Browsing by Author 劉一淨
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| Publication Year | Title | Author(s) | Department |
|---|---|---|---|
| 2016 | 廣告背景音樂熟悉度、歌曲形式與廣告訊息呈現方式對廣告記憶效果之影響 The Effects of Music Familiarity, Formats of Background Music and Formats of Ad Message on Advertising Memory | Yi-Ching Liu; 劉一淨 | 商學研究所 |