Browsing by Author Wei-Chia Shaw
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2020 | OMO情境下消費者零售通路選擇與消費行為樣態分析─以品牌A為例 Analysis of Customer’s Channels Selection and Buying Behavior Pattern in OMO Situation─the Case of Brand A | Wei-Chia Shaw; 蕭維嘉 | 商學研究所 |