Browsing by Author Sheng-Pu Peng
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2025 | 運動贊助感知、品牌聯想、品牌形象、購買意願之研究：以Red Bull贊助特戰英豪VCT賽事為例 A Study on Sports Sponsorship Perception, Brand Association, Brand Image, and Purchase Intention: The Case of Red Bull's Sponsorship of the VALORANT Champions Tour (VCT) | 彭聖普; Sheng-Pu Peng | 運動設施與健康管理碩士學位學程 |