating the human resources, hastening the privatization process, etc. All these pragmatic suggestions are based on the overall consideration on the development of POK and Taiwan’s industry, presumably, they could serve as useful references for the related government organizations in their decision making process.

2007-01-01T00:00:00Z Jeifuu Chen 陳玠甫 http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25032 2021-06-08T06:00:40Z 2007-01-01T00:00:00Z

標題: 高科技優化機器人玩具與家庭無線感測網路之價值鏈建立 -未來台灣智慧型機器人產業之研究; High-Tech Toy Industry’s Value Chain Analysis for Ubiquitous Robots in Home Sensing Robotics Network - A Study on Future Personal Robotized Toy Industry in Taiwan 作者: Jeifuu Chen; 陳玠甫 摘要: 本文旨在探討一個創新之解決方案藉由近期蓬勃發現的個人智慧型機器人產業發展進而提昇人類全體之生活品質。 本文透過施振榮先生微笑曲線相關文獻，了解目前高科技玩具產業之價值鏈現況，類推研題以個人機器人為網際網路 ( Internet ) 之入口捷徑, 並藉由無線感知網路 ( Wireless Sensor Network ) 可以提供環境資料與個人資料的搜集, 伴隨著智慧性決策分析機制及家庭網路與通訊網路的整合，使得一個未來無所不在的優質化（Ubiquitous Computing : Ubiquitous，字面意思為：到處存在的、普遍存在的、無所不在的。 ）無線智慧型機器人網路家庭得以實現 ( Wireless Robotics Network : WRN )。 服務用機器人目前正處於萌芽階段，微軟認為機器人市場一直受到缺乏標準與一致性的困擾就像早期的PC產業一樣。它沒有共通的平台、共通的開發環境，各個計畫之間沒有可重複使用的部分。微軟於美國匹茲堡舉辦的2006年國際機器人產業展中發表機器人軟體開發工具Microsoft Robotics Studio，宣佈正式進軍機器人產業。 微軟預估在十年之內，機器人產品將像個人電腦一樣走入家庭，並能創造上百億美元的市場。 2005年美國 iRobot Corportation「Roomba」Vacuuming Robot 全球銷售量超過260萬台。目前日本已將智慧型機器人列為新產業創造戰略七大領域之一，韓國也列為十大新世代成長動力產業之一，已投入大量資金、人力積極發展。不久的未來, 家用/娛樂機器人將繼電腦與消費性電子產品成為半導體及積體電路最大的需求市場,各種智慧型機器人也將成為下一波新興產業,進而改變人類的生活. 本論文研究方法先藉由微笑曲線相關文獻探討，建立起論文整體架構以及相關理論之說明，定義所需探討之研究方法，再導入Michael E.Porter的五力分析，以五種競爭力，分別是客戶的議價力，供應商的議價力，新進入者的威脅，替代者的威脅，及同業間的競爭激烈程度。五者之間呈現動態的互相影響來進行個人智慧型機器人產業發展的競爭優勢比較，並探討臺灣資訊產業未來的優質化(Ubiquitous)智慧型機器人發展策略。本研究結果，提出七個具高度競爭力之新創事業體，藉由其整合之價值鏈以期臺灣能在這場未來的競爭贏得頭籌; In this thesis, we summarize an approach for the upcoming personal robot market. In a manner analogous the toy industry value chain in Stan Shih’s Smiling curve, we propose to use delight and affordable robotized toy to act as an information gateway into wireless sensor network. We predict when the sensor networks take advantage of a toy robot’s mobility and intelligence; the integrated sensor network toy will push robots into every home like they have done in the personal computer field. We study the robot development for the past decade; we have discovered that starting from industry robots to help factory automation, explorer robot in Mars till today’s education and entertainment robot at home. Today’s robots have become smarter, more efficient and affordable. For example, several successful new American robot companies like iRobot and WowWee can easily sell millions robots into consumer market with good profitability; US DoD (Department of Defense) decided to adopt great number of robots in the battlefield to decrease the lost of service men’s life; Microsoft roll out “Microsoft Robotics Studio” to standardize robot software developing platform, All important technologies such as machine learning, speech/vision/gesture recognition, actuation ( mobility and manipulation ) and new material ( such as artificial muscle ) have been successfully development in major top tier research centers such as MIT and Stanford Research Institute; Japanese and Korean governments has chosen robotics industry as the strategy direction for nationwide development; numbers of giant Taiwanese information and communication technology companies has formed up new teams even new companies to put their resource into the robot development. All sign shows the new era of robot business is coming. But just no one knows, when, where and how it will come. Undoubtedly, A new business value chain will come soon, and when it comes, it will change not only today’s industry, but also change many things in our life. This paper will collaborate Michael E. Porter’s Five Forces Framework with Stan Shih’s Smiling curve theory to describe the challenge and opportunity for toy industry and Taiwanese electronics industry in the future potential robot value chain. To this end, thesis will also unveil our discovery of the opportunities to establish highly competent new companies through the rapid growth of future ubiquitous personal robot world.

