NTU Theses and Dissertations Repository: Browsing DSpace

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Publication Year	Title	Author(s)	Department
2005	How Would Bias Knowledge Influence Consumers' Attitude toward Products: Correction Behavior for Endorser & Mood Biases	Po-Chang Wu; 吳柏蒼	商學研究所
2005	Numerical Anchoring Effects of Reference Prices: The Main Influence of Anchor Plausibility and the Moderating Effects of Price Knowledge and Brand Type	Meng-Jung Lin; 林孟蓉	商學研究所
2005	Numerical Anchoring Effects: The influences of Anchor Plausibility, Product Knowledge and Source Credibility on Products Perceptions	Shu-Wei Lin; 林淑微	商學研究所
2018	不同揭露業配事實的順序與正負面訊息對產品評價的效果—以部落格文章為例 The Corrective Effects of Different Sponsorship Disclosure Timing on Product Judgments: The Moderating Roles of Sidedness	Yi-Chien Wu; 吳依蒨	商學研究所
2024	人工智慧驅動早期即時檢測冠心病的診斷工具產品接受度 Product Acceptance of an AI-Driven Point-of-Care Diagnostic Tool for Early Detection of Coronary Heart Diseases	羅捷; Jieh Lou	商學研究所
2018	他圖動機之易取性和消費者動機對說服性訊息處理之影響-以部落格文章為例 The Effects of Accessibility of Ulterior Motive: the Moderating Role of Motivation to Process the Persuasive Message of User-Generated Content in Blog Context	Jia-Ren Hung; 洪佳任	商學研究所
2006	以「Dimensional Range Overlap Model」評估促發物之產品類別、目標主體之模糊程度、促發物與目標主體之可解釋範圍對情境脈絡之促發效果的影響 Assessing Influences of Prime's Product Category, Target's Ambiguity, and Prime's and Target's Dimensional Ranges on Contextual Priming Effects through the Dimensional Range Overlap Model	Tai-Yun Wu; 吳岱芸	商學研究所
2006	偏誤知識與無偏誤知識對於品牌態度之效果：高價位商品刻板印象之修正行為 Effect of Bias-Specific vs. Nonbias-Specific Knowledge on Brand Attitude:Correction for Perceived High-Price Product Stereotype	Hsiao-Han Chen; 陳筱涵	商學研究所
2008	勸服變數對產品態度的影響：資訊處理流暢度與涉入的干擾效果 The Effect of Persuasion Variables on Product Attitudes: the Moderating Role of Processing Fluency and Involvement	Wan-Yi Lee; 李宛怡	商學研究所
2023	單雙面廣告訴求與贊助披露對消費者產品態度之影響 – 以 Instagram 文章為例 The Effects of One and Two-Sided Advertising Appeals on Product Attitudes: The Moderating Roles of Sponsorship Disclosure	張芮誼; Jui-Yi Chang	商學研究所
2008	多數和少數訊息來源在不同涉入程度下對產品判斷的影響機制及效果:勸服變數的多重角色觀點 The Different Mechanisms of Majority/Minority Influences on Product Judgments with Different Involvement Levels: The Multiple Role Perspective	Yu-Yeh Chiu; 邱玉葉	商學研究所
2024	專家/藝人代言人對產品態度及偏誤修正的影響：消費者涉入程度及產品先驗態度的干擾效果 The Effect of Expert/Celebrity Endorsement on Product Attitude and Bias Correction Magnitude: Moderation of Consumer Involvement and Prior Product Attitude	潘仁萱; Jen-Hsuan Pan	商學研究所
2023	對代言人的屬性認知是否會透過過程轉移模型移轉至產品上:以戴資穎對大專院校學生代言手機為例 The Effect Of How Process Transfer Model Transfers Endorsers’ Characteristics To Products	張郡偉; Chun-Wei Chang	商學研究所
2005	廣告圖片的多重角色:廣告圖片與產品相關性,廣告圖片吸引力,訊息品質及消費者涉入程度對產品態度之影響 The multiple roles of pictures in advertisements: The influences of picture relevance, picture attractiveness, argument quality and involvement on consumers' attitudes	Wei-Yuan Chang; 張緯元	商學研究所
2017	心情與自尊對產品判斷的干擾效果 The Moderation Effect of Mood and Self-esteem on Product Judgment	Tzu-Yu Chen; 陳子渝	商學研究所
2005	情境脈絡之促發效果:頻因與近因促發效果於消費者品牌知覺之影響_以平面廣告為例 Contextual Priming:The Effects of Recent and Frequent Priming on Consumers' Brand Perceptions in Print Advertisements	Fang-Chi Lu; 呂芳綺	商學研究所
2019	業配揭露時間與消費者涉入程度對產品評價的效果—以部落格文章為例 The Effects of Sponsorship Disclosure Timing on Product Judgements of User-Generated Content in Blog Context: The Moderating Role of Involvement	Ying-Ju Chen; 陳盈如	商學研究所
2019	業配揭露時間與資訊單雙面對產品態度的影響—以部落格文章為例 The Effects of Disclosure Timing and Information Sidedness on Product Attitude of Sponsored User-Generated Content	Tz-Chen Yeh; 葉子蓁	商學研究所
2018	業配文作者吸引力與產品關聯性對於產品判斷之影響 The Effect of Endorser Attractiveness and Product-Endorser Relevance on Product Judgment of Sponsored User-Generated Content	Yu-Chuan Liu; 劉又銓	商學研究所
2023	權力地位剝奪下的補償行為：對地位象徵性產品願付價格的影響與調節機制 Compensatory Behavior in the Context of Power Deprivation: Effects and Moderating Mechanisms on the Willingness to Pay for Status Symbolic Products	謝竣竤; Chun-Hung Hsieh	商學研究所

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