Browsing by Author Yu-Cing Chang
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2020 | 以SOR理論探討線上美妝品報導式廣告訴求對消費者購買意圖之影響 The Influence of Online Cosmetic Advertorials on Purchase Intention Based on SOR Model | Yu-Cing Chang; 張瑀晴 | 生物產業傳播暨發展學研究所 |