Browsing by Author Shih-Huai Cheng
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2020 | 主場行銷、主場球隊認同、進場觀賽動機與主場文化之關係研究－以中華職棒大聯盟為例 The Relationship among Home Game Marketing, Home Team Identification, Spectating Motivation and Home Court Culture: A Case Study of Chinese Professional Baseball League | Shih-Huai Cheng; 鄭士淮 | 運動設施與健康管理碩士學位學程 |