Browsing by Author Haoli Chen
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2021 | 代言品牌熟悉度與揭露業配事實與否及順序對消費者產品態度之影響—以部落格文章為例 The Effect of Brand Familiarity and Sponsorship Disclosure Conditions on Product Attitude in User-generated Content in form of Blog | Haoli Chen; 陳昊立 | 商學研究所 |