Browsing by Subject m&a strategy
Showing results 1 to 1 of 1
| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2025 | 奢侈品集團併購策略對消費者品牌認知與購買行為的驅動效應 The Impact of Luxury Group M&A Strategies on Consumer Brand Perception and Purchase Behavior | 郭庭瑋; Ting-Wei Kuo | 國際企業學系 |