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Showing results 1 to 6 of 6

Publication Year	Title	Author(s)	Department
2024	人工智慧驅動早期即時檢測冠心病的診斷工具產品接受度 Product Acceptance of an AI-Driven Point-of-Care Diagnostic Tool for Early Detection of Coronary Heart Diseases	羅捷; Jieh Lou	商學研究所
2023	單雙面廣告訴求與贊助披露對消費者產品態度之影響 – 以 Instagram 文章為例 The Effects of One and Two-Sided Advertising Appeals on Product Attitudes: The Moderating Roles of Sponsorship Disclosure	張芮誼; Jui-Yi Chang	商學研究所
2024	專家/藝人代言人對產品態度及偏誤修正的影響：消費者涉入程度及產品先驗態度的干擾效果 The Effect of Expert/Celebrity Endorsement on Product Attitude and Bias Correction Magnitude: Moderation of Consumer Involvement and Prior Product Attitude	潘仁萱; Jen-Hsuan Pan	商學研究所
2023	對代言人的屬性認知是否會透過過程轉移模型移轉至產品上:以戴資穎對大專院校學生代言手機為例 The Effect Of How Process Transfer Model Transfers Endorsers’ Characteristics To Products	張郡偉; Chun-Wei Chang	商學研究所
2023	權力地位剝奪下的補償行為：對地位象徵性產品願付價格的影響與調節機制 Compensatory Behavior in the Context of Power Deprivation: Effects and Moderating Mechanisms on the Willingness to Pay for Status Symbolic Products	謝竣竤; Chun-Hung Hsieh	商學研究所
2025	領域替代性與調節焦點對補償性消費策略的影響 The Impact of Domain Substitution and Regulatory Focus on Compensatory Consumption Strategies	黃暐婷; Wei-Ting Huang	商學研究所

Showing results 1 to 6 of 6