Browsing by Advisor Yi-Hsiu Lin
Showing results 1 to 15 of 15
| Publication Year | Title | Author(s) | Department |
| 2025 | 2025雙北世界壯年運動會居民城市認同、心理收入、幸福感與賽會支持之研究
City Identity, Psychic Income, Well-being, and Event Support among Residents: The Case of the 2025 Taipei and New Taipei World Masters Games | 張湘苡; Hsiang-Yi Chang | 運動設施與健康管理碩士學位學程 |
| 2023 | SSUtv Sports 線上觀眾心理需求、心流體驗與觀賞滿意度、社會幸福感、寂寞感之研究
A Study of SSUtv Sports Online Audiences’ Psychological Needs、Flow Experience and Online Satisfaction、Social Well-Being、Loneliness | 張珈瑋; Jia-Wei Chang | 運動設施與健康管理碩士學位學程 |
| 2023 | 代言人可信度、代言人與產品配適度對購買意願影響 —以非運動員代言人代言運動產品為例
The Influence of Spokesperson Credibility and the Match-up Effect on Consumers' Purchase Intention —Take the Example of Non-Athlete Spokesperson Endorsed Sports Products | 沈明賢; Ming-Sian Shen | 運動設施與健康管理碩士學位學程 |
| 2023 | 利用社群媒體貼文特徵預測臺北富邦勇士籃球隊社群媒體參與之可行性探討
Predicting the Feasibility of Taipei Fubon Braves Basketball Team's Social Media Engagement Using Post Features | 李衡; Heng Li | 運動設施與健康管理碩士學位學程 |
| 2022 | 千禧世代運動迷運動消費特性之研究—以新竹街口攻城獅球隊為例
Research in the Professional Sport Consumption Traits of Millennial Sports Fans: A Case Study of Hsinchu JKO Lioneers | 邱冠嘒; Kuan-Hui Chiu | 運動設施與健康管理碩士學位學程 |
| 2025 | 在地贊助商品牌契合度、品牌形象、品牌態度與消費者購買意願之研究—以TPBL新竹御嵿攻城獅為例
Relationship Analysis among Brand Fit, Brand Image, Brand Attitude and Consumers’ Purchase Intention in Professional Team Sport — A Case Study of Hsinchu Toplus Lioneers | 林冠廷; Kuan-Ting Lin | 運動設施與健康管理碩士學位學程 |
| 2024 | 大專院校系隊隊長領導行為、球員滿意球隊程度、團隊凝聚力、團隊成功之研究-以臺灣大學系隊為例
The Study of College Department Team Captain Leadership Behaviors, Player Satisfaction, Team Cohesion, and Team Success: A Case Study of National Taiwan University Department Teams | 張承睿; Cheng-Jui Chang | 運動設施與健康管理碩士學位學程 |
| 2023 | 室內棒壘球訓練場服務品質、顧客滿意度及行為意圖研究
Research on Service Quality, Customer Satisfaction and Behavior Intention of Indoor Baseball and Softball Training Facility | 李致緯; Chih-Wei Lee | 運動設施與健康管理碩士學位學程 |
| 2023 | 探討運動網紅與非運動網紅在社群媒體上推廣運動產品效果的因子
Effective Factors in Promoting Sport Products by Sport-Influencer and Non-Sport-Influencer on Social Media | 鄭衡; Heng Cheng | 運動設施與健康管理碩士學位學程 |
| 2024 | 教練領導行為、運動目標取向、校隊凝聚力與運動表現關係之研究—以大專校院游泳校隊選手為例
The Relationships Among Coach Leadership Behavior, Sport Goal Orientation, Team Cohesion and Sport Performance – A Study of Intercollegiate Swimming Team | 高學瀚; Hsueh-Han Kao | 運動設施與健康管理碩士學位學程 |
| 2025 | 職業球隊品牌形象、品牌忠誠度及球迷參與在運動NFT購買意願之研究
A Study on the Influence of Professional Team Brand Image, Brand Loyalty, and Fan Engagement on the Purchase Intertion of Sport NFTs | 佐南允禮; Tsonan Yunli | 運動設施與健康管理碩士學位學程 |
| 2024 | 購買壓⼒襪之消費者⾏為研究
A Study on Consumer Behavior towards Compression Stockings | 陳⽂琪; MAN-KI CHAN | 運動設施與健康管理碩士學位學程 |
| 2025 | 運動傷害復健物理治療之期望、滿意度與忠誠度－以大專院校公開組運動員為例
A Study on Expectations, Satisfaction and Loyalty in Physical Therapy for Sports Injury Rehabilitation: A Case Study of Collegiate Division Athletes | 林智凱; Chih-Kai Lin | 運動設施與健康管理碩士學位學程 |
| 2025 | 運動贊助感知、品牌聯想、品牌形象、購買意願之研究：以Red Bull贊助特戰英豪VCT賽事為例
A Study on Sports Sponsorship Perception, Brand Association, Brand Image, and Purchase Intention: The Case of Red Bull's Sponsorship of the VALORANT Champions Tour (VCT) | 彭聖普; Sheng-Pu Peng | 運動設施與健康管理碩士學位學程 |
| 2023 | 運動迷與運動組織社群媒體互動之動機、線上行為與購買意願之研究－以新竹街口攻城獅為例
Fans’ Motivation of Interacting with Sports Organization on Social Media, Online Behavior, and Purchase Intention – A Case Study of Hsinchu Jko Lioneers | 程昱瑋; Yu-Wei Cheng | 運動設施與健康管理碩士學位學程 |
