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NTU Theses and Dissertations Repository
Browsing by Advisor 黃麗君(Li-Chun Huang)
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Showing results 1 to 12 of 12
Publication Year
Title
Author(s)
Department
2021
COVID-19 疫情對使用者社群媒體參與度之影響: 以馬來西亞生態旅遊業為例
An Analysis of the Impact of COVID-19 on Users’ Social Media Engagement Behaviors---in the Case of Malaysian Eco-Tourism Industry
Yee-Chin Yong
;
楊怡真
生物產業傳播暨發展學研究所
2013
創新性與美感中心性對基改花卉消費者認知之影響
The Effects of Innovativeness and Centrality of Visual Product Aesthetics on the Consumer Perception of GM Ornamental Plants
Hui-Yu Chan
;
詹蕙瑜
生物產業傳播暨發展學研究所
2021
台灣草莓苗出口競爭力分析-以個案 A 農場為例
Analysis on export competitiveness of strawberry seedlings in Taiwan-in case of A farm
Hsiu-Lung Fan
;
范銹龍
生物產業傳播暨發展學研究所
2021
國際企業跨文化社群媒體貼文策略分析:以星巴克為例
An Analysis of International Enterprises’ Cross-cultural Social Media Posts Strategy: In the Case of Starbucks
Yi-Hsuan Tsai
;
蔡易軒
生物產業傳播暨發展學研究所
2010
地方意象對地方品牌權益之影響-以花蓮有機米為例
The Effect of Place Image on the Place Brand Equity of Hualien County for Organic Rice
I-Hsuan Chung
;
鍾依軒
生物產業傳播暨發展學研究所
2011
愛情關係對情人節花卉禮品購買行為之影響
The Effects of Romantic Relationship on Floral Gift Purchasing Behavior on Valentine's Day
Yen-Chun Lai
;
賴妍均
生物產業傳播暨發展學研究所
2020
消費者對創新水產養殖產品接受度之研究
A study on consumer acceptance toward innovative aquaculture products
Chien-Shen Liu
;
劉建伸
生物產業傳播暨發展學研究所
2011
消費者對農產品新食用方式之採用行為研究
Consumer Adoption of New Dietary Way for Agricultural Products
Sy-Woei Chen
;
陳思瑋
生物產業傳播暨發展學研究所
2009
消費者產品知識、知覺風險對口碑搜尋行為之影響─以台北市靈芝消費者為例
The Influence of Product Knowledge and Perceived Risk on the Behavior of Word-of-Mouth Seeking-A case on Ganoderma lucidum Consumers of Taipei
Yung-Chia Chang
;
張詠嘉
生物產業傳播暨發展學研究所
2011
節日與時節跨界性對花卉禮品購買決策之影響
The Effects of Holidays and Occasions’ Boundary Rituals on Floral Gifts Purchasing Decisions
Yen-Chun Lin
;
林彥君
生物產業傳播暨發展學研究所
2016
臉書內容行銷策略分析:以花卉零售業產業為例
Analysis to Content Marketing Strategy: In the Case of Floral Retailing Industry
Li-Chun Chen
;
陳俐君
生物產業傳播暨發展學研究所
2014
蝴蝶蘭企業花禮銷售之服務流程溝通與服務疏失研究
Service Process Communication and Gaps for the Business Floral Gift of Phalaenopsis
An Chu
;
璩安
生物產業傳播暨發展學研究所