Browsing by Author Cheng-Shih Lin
Showing results 1 to 1 of 1
| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2006 | 來源國與廣告內容聯想及品牌定位不一致之廣告效果 Response to Incongruency in Advertising : The Role of Country-of-Origin and Brand Positioning Strategy | Cheng-Shih Lin; 林正士 | 商學研究所 |