Browsing by Author Yong-Sheng Ku
Showing results 1 to 1 of 1
| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2006 | 不完全競爭廠商從事產品別廣告與品牌廣告誘因之探討 The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms | Yong-Sheng Ku; 顧永生 | 商學研究所 |