Browsing by Author Han-Kuang Tien
Showing results 1 to 2 of 2
| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2013 | 名人代言之廣告效果研究 Two Essays on the Advertisig Effectiveness of Celebrity Endorsement | Han-Kuang Tien; 田寒光 | 國際企業學研究所 |
| 2006 | 應用聯合分析法：探究代言人與廣告表現手法對廣告效果之影響 How to use celebrities in creative approach which can be more persuasive in Print Advertising | Han-Kuang Tien; 田寒光 | 國際企業管理組 |