Browsing by Author Peerayuth Hammanee
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2024 | 增強現實 (AR) 的客戶感知價值對購買意願的影響：來自 L'Oreal 泰國的案例研究 The Influence of Customer Perceived Value of Augmented Reality (AR) on Purchase Intention: A Case Study from L'Oreal Thailand | 謝勝帆; Peerayuth Hammanee | 企業管理碩士專班 |