NTU Theses and Dissertations Repository: Browsing DSpace

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Publication Year	Title	Author(s)	Department
2005	企業投入運動贊助之形象移轉研究	San-How Yeh; 葉上豪	商學研究所
2018	台灣與美國代表性金融保險機構企業社會責任比較研究 A Comparative Study of Corporate Social Responsibility of Representative Financial Institutions in Taiwan and USA	Yu-ping Tien; 田玉萍	商學組
2014	品牌寬度與新產品知覺新穎程度對前導廣告效果之影響—以3C產品為例 The Effect of Brand Breadth and Perceived Newness to the Brand on Teaser Advertising—The Case of 3C Product	Ching-Yun Pon; 彭靖云	商學研究所
2020	品牌社群媒體發文風格對品牌態度之影響－社會距離之中介效果與訊息層級之調節作用 How and When does Brand’s Social Media Tone affect Brand Attitude? The Mediation of Social Distance and Moderation of Message Level	Ching-Hsuan Chiu; 邱靖軒	商學研究所
2008	圖片心像化與圖文配適程度之平面廣告效果研究 The Effects of Picture Visualization and Verbal/Visual Congruency on Print Advertisement	Yi-Lan Tan; 譚懿蘭	商學研究所
2019	廣告中商品陳列方向之廣告效果 The Advertising Effectiveness of Horizontal versus Vertical Product Image Display	Chia-Chen Lee; 李佳蓁	商學研究所
2012	廣告創意作用過程：產品資訊模糊性之干擾 The Underlying Process of Creative Advertising Effect:The Modeling Role of Product Ambiguity	Yu-Min Tsai; 蔡育旻	商學研究所
2022	廣告圖文比例、訊息類型、與圖片內容之解釋水平程度對廣告溝通效果之影響 "Advertising Effects of Image-to-Text Ratio, Message Type, and Picture Content: A Construal Level Theory Perspective"	Ya-Fang Zheng; 鄭雅方	商學研究所
2016	廣告背景音樂熟悉度、歌曲形式與廣告訊息呈現方式對廣告記憶效果之影響 The Effects of Music Familiarity, Formats of Background Music and Formats of Ad Message on Advertising Memory	Yi-Ching Liu; 劉一淨	商學研究所
2021	我的，還是我們的？獎勵性群眾募資下個人與集體心理所有權對參與行為的影響 Is it mine or ours? The Effect of Individual and Collective Psychological Ownership on Participation Behavior of Reward-based Crowdfunding	Yan-Tong Chiu; 邱晏彤	商學研究所
2008	故事型廣告結構與論點置入方式對溝通效果之影響 Influence of the Story-Form Advertising Structure and Argument Placement on Communication Effects	Chia-Yin Lu; 呂佳穎	商學研究所
2011	時間距離、品牌概念與廣告訊息對前導廣告效果之影響 The Effect of Temporal Distance, Brand Concept and Advertisement Message on Teaser Ads	Shu-Chi Chuang; 莊書齊	商學研究所
2012	時間距離對原賦效果之影響 The Influence of Temporal Distance on The Endowment Effect	Cathy Jeng-Ming Ouyang; 歐陽政敏	商學研究所
2010	時間距離對於消費者選擇贈品促銷方案之影響 The Effects of Temporal Distance on Consumers’ Choices of Premium Promotion	Hsiu-Fen Chien; 簡秀芬	商學研究所
2015	消費享受程度與再購意願：購買使用之間時間延遲與促銷框架的影響 The Enjoyment of consumption and Repurchase Intention: The Influences of Delay between Choice and Consumption and Promotion Framing	Jen-Hao Chang; 張仁豪	商學研究所
2009	消費目的確定性與無預期折價訊息對消費行為的影響 The effects of shopping goal concreteness and surprised discount message on consumer behavior	Yen-Lin Chen; 陳彥霖	商學研究所
2020	理想性或實用性：解釋水平理論對消費者感知綠色產品之抵換關係的影響 Idealistic or Pragmatic: The Effect of Construal Level on Perceived Trade-off in Green Products	Yu-Ling Tien; 田育綾	商學研究所
2014	產品聯想國、品牌來源國與代言人來源國間一致性對廣告效果之影響 Advertising Effects of Congruity among country-of product-association, country-of-brand and country-of-endorser.	Ling-Hui Kuo; 郭令慧	商學研究所
2015	產品過時恐懼與消費者購買決策：新產品預告、品牌形象與口碑的影響 The Fear of Product Obsolescence and Consumer Purchase Decision: The influences of New Product Preannouncements, Brand Images, and Word of Mouth	Ya-Ching Chang; 張雅菁	商學研究所
2019	由麻醉部的運營看醫學中心的管理 From Operation of Department of Anesthesiology to Hospital Management of Medical Center	Chi-Hsiang Huang; 黃啟祥	商學組

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Browsing by Advisor 練乃華(Nai-Hwa Lien)