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Browsing by Author Jen-Hsuan Pan

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Publication Year	Title	Author(s)	Department
2024	專家/藝人代言人對產品態度及偏誤修正的影響：消費者涉入程度及產品先驗態度的干擾效果 The Effect of Expert/Celebrity Endorsement on Product Attitude and Bias Correction Magnitude: Moderation of Consumer Involvement and Prior Product Attitude	*潘仁萱; Jen-Hsuan Pan*	商學研究所

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