Browsing by Author An-Tso Chang
Showing results 1 to 1 of 1
| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2006 | 亞洲品牌的崛起，品牌定位與品牌價值: 以BenQ品牌策略為例 THE RISING ASIAN BRANDS, BRAND POSITIONING AND VALUES: BENQ AS A CASE STUDY | An-Tso Chang; 張安佐 | 國際企業管理組 |