2007-01-01T00:00:00Z Chih-Hao Sung 宋志豪 http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63452 2021-06-16T16:42:42Z 2012-01-01T00:00:00Z

標題: 高壓氧牙醫治療服務品質與顧客滿意度之分析; Analysis of the Dental Implant of Hyperbaric Oxygen Service Quality and Customer Satisfaction 作者: Chih-Hao Sung; 宋志豪 摘要: 高壓氧治療目前已使用在各類急診疾病、神經功能異常疾病及骨科外傷性疾病等，但未見高壓氧治療使用於植牙手術後，對傷口癒合、預防感染、傷口消腫與止痛之醫療服務。因此，在顧客對於醫療服務品質日漸要求下，高壓氧治療在植牙醫療服務領域，可嘗試為一種競爭因素及生存條件，更確切的說服務品質是其核心競爭力。 本研究採用「服務品質模型」（Parsuraman, Zeithmal & Berry，PZB）之SERVQUAL結構式量表作為分析工具，探討高壓氧治療應用於植牙手術後，醫護人員與顧客（病患）之服務品質滿意度差異，分析須迫切改善之屬性，作為高壓氧治療應用於植牙醫療服務提供者發現問題與品質改善之研究。實證結果顯示：首先，醫護人員評量問項之期望程度與認知程度之數值全數皆為正值，且皆為顯著，說明醫護人員對於醫院診所中所提供高壓氧治療的各項服務有兩種可能，第一可能為醫護人員自我要求甚高，第二則為醫院診所設定服務目標過高，導致醫護人員無法達到服務管理之各項目標；其次，醫護人員之期望程度與顧客（病患）認知程度上，高壓氧治療服務品質之差距，而高壓氧治療服務品質之期望程度與認知程度之數值全數為負值，代表無缺口，意指醫護人員均能意識到顧客（病患）的期望，應可不用改進；再其次，顧客（病患）評量問項之期望程度與認知程度之數值大多數為負值，說明顧客（病患）是很滿意醫院診所中所提供高壓氧治療的各項服務；最後，討論醫護人員之特性，當中僅服務年資在「管理準則」方面出現顯著差異，其餘則呈現未顯著差異。

2012-01-01T00:00:00Z Jyh-Long Jean 簡志龍 http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/27504 2021-06-12T18:07:32Z 2007-01-01T00:00:00Z

