Browsing by Author Jui-Yi Chang
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2023 | 單雙面廣告訴求與贊助披露對消費者產品態度之影響 – 以 Instagram 文章為例 The Effects of One and Two-Sided Advertising Appeals on Product Attitudes: The Moderating Roles of Sponsorship Disclosure | 張芮誼; Jui-Yi Chang | 商學研究所 |