標題: 體重管理產業分析及個案研究; The Analysis of the Weight Management Industry and Case Studies 作者: Jyh-Long Jean; 簡志龍 摘要: 中文摘要 二次世界大戰後短短幾十年的時間，全世界大部份的國家都面臨人民過重與肥胖問題；以美國為例，2000年美國超重人口已到65%，佔美國人口的三分之二。世界衛生組織宣佈全世界2005年已經有10億超重人口。預估到2015年，全世界超重人口會增加到15億。這使得肥胖變成全球夢魘，體重管理需求快速成長，體重管理變成快速成長的產業。 本研究透過透過文獻搜集探討、產業結構分析，產業範疇定義，加上個案研究，分析體重管理產業的總體環境、產業現況、市場區隔，市場產值、消費者特質、未來趨勢，參與者競爭策略及產業關鍵成功因素。並深入分析五家美國上市公司個案，整理出體重管理產業的市場策略意涵，以作為現在從事或未來準備從事體重管理企業者的參考。 本論文第一章導論，探討本研究的動機與目的，研究的方法與流程。第二章為文獻探討，討論體重管理產業的定義，波特的零散產業，五力說與競爭策略，消費者購買決策行為。第三章研究體重管理產業現況分析。從總體環境分析開始，討論人口，社會、經濟、政治與科技對於體重管理產業的影響。接著分析體重管理產業現況包括產業範疇，市場區段，2006產值為587億規模，最大市場區段是減重飲料190億，其次為健身產業163億。扣掉這兩塊市場產值為234億。其中減重營養補充品46億最大，外科手術 44億其次，接下來為食品點心23.7億， 商業課程減重20.2億。從2002-2005瞭解體重管理產品趨勢，整體產業4年成長47.4%，區段中成長最多的肥胖手術173.9%，其次為極低熱量方案；明顯衰退的為直銷產品，商業課程在此四年持平。下去分析消費者市場及購買行為；購買者的特質也加以整理。此章最後討論體重管理產業的趨勢，包括飲料食品業的積極參與、肥胖手術、送餐服務及快速健身。 第四章討論五家在美國上市體重管理公司分別為Weight Watchers International (WTW) 體重管理聚會及產品公司；NutriSystem(NTRI)：體重管理調理包食品銷售公司；Herbalife International(HLF)，直銷公司，體重管理產品佔其營業額4成以上；eDiets (DIET），體重管理網路公司；iVOW (IVOW.PK ) 肥胖手術顧問及產品公司。依照其公司發展、行銷與市場定位，競爭策略，財務能力與關鍵成敗因素五架構作深入分析以瞭解其經營模式、競爭策略及成功因素。 第五章則從第三、第四兩章的研究歸納出體重管理產業的顧客行為、產業結構與策略十點。由於整個體重管理產業最核心的價值在於「滿足減輕及維持理想體重的需求」；然減重不易，復胖容易；研究顯示，成功減重及維持體重3年者低於5%，而成功與否又與顧客參與度攸關；也就是說，各種產品滿足體重管理需求的能力都有限且受到顧客本身行為影響。高「產品效用不確定性」導致大多數顧客傾向選擇高訊息價值、低風險、低價格的產品，並跟從流行，持續搜尋及替換產品。基於這樣的產業現實，本論文提出十一點策略建議給參與廠商參考。作為體重管理產業的探索性研究，相信本論文對於零散正興起的體重管理產業來說，有拋磚引玉的引導作用。; THESIS ABSTRACT In the past 30-40 years after World War II, the overweight and obesity problems have been soaring so fast to so-called “panepidemic” & “ Globesity” by the WHO. The organization claims the overweight and obese population has been over 1 billion in 2005 and will continue to grow to 1.5 billion in 2015. 67% of the US population is overweight or obesity. In 2006, 180,000 obesity surgeries have been processed with the expense over 4.4billion. The impact of the obese population has not only caused serious burden to the healthcare system to all developed as well as the developing countries, but also has great influence over the industries and consumers. Therefore, the consumers’ demands for the weight loss products and services become more and more prevailing. The market is full of small competitors which enter and exit very frequently. This is typically what Porter called “fragmented industry”. In the thesis, we define the scope of “the weight management industry” composed of “the weight loss industry” and “the weight control industry”, which is much broader than the definition by the traditional standard industry classification and corresponds to the reality of the current industry. The US market in 2006 is approximately $ 58.7 billion USD with 47.4% growth compared to 2002. Fourteen segmentations of the industry can be classified, which are diet drinks, fitness centers, commercial chains, networking sales, medical program, prescription pills, OTC retailing, artificial sweeteners, infomercials, bariatric surgeries, low calorie foods, supplements, replacement meals and food delivery. We analyze the current weight management industry with the strategic groups, customer behaviors and their characteristics for the pursuing the realted products. Besides, we also try to conclude the new trends of this industry. In the case studies part, the thesis analyze five weight management companies publicly traded in the NYSE, which include Weight Watchers, NutriSystem, Herbalife, eDiets and iVOW. These companies cover the group meeting, prepared packed food selling, networking selling, online program and obesity surgery counseling. First we introduce the company profile, then we analyze these companies under the framework of STP (market segmentation, targeting, positioning), 4P( pricing, promotion, placing, products) , Porter 5 powers (competitors, buyers, suppliers, new entrants, and substitutes), strategies, finance and key success factors. The consumers themselves playing a critical role in the product value is a very special feature of the weight management industry. In addition to the poor outcome of the long-term weight loss, consumers pursue signal value much more than the product value. Consumers look for the new ways to lose weight and only will pay the low price to reduce their risks. Therefore, the best way to success for most participating companies is to follow the cost leadership focus strategy. The successful companies always insist on their own brand and core business. They focus on the new customers by advertisement or direct marketing instead of investing the old customers. Besides, they do not over-react to the new fade or new technology. To be a cost leader, they work hard to reach economic scale through rapid franchises, alliances or globalization with simple business model. The conclusion and suggestions which we find in the case studies are summarized and elaborated in chapter 5. We believe this exploring study for the weight management industry will make some contribution for those who are currently worked for the related industries and those who are interested to devote themselves to this career.

2007-01-01T00:00:00